E-commerce in Argentina has grown with an impressive 30% in 2009 and generated ARS 5.24 billion. - B2C sales total at ARS 4.8 billion - E-Commerce is expeced to grow to ARS 6.5 billion in 2010 - 24% of Argentinean users brought online in 2009 - Average annual online spending is ARS 900 - E-Commerce growth for 2010 is estimated at 25% - Online payment is now growth as trust grows To see more White Papers, please go to the GlobalCollect Knowledge center: http://www.globalcollect.com/payment-service-provider/Knowledge-center/

1. Argentina
General statistics 2009
E-commerce grows 30% in 2009 Population 40,100,000
Currency Argentinean Peso (ARS)
E-commerce in Argentina has grown with an impressive
Major language Spanish
30% in 2009 (source: Argentine Chamber of
Capital Buenos Aires
e-Commerce) and generated ARS 5.24 billion.
GNI per capita US$: 7,200
5,910
B2C sales totalled at ARS4.8 billion
E-commerce is expected to grow to ARS 6.5 billion in 2010 Internet usage 2009
24% of Argentinean users bought online in 2009 Users (total) 20,000,000
Average annual online spending is ARS 900 Users broadband 3,185,000
E-commerce growth for 2010 is estimated at 25% Penetration 49%
Online payment is now growing as trust grows User growth ‘00/’08 700%
% Users in South America 15.0%
E-commerce data
Online shopping by age Frequency of online shopping
50% 23%
several times
26 - 45 years 39%
a year
once or few
21% times a year
28% > 45 years 14%
< 25 years more than once
a month
Source: Prince & Cooke Source: Prince & Cooke
Reasons to buy online Online payments (cash at outlets/banks excluded)
Direct
Debit
18% 26%
41% to save money
Internet
convenience
payments
Credit 27%
17% Card
to save time 35%
ATM/Call
center
12%
Source: Prince & Cooke Source: Análisis Accenture 2008

2. Repatriation and local entity
To accept online payments being a non-Argentinean company a local entity is necessary. Furthermore
repatriating the money involves complex legal, administrative and fiscal processes. When processing via
GlobalCollect, we will act as the required local entity in order for your company to start receiving online
payments in Argentina.
GlobalCollect’s payments solutions
GlobalCollect’s Brazilian Portfolio
International cards GlobalCollect can process VisaOnline and Mastercard
Bank transfer Consumers can pay by bank transfer in Argentina
Check GlobalCollect accepts checks in Argentina
eWallet Consumers can pay using PayPal, Moneybookers
Cash Consumers can pay via the biggest cash payment provider Pago Fácil
Invoicing GlobalCollect can process (e-)invoicing in Argentina
Argentinean payment product spotlight
Pago Fácil is the largest cash payment method in Argentina. Pago Fácil started out as a
processor for periodic bill payments. In recent years they have successfully branched out to
also process online initiated purchases. With over 3,600 local cash outlets (most of them
open 24/7) Pago Fácil is a must have when doing e-commerce in Argentina.
PagoMisCuentas is an electronic bill presentment and payment in Latin America with their
largest consumer base in Argentina. Consumers can centralize their on- and offline
payments in an account and choose the way they pay for them (via online banking, credit
card, ATM).
Pago Directo is a direct debit payment in Argentina. The consumer can request a CBU (a
unique identification key) at his bank. With this CBU the consumer can authorize and cancel
direct debits from his account.
MercadoPago is a Latin America oriented eWallet. This payment product is showing
increased traction in the region. MercadoPago offers consumers an easy way to pay online
by providing an online payment account that can be funded by various local payment
options. A payment product to watch.
Sources
Internet WorldStats || January 2010
World Bank website || January 2010
Prince&Cooke (report commissioned by the Argentinean Chamber of Electronic Commerce) || December 2009
Accenture ‘Analysis on Argentinean E-commerce’ || 2008
www.imf.org || January 2010 V1.0