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SOCIAL CRM
Introduction
Obtaining a positive return of investment from
 social media is not only about increasing
 yur facebook fans or twitter followers. Its all
 about linking the social strategy to your
 business objectives and focus on your
 clients experiences.
According to our investigation (surveys,
 consultancy and searching) companies are
 loosing money in their social strategies and
 are not as effective as it should be.
Analyzing customer activity on public social
networks increased the productivity and allow
to manage costumer relationship managment
in a very new and efficient way.

With Social CRM,
companies can
manage all the
multiples
conversations
happening at the
same time and can
respond inmediately
to any enquire clients
may have.
SOCIAL CRM
 An innovative platform that changes
 the way companies communicate with
 clients and prospects with multiple
 benefitis. It is a completely new
 experience to help customers find
 answers, make claims or simply
 browse FAQs — all in a quick and
 intuitive way through Facebook,
 Twitter, Chat or Web.
Market
Addressed to companies around the
world categorized as Large or Medium
businesses who need better ways to
communicate with clients and
prospects but not using the traditional
call center This Social CRM is an
innovative internet platform using
social networks.
Problems found on our
  investigation
• Very expensive: Companies invest a lot of money for
customer service operations. Some investments are
related to infraestructure, agents, outsourced
operations, supervisors, software, buildings and some
other costs.

• Lack of control: It is very difficult to control all
operations and what agents are talking to customers.
And also it is really expensive to manage day by day
operations.

• No Analytics: Companies need a lot of time to work
on statistics, so when they want to make decisions
are really in doubt. Also, to get statistics, they must to
relate calls information to enterprise systems.
   Realtime & ansynchronous marketing campaigns:
    So, if they don't have statistics in good time, they
    cannot work on a go to market strategy quickly as
    the market need.

    • Hard to manage: They also have to manage a lot
    of agents, supervisors and outsourced companies
    that work understanding the business problems to
    give customer answers. So, they need to put a lot
    of employees for better controls.

    • Agent dependant: All conversations are actually
    made by phone calls. Agents work every day with
    bad information and it is very difficult for managers
    to identify who is talking about something. They
    need to invest a lot in technology and operations.

    • Slow: Call and Contact Centers are operatively
    slow than the customers need.
Revenue Streams
1. Licensing (monthly fee) for software
   products:
a. Knowledge Base
b. Consumers Web Platform Search
   Engine
c. Social Network Connectors
d. Company Consultants e-learning
   platform
e. Real Time Social Marketing
f. Analytics
2. Consulting Services
3. Training / Premium Support
Conclusion
Companies are identifying new ways of interactions
 with customers. One of them is to work on Social
 strategies integrated to internal enterprise
 systems to get better information in real time.

Our idea, will be helpful and the base of a new
 model of customer service for the next era.
 We need to work identifying knowledge,
 information, tools, business intelligence
 strategies and then we can make a new plan for
 social customer service, realtime marketing tools.

We think our product is on time to revolutionize the
 market.

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Venture Lab 2012 social CRM

  • 2. Introduction Obtaining a positive return of investment from social media is not only about increasing yur facebook fans or twitter followers. Its all about linking the social strategy to your business objectives and focus on your clients experiences. According to our investigation (surveys, consultancy and searching) companies are loosing money in their social strategies and are not as effective as it should be.
  • 3. Analyzing customer activity on public social networks increased the productivity and allow to manage costumer relationship managment in a very new and efficient way. With Social CRM, companies can manage all the multiples conversations happening at the same time and can respond inmediately to any enquire clients may have.
  • 4. SOCIAL CRM An innovative platform that changes the way companies communicate with clients and prospects with multiple benefitis. It is a completely new experience to help customers find answers, make claims or simply browse FAQs — all in a quick and intuitive way through Facebook, Twitter, Chat or Web.
  • 5. Market Addressed to companies around the world categorized as Large or Medium businesses who need better ways to communicate with clients and prospects but not using the traditional call center This Social CRM is an innovative internet platform using social networks.
  • 6. Problems found on our investigation • Very expensive: Companies invest a lot of money for customer service operations. Some investments are related to infraestructure, agents, outsourced operations, supervisors, software, buildings and some other costs. • Lack of control: It is very difficult to control all operations and what agents are talking to customers. And also it is really expensive to manage day by day operations. • No Analytics: Companies need a lot of time to work on statistics, so when they want to make decisions are really in doubt. Also, to get statistics, they must to relate calls information to enterprise systems.
  • 7. Realtime & ansynchronous marketing campaigns: So, if they don't have statistics in good time, they cannot work on a go to market strategy quickly as the market need. • Hard to manage: They also have to manage a lot of agents, supervisors and outsourced companies that work understanding the business problems to give customer answers. So, they need to put a lot of employees for better controls. • Agent dependant: All conversations are actually made by phone calls. Agents work every day with bad information and it is very difficult for managers to identify who is talking about something. They need to invest a lot in technology and operations. • Slow: Call and Contact Centers are operatively slow than the customers need.
  • 8. Revenue Streams 1. Licensing (monthly fee) for software products: a. Knowledge Base b. Consumers Web Platform Search Engine c. Social Network Connectors d. Company Consultants e-learning platform e. Real Time Social Marketing f. Analytics 2. Consulting Services 3. Training / Premium Support
  • 9. Conclusion Companies are identifying new ways of interactions with customers. One of them is to work on Social strategies integrated to internal enterprise systems to get better information in real time. Our idea, will be helpful and the base of a new model of customer service for the next era. We need to work identifying knowledge, information, tools, business intelligence strategies and then we can make a new plan for social customer service, realtime marketing tools. We think our product is on time to revolutionize the market.