1. Pervasive computing market in Italy: an opportunity for
innovation and growth
Annamaria Di Ruscio, Partner & General Manager
April, 6th 2009
Pervasive Computing Market Growh
Slide 1
April, 6th 2009
2. 2009 GdP grownt rate forecast in the main
countires
% changes on the previous year
3,4%
1,3%
1,1%
0,8% 0,7%
0,5%
Japan Germany France Italy
USA UK
World
-0,7%
-1,0%
-1,6%
-1,9%
-2,5%
-2,6% -2,6%
-2,8%
Source: FMI – World Economic Outlook
Update (January 28, 2009); for Italy, ISTAT
2008 2009 (estimated)
and Banca d’Italia, March 2009
Pervasive Computing Market Growh
Slide 2
April, 6th 2009
3. ICT Italian market trend in 2009
Mln€ value and % changes
63.594
+0.9% 64.390 +0.1% 64.463 -1.3%
63.844
+0.7%
-0.2%
+0.4%
44.120
44.200
44.040 44.445
-5.9%
+2.0% +0.8%
20.190 20.343
19.804 19.149
2006 2007 2008 2009 E
IT TLC
Source: Assinform / NetConsulting, March 2009
Pervasive Computing Market Growh
Slide 3
April, 6th 2009
4. TLC Italian Market in 2009
Mln€ value and % changes
44.120 +0.7% 44.445
44.200 -0.2%
+0.9%
-0.1%
34.530 34.830
34.580
-0.3% +0.3%
9.620 9.590 9.615
2007 2008 2009E
Equipment Services
Source: Assinform / NetConsulting, March 2009
Pervasive Computing Market Growh
Slide 4
April, 6th 2009
5. IT Italian Market in 2009
Mln€ value and % changes
20.343
+0.8%
20.190 -5.9%
19.149
Services
0.4% -6,7%
9.355
9.317
8.729 Software
Technical
-3.6%
3.4% 4.470
4.325 4.310 Assistance
-5.5%
-2.5%
815 795 751 Hardware
-0.2% -6.4%
5.733 5.723 5.359
2007 2008 2009E
Source: Assinform/NetConsulting, March 2009
Pervasive Computing Market Growh
Slide 5
April, 6th 2009
6. The opportunity for growth
Pervasive Computing Market Growh
Slide 6
April, 6th 2009
7. Market scope
Service
Service
Wider
Wider
scope
scope
Services Centres
(by vertical
Specific processes management (by vertical
Business SW
Business SW
Core business systems
sector)
sector)
…..
Terminals
Phones, PDA, …
Devices and Components
Cards Devices and Components
Specific Systems
…..
Drivers, firmware
Middleware SW Embedded
SW Embedded ICT
Board Support Package for ICT
Development
Development
microprocessors embedded
embedded
Real Time O.S.
systems
systems
by vertical
Sensors by vertical
Microprocessors sector
sector
HW Design
HW Design
Tags
Boards
….
Pervasive Computing Market Growh
Slide 7
Source. NetConsulting April, 6th 2009
8. ICT embedded systems Italian market (2007-2010E)
Mln€ value and % changes
1.267,5
1.204,5 5.2%
5.2%
1.153,0
1.156,1 -- 0,2% 4.5%
0,2% 4.5%
959,6
912,3
882,7 871,9 5.2%
4.6%
-1.2%
3.9%
2.8% 5.4%
307,9
292,2
281,1
273,4
2007 2008E 2009E 2010E
Analyzed market Rest of the market
Source: NetConsulting, 2008
Pervasive Computing Market Growh
Slide 8
April, 6th 2009
9. Italian ICT embedded systems by vertical sector
(2007-2010E)
Mln€ value and % changes
5.4% 307,9
3.9% 292,2
2.8% 281,1
273,4 Tracking and
Tracing
41,1
1.0%
40,7
1.2%
1.3% 4,4
40,2 46.7%
39,7 3,0 M-payment
33,4
42.9%
2,1
40.0% 2.8%
32,5
1,5
31,8
31,2 27,0
2.2%
1.9%
22,0 22.7%
19,0
17,0 eHealth
11.8% 15.8%
Domotic / Digital
3.2%
2.2% 4.1% Home
202,0
194,0
188,0
184,0
Infomobility
2007 2008E 2009E 2010E
Source: NetConsulting, 2008
Pervasive Computing Market Growh
Slide 9
April, 6th 2009
10. Analysis by vertical sector
Infomobility Domotic / Tracking Automation
M-payment
eHealth Other
ITS Digital Home Control
& Tracing
Lights
Traffic Asset M-parking Logistic
Management
Monitoring Management
Automation Signalling
Patient
Communication Environment M-ticketing
Management
to end users Warehouse
Comfort
Management Automation
Traffic Ambient Assisted
Management
Living Toll
Tracking Payments Diagnostics
Goods Tracking
Security Teleassistance
& Tracing) & tracing
Telesurveillance
Toll
Elettronic M-Betting
Payment System
Patient record Data Aquisition
Intelligent Shelf
Remote Control
Access to
urban limited Home appliances
Drugs Micropayments
traffic areas management
Management Sale
Help to Vehicle Automation
Energy saving Wearable
Routes Instruments
optimization
EMBEDDED SYSTEMS
+
HARDWARE SOFTWARE
Source: NetConsulting
Pervasive Computing Market Growh
Slide 10
April, 6th 2009
12. Infomobility e Intelligent Transportation
Systems
Traffic and traffic
Traffic and traffic
lights management Access to urban
lights management Access to urban
limited traffic areas
limited traffic areas
Routes Optimization
Routes Optimization
Integrated
Integrated
E-Ticketing
E-Ticketing
GPS
Fleets Management,
Fleets Management,
infomobility,
infomobility,
geolocalization Net parking
geolocalization UMTS/ Net parking
HSPA
Daily Car/ Bike
Tourism Daily Car/ Bike
Tourism
Traffic information
Traffic information
system
system
Source: NetConsulting, 2008
Pervasive Computing Market Growh
Slide 12
April, 6th 2009
13. Players
Intelligent Transport System Platform
Intelligent Transport System Platform
Vehicle
Vehicle Services
Access Services
Access
Telematic End users
Telematic End users
Centres
Network Centres
Network
Platform
Platform
Service provider
Local
Railway Network Government
Car Maker Carrier
Local Public
Car Maker
Electronic Transport
MVNO
Manufacturer
Insurance
Companies
Device Utente Utility Assistance
Citizens
Service Stations
Media
Booking on line
Source: NetConsulting, 2008 Banks
Pervasive Computing Market Growh
Slide 13
April, 6th 2009
16. Domotic Evolution
Digital
Digital
Systems and domotic services
Home
Home
Integration in network
Ambient Assisted Living/ Home Care
Home appliances remote control
Advanced
Advanced
Energy Saving
Domotics
Domotics
Audio and video Telesurveillance
Building automation
Media/Entertainment
Traditional
Traditional
Security & Home control
Domotics
Domotics
Environment Comfort
Audio/video/phone system
Integration
Source: NetConsulting, 2008
Pervasive Computing Market Growh
Slide 16
April, 6th 2009
17. Domotic/Digital Home Market Scenario
Single Communication
Standard
The possibility to switch
on and off remotely
home appliances (based Market increasing is related
on end users to:
• Adoption of a sigle common
programming) is a
standard
Domotic system
Market Value
• Ad hoc Trade Strategies not
application
only for Up-selling
• Cost reduction
Proprietary Standards
today 2010 time
Source: NetConsulting, 2008 Pervasive Computing Market Growh
Slide 17
April, 6th 2009
18. Domotics / Digital Home Market (2008-2010)
•Service Centres
Millions € and CAGR 2010 / 2008
84,0 •Assistance
Centres
•End user interface
•Remote Control
Sw from mobile
phones
+21.4% •Building
management
57,0 •Home Networking
solutions
57,0
+22.5%
38,0
27,0
19,0 +19.2%
2008E 2010E
Embedded systems Applications
Source: NetConsulting, 2008
Pervasive Computing Market Growh
Slide 18
April, 6th 2009
20. eHealth
First Aid
Blood management
Tag
Tag
RFID Reader
RFID Reader
Active RFID
Teleassistance/
RFID UHF
monitoring
Passive RFID
Patients management at bed
Drugs management
RFID Reader
Tag
Source: NetConsulting, 2008
Pervasive Computing Market Growh
Slide 20
April, 6th 2009
21. E-Health Market (2008-2010)
Millions € and CAGR 2010 / 2008
90,4 •Services
centres/alarm
management
78,4 •Diagnostic Centre
+7.4% •ERP management
•Patient monitoring
•Asset/drug
management
57,0
46,6
+10.6%
33,4
31,8
+2.5%
2008E 2010E
Embedded systems Applications
Source: NetConsulting, 2008
Pervasive Computing Market Growh
Slide 21
April, 6th 2009
26. Tracking & Tracing: from logistics to store
innovation
Self Scanning
Elettronica tag
Retail
Transport
Interactive Mirror
Packing Materials
Wholesale
Transport
Production
Transport
Memory Spot
Primary
Manufacturing
Raw Materials
Pervasive Computing Market Growh
Slide 26
April, 6th 2009
27. Tracking and Tracing Market (2008-2010)
Millions € and CAGR 2010 / 2008
130,3 •Warehouse/logistics
Management
120,9 •Point of sale
+3.8% management
•Promotion and
loyalty management
•Logistics Automation
•Warehouse
Management
•Goods Tracking &
89,2 tracing
80,7 • Intelligent Shelf
•Sell Automation
+5.1%
41,1
40,2
+1.1%
2008E 2010E
Embedded systems Applications
Source: NetConsulting, 2008
Pervasive Computing Market Growh
Slide 27
April, 6th 2009
29. Opportunities for Italy
Pervasive
eGov 2012
eGov 2012
computing and ICT
Pervasive Computing Market Growh
Slide 29
April, 6th 2009
30. Digital Cities
Digital Civil Services E-government today
E-government today
Urban Telemanagement (Oslo)
(Oslo)
Public document
dematerialization
Collaborative work
Services to citizens
Citizen Partecipation
E-Gov services
Life quality improvement
through local services
Urban mobility improvement
Safe cities Economical development and appeal
Transportation management
Urban infrastructure optimization
Health Care /
Digital trade
Teleassistance
Urban transport optimization
Culture and tourism
Innovation centre development
Eco-sustainable environment control
Ports and Interports management
Source: NetConsulting
Pervasive Computing Market Growh
Slide 30
April, 6th 2009
