LinkedIn

1. LinkedIn: Getting Started and
then some…
Gina Mintzer, CMP, MHA
ACCVB DOS Meeting
November 13, 2012

2. You’re On LinkedIn – Now What?

3. LinkedIn – You’re here to
get found, connect and
prospect?

4. 7 Benefits of LinkedIn
1) Make smart, right connections. Only the serious apply here. This is where
the professional community engages, interacts, connects and refers. Start
your process on LinkedIn if you want to get a company or person to notice
you. Develop your profile, put up a professional head shot, link your blog, and
post good content as often as you can and respond to other people’s posts.
2) Who do you want to meet? Make a target list of who you want to meet-
companies and people. Make LinkedIn a prospecting, research and
engagement tool. Use the information you gather to send thoughtful, smart
messages.
3) Who do you want to meet you? This is where “mutual magnetism” works
both ways. There are people we all want to meet for the value they bring to us,
but there is value in what you bring to others too. Use your connections,
wisdom, experience and personality to both meet people and initiate people
meeting you. Develop your profile and keep it up to date!

5. 4) Link up on LinkedIn: Identify people in your sphere and community that
would be great to meet each other and make introductions. When you want
to be connected, those connections you made can come in very handy!
5) The Rules of Engagement: There is an etiquette on all the social
platforms, but especially LinkedIn. Just because we connect doesn’t give
anyone permission to start sending frequent, non-permission based sales
emails. Spend some time interacting with people, supporting their content,
causes and company before launching into salesy stuff.
6) Use brand power — your brand, your company brand, your industry
brand: LinkedIn is the perfect environment to leverage ‘brand power’.
Remember there’s your brand, your company brand and your industry brand.
Promote and connect all three and watch relationships grow.
7) You + new media = smart connections: Your strategic, consistent and
value driven communications used in a thoughtful way on LinkedIn can and
will open doors. LinkedIn is a great place to start, it makes it easy to add
Twitter, your blog and other sites that all work together to professionally
present you in a single page snapshot.

6. Overcome LinkedIn Challenges
What do I do? Where do I start?
I don’t know how to write a bio.
I have experienced a loss of job security and am looking for
opportunities online
I’m having a hard time finding customers online.
I don’t understand how LinkedIn can specifically help me or my
business.
This takes too much time!
I can’t do this all by myself

7. Get Found!

8. Get Found!
Create Your Headline (120 characters or less) AFTER
BEFORE

9. Create Your Headline (120 Characters or Less)
Business Owners: Your LinkedIn headline should be clear yet compelling
marketing statement about your unique experience, something that sets you
apart from your competitors.
Career Builders: Your headline will automatically be displayed as your current job
or the last job you’ve had, unless you change it manually. Here is a great place
to brand you. Think Different: instead of saying “Marketing Director of Acme
Parts” you might say “Social Media and Internet Expert for Fortune 500
company.” Remember to position YOU for future potential work while honoring
you current job within your LinkedIn profiles.

10. Another way to think of yourself
Example: Sharon Smith is a secret agent-ninja known for her ability
to infiltrate organizations, gain access to valuable date and make
targets into un-persons. Sharon is passionate about ridding the
world of crime, one double-agent at a time and has worked with
prestigious firms including Toys R Us, Pottery Barn and Denny’s-
frequent criminal hideouts.
(Your name) is a _________________________________________
Known For: ______________________________________________
And is passionate about: ____________________________________
And has worked with:_______________________________________
Use parts of your defining statement to create your headline and
sprinkle it through your summary.

11. Before After

12. To Really Supercharge your profile, use bullets
or special characters via your computer’s
character map! Here’s how you find bullets:
Windows: Point to Start > Programs > Accessories > System
Tools > Character Map
Mac: Apple > System Preferences > Search > “Character
Pallete”

13. Part 1: Insert Defining Statement.
Part 2: List projects/ areas of expertise as bullet points
with brief descriptions.
Part 3: Why is (your name) on LinkedIn? (Answer)
Optional
Part 4: (Your Name) Believes- this is a great place to put
your core beliefs and that of your company. (Optional)

14. Specialties: (List Keywords)
Experience
When listing current and past experience on LinkedIn, only
post those positions that are in alignment with your
future goals.

15. Get Connected!

20. All About Groups

22. Power Posting - What to Post?
Show your expertise! Below are items to post.
• Blogs
• Events
• Links to books, articles, and slideshares
• Needs
• Quotes
• Travel

23. Ideas To Post To Groups

24. Results = Engagement

25. Recommendations

28. Here are some tips on how to write a great
LinkedIn recommendation
• Write recommendations that are genuine, earnest, detailed and
descriptive.
• Be very specific and tell us why the person is outstanding.
• If possible, support a person’s personal brand.
• Tell us what they do: what makes them different and better than the
rest.
• Throw in a call to action if possible.
• Mention any transferable skills. For instance, everyone wants to
work with leaders who have strong problem solving skills, great work
habits, and continues to learn!
• 60-100 words
• Follow the rule of threes - Choose three adjectives and make them
interesting, not just nice!

29. Prospecting/
Search

31. What I learned: Searched 1-2-3 LinkedIn contacts from groups, now I
will compare to our CRM and reach out to them with a prospecting
message …

32. LinkedIn – Get found, connect,
prospect and PROSPER!
1. LinkedIn is a place to brag.
2. LinkedIn is reputation management.
3. Use Keywords to get found. Be interesting.
4. Connect, Communicate, Convert!

33. EXTRAS
1. Do you have a Social Media strategy?
2. Make a plan to be consistent across all
your Social Media outlets
3. Create Social Media calendar
4. Google yourself and check your profiles
everywhere
5. Here’s what I found – Gina Mintzer has
many different profiles, different photos,
make the time to update all and/or
delete some

34. Google Yourself

35. Notes & Extras
Contact Gina Mintzer, CMP, MHA,
ACCVB Director of Sales
gmintzer@albany.org
518-434-1217 X301