10. Conceptual Sustainability
Our Personal ‘Ecosystems’ Will Evolve
Augmented
Reality
Memory
Capture /
Enhancement
Body Area
Network
Fully
Mapped
Personal
Genome
14. Map the development timeline for
current and emerging sectors /
markets – Pick some to back
15. Science Based Jobs
1. Body Part Maker
2. Nano-Medic
3. Pharmer of Genetically
Engineered Crops and
Livestock
4. Memory Augmentation
Surgeon
5. ‘New Science’ Ethicist
6. Vertical Farmers
7. Climate Change Reversal
Specialist
8. Alternative Vehicle Developers
9. Quarantine Enforcer
10. Weather Modification Police
16. Science Enabled Jobs
11. Old Age Wellness Manager /
Consultant Specialists
12. Space Pilots, Architects and
Tour Guides
13. Virtual Lawyer
14. Avatar Manager / Devotees -
Virtual Teachers
15. Narrowcasters
16. Waste Data Handler
17. Virtual Clutter Organizer
18. Time Broker / Time Bank
Trader
19. Social 'Networking' Worker
20. Personal Branders
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All of these factors lead us to a conclusion that the we can’t just assume growth will happen and carry us all along with it.
We’ll need some new thinking to ensure we can survive and thrive as individual businesses – whatever is happening in the broader economy…
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This means thinking hard about the sectors that are most recession proof and the strategies we’ll adopt to capitalise on the opportunities
Let’s look and some of those sectors and developments that will become increasingly important
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Bellevue is very much the place to be and has been a magnet for educated talent particularly during the downturn – it employs more people than actually live there. Microsoft have over a quarter of the total office space
Of all the things that it’s done, three stand out
The Chamber of Commerce has been a real driver of innovation and business growth – responding to and stretching the agenda of local businesses to ensure they are always looking ahead
Secondly, it has placed a massive focus on education and a large proportion of local business people give time to help in the classroom and coach in the staffroom
Finally, it has done a huge amount to encourage and support a diversity of S&T led-businesses that have driven it’s international footprint
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Malmo is one of Europe’s great regeneration stories – with a shift from declining industrial centre to a thriving creative and cultural centre
The core has been a forward thinking local government that put sustainable development at the heart of the redevelopment agenda – it is now home to many leaders in the sector
Alongside this has been a massive focus on attracting young people to re-energise the city – via expansion of the university
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At the heart of future science and technology advances are developments in four key fields
Nanotechnology – manipulating matter at the atomic level
Biotechnology – building on breakthroughs in mapping the human genome
Information technology, and
The Cognitive Sciences which are providing deeper and deeper insights into the functioning of the human brain
Whilst individually important, collectively they offer the potential to revolutionise our world with intelligent materials and synthetic life forms
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There are already headsets that allow us to control pc games and even appliances such as toasters using the power of thought – think of how our world would change if we could configure our environment through the power of thought alone
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Fascinating possibilities start to emerge as intelligence is embedded in more and more of the objects around us and they start communicating with each other to personalise each environment we enter from home to car to workplace
AR - http://www.nineteenfortyone.com/wp-content/uploads/reality01.jpg
Genome - http://www.scientificamerican.com/media/inline/BA1FA211-D1E8-D704-796509F20DE29FAE_1.jpg
LAN - http://www.athena-gatech.org/research/BIOMEDICAL/7.png
Memory - http://www.media.mit.edu/wearables/lizzy/memory.gif
How well do we understand our current organization, the clarity of what it’s there for what it offers, how it’s delivered and how we organize to deliver it
Do we know where and how our time and money is spent
This also becomes a framework for defining our future. To define that future we have to identify and map what’s coming next...
Everyone talks about spotting future opportunities and developing clusters – the smart approach would be to map out critical sectors, how they might develop, who’s investing and where the opportunities might be. It’s also important to spot where we might see overcapacity and where there might be gaps.
For example, China is targeting converting a number of cities as green transport centres within 10 years. Given the link with Shanghai, is there potential to tie into this in some way to become a European centre for localisation of those green vehicles
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We identified over 100 jobs of the future and profiled 20. Listed here are 10 which will require high levels of scientific and technological expertise…
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In contrast, these ten will rely heavily on advances in science and technology but won’t require a lot of scientific training to perform them
The question for us in the region is what are we doing to ensure that we will be home to some of the growth industries that will employ these future professions
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For me, education lies at the heart of the story – and we need to work at multiple levels from nursery schooling right the way through to the accelerated retraining of those already in the workforce
Whilst the challenges may seem daunting, the good news is that there are lots of proven examples out their – applying modern accelerated learning techniques to transform people’s capability, potential and self-belief
The most inspiring programme I’ve seen is the Bidwell Training Centre in Pittsburgh – where they take unemployed steel workers, abandoned drug addicts and illiterate single parent and within a year they’ve been re-invigorated and retrained to work in roles as diverse as chemical technicians and development chefs in the kitchens of Heinz
Given the scale of the global challenge, there is a huge market opportunity if you can pioneer and prove these solutions locally
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As part of jump starting key industries we could look at running breakthrough innovation competitions in partnership with those sectors
For example the X-prize competition sets extreme challenges and awards prizes for the best commercialisable solution. The winners of the first X-prize formed the basis of Virgin Galactic’s spaceline and the latest competition was to find vehicles that could achieve the equivalent of 100 MPG – the winners in the different categories are on screen
Think about all of the challenges we face in education, food production and infrastructure development – how much of a boost would it give to the city if you ran regular competitions choosing a different theme each year and the stipulation that the winners base the resulting business in Liverpool
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Infrastructure is likely to be the single biggest area of growth for the next 30-40 years – at least half of the spend will come in emerging markets
The unpredictability of demand will also force new thinking on construction techniques and materials – we’ll be hearing a lot more about self-monitoring, self-healing, adaptive materials and concepts such as ‘infrastructure on demand’ – mimicking what’s happening in the IT world with cloud computing and applications on demand
This is going to require a massive rethink of business models at every stage of the value chain…
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We know there’s a huge infrastructure requirement in the future vision for the city – the big challenge is how to fund it. What’s really required is new thinking on how to build and run infrastructure for the future – this encompasses design, management and materials. If you can get it right you could develop models that can be leveraged into other markets.
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The second key sector is energy. Conversion of the developed world to greener power and the electrification of the developing world are driving huge opportunities in the energy sector
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Infrastructure is the prime example of a sector that requires new business models. There will be many more – for example transforming how the legal system works to speed up and cut the cost of putting cases through.
Liverpool could develop the reputation for the place where radical new models and approaches can be developed and tested quickly
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For example, there’s an expectation of massive growth in demand for green transport. Today the image we have is of something that looks more like a box on wheels and challenges all our traditional notions and cultural concepts of what a car is and should be. This has no doubt held back take up of such vehicles.
However, the next generation of cars coming through are addressing our concerns both about form and performance and yielding new business models – for example Tesla - who’s roadster is shown here - have adopted a sales approach that bypasses traditional dealers and looks more like Apple
This sector has also thrown up one of the smartest business models I’ve seen recently:
Icelandic company – start up in electric vehicle distribution
Iceland has 100% geothermal energy
This firm started by doing deals with all of the vehicle manufacturers to get their support to launch new models in the Icelandic market first
Approaching top 100 firms and asking them to place charging points in front of their buildings and to switch their fleets to electric vehicles
Working with government to supply electricity at a very low price – they have the capacity
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We have to unleash our talent to think differently and seek out new ideas. In an uncertain world, the opportunities may lie in very unexpected places – the challenge is to try and mobilise people in the organisation to become more aware of the how the world around them is changing and curious about what the new opportunities may be
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We’re all expecting more layoffs. Many people may have ideas but not the desire to be entrepreneurs – but nor do they want to work in business. We need to find new models that brings together the innovator, providers of finance and businesses that have the capability to develop, implement and scale up new ideas. Again if the model works it could be exported around the world
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I’d place a particular emphasis on driving business tourism. Here in the DCC you have a vital asset. There is tremendous potential to leverage business events as an engine for economic development. People are beginning to understand that events bring in vital revenues to the broader economy. However, there is an even bigger opportunity – which is to use events to leverage and grow the local knowledge based economy. For example Sydney can point to 2 new medical centres that were launched as a result of bringing international medical audiences to the city. Ontario can point to over 100 new businesses born as a results of events it’s hosted. Events create opportunities to leverage local research capabilities and create opportunities for local businesses.
If you get the right association, corporate and investor focused events
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At the individual level, the citizen really needs help to understand and survive in an increasingly uncertain world. This means being honest about the state of the economy, the challenges and the need to take far greater responsibility for our own development
We can’t possibly find all of the opportunities that we could respond to – but we can develop a magnetic body posture
Do customers bring you their most complex challenges, are you the natural go to players – does your organisational body language encourage people to want work with you?
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