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Ch9
1.
INTERNATIONAL COMMUNICATIONS Session
9
2.
EXTERNAL, INTERNAL AND
INTERACTIVE MARKETING
3.
THE DIMENSIONS OF
EXTERNAL MARKETING COMMUNICATIONS
4.
5.
6.
7.
8.
PUSH AND PULL
STRATEGIES
9.
INTERNAL & EXTERNAL
INTERNATIONAL COMMUNICATION PROGRAMMES Internally Focussed
10.
INTERNAL & EXTERNAL
INTERNATIONAL COMMUNICATION PROGRAMMES Externally Focussed (Marketing Mix)
11.
12.
13.
Top 10 Global
Advertisers (2006)
14.
THE CHARACTERISTICS OF
THE INTERNET The six I’s Adapted from J Deighton (1996)
15.
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