Mobile App Business Plan. Great Business Plan for starting a mobile app company. Word, Excel and PowerPoint documents that are easily customized for your exact mobile app company. Investor ready and friendly Business Plan and Pitch Deck for starting a mobile app business and securing investors. The Business Plan covers the following sections: 1.0 Executive Summary 1.1 Objectives 1.2 Keys to Success 2.0 Company Summary 2.1 Start Up 2.2 Technology 2.3 Strategic Alliances 2.4 Human Resources 2.5 Management Team 2.6 Organizational Chart 3.0 Services & Products 4.0 Developing the App Entails 6.0 Market Analysis 7.0 Marketing Strategy 8.0 SWOT Analysis 9.0 Financials 9.1 Revenue Projections 9.2 Profit & Loss Projections Year 1 9.3 Cash Flow Projections Year 1 9.4 Balance Sheet Projections Year 1 9.5 Three Year Profit & Loss Projection Summary 9.6 Profit & Loss Projections Year 2 9.7 Cash Flow Projections Year 2 9.8 Balance Sheet Projections Year 2 9.9 Profit & Loss Projections Year 3 9.10 Cash Flow Projections Year 3 9.11 Balance Sheet Projections Year 3