Customers of BB Torch are very satisfied with its battery life. It exceeded their expectations by 9%. The customers of their competitors are universally disappointed with their batter life experiences.  BB Torch customers are more satisfied with the reliability of their phone than the customers of the competing products as 73% of them used terms “durable” and “feels very solid” to describe their experience.

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Word of Mouth (WOM) Analysis
Customers’ perception of RIM Blackberry Torch 9800
Source Data:
 Social Media - customer generated content found on Amazon.com, WirelessAT&T.com, Cnet.com,
Newegg.com and other sites.
The following products were included for comparative analysis
 HTC EVO 4G Android Phone (Sprint)
 Samsung Captivate Android Phone (AT&T)
 Nokia N900
Methodology:
 Only customer’s generated content is analyzed. Consumers’ opinions, without ownership reference,
are not part of this analysis. The customer generated content is located, authenticated, de-duped
and aggregated for the analysis
 The content of the customer reviews is processed by Opinion Miner© software to tag attributes of
the discussed products.
 The sentiments associated with tagged attributes are quantified for subsequent comparison.
 The findings are organized to facilitate discovery of customer insights that help to understand why
customers selected to purchase this product or passed it up for a competitor.
©Amplified Analytics Inc. 415-742-2580
206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

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Summary
 Customers of BB Torch are very satisfied with its battery life. It exceeded their expectations by 9%.
The customers of their competitors are universally disappointed with their batter life experiences.
 BB Torch customers are more satisfied with the reliability of their phone than the customers of the
competing products as 73% of them used terms “durable” and “feels very solid” to describe their
experience.
 86% of BB Torch customers, who commented on Operating System, have expressed disappointment
attributing “freeze” experiences, “software bugs” and “broken software features to the OS. It is
important to note that ALL products, subjected to this analysis, disappointed their customers.
 Usability of the BB Torch exceeded their customers’ expectations as they commented about
“intuitive”, “easy to use” and “easy to learn” experiences. It beats the Torch’s usability contender,
Samsung Captivate, by 6%.
 Sound volume and quality is the weakest point of BB Torch customer experience as all of its
competitors’ customers reported much higher satisfaction with their choices.
 The size of the BB Torch drew some very negative comments from its customers as 9% of the
reviewers described it as “bulky”.
©Amplified Analytics Inc. 415-742-2580
206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

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©Amplified Analytics Inc. 415-742-2580
206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

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Product Attributes Comparison
BB Torch 9800 HTC EVO 4G (Sprint) Samsung Captivate (AT&T) Nokia N900
Neg Pos Neg Pos Neg Pos Neg Pos
Reputation Attributes Score Opinions Opinions Score Opinions Opinions Score Opinions Opinions Score Opinions Opinions
Call clarity &
connection 1.74 0% 100% 1.40 0% 100% 1.89 0% 100% 1.79 8% 92%
Battery life 1.09 46% 57% 0.93 71% 29% 0.95 56% 44% 0.91 65% 35%
Camera & Video 1.66 0% 100% 1.51 0% 100% 1.65 0% 100% 1.19 9% 91%
Usability 1.70 7% 93% 1.56 8% 92% 1.61 14% 86% 1.43 20% 80%
Gaming 1.79 0% 100% 1.68 0% 100% 1.68 2% 98% 1.54 11% 89%
Keyboard 1.18 16% 84% 1.68 14% 86% 1.65 20% 80% 1.28 9% 91%
Touch screen 1.24 18% 82% 1.26 18% 82% 1.41 7% 93% 1.69 13% 88%
Freezes 0.58 97% 3% 1.00 50% 50% 0.36 100% 0% 0.20 100% 0%
Screen size 1.11 36% 64% 1.20 9% 91% 1.42 0% 100% 1.20 14% 86%
Size 0.46 100% 0% 1.05 25% 75% 1.72 5% 95% 1.00 45% 55%
Volume, sound quality 0.71 82% 18% 1.05 50% 50% 1.43 5% 95% 1.56 32% 68%
Operating system 0.71 86% 14% 1.15 14% 86% 1.02 55% 45% 1.09 26% 74%
Browser 1.21 21% 79% 1.12 14% 86% 1.10 45% 55% 1.41 0% 100%
Display quality 1.40 17% 83% 1.40 0% 100% 1.44 0% 100% 1.62 3% 97%
Software 0.84 92% 8% 0.82 83% 17% 0.81 95% 5% 0.95 56% 44%
Navigation 0.95 58% 42% 1.01 50% 50% 0.89 84% 16% 0.89 70% 30%
©Amplified Analytics Inc. 415-742-2580
206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

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Navigation
Software
Display quality
Browser
Operating system
Volume, sound quality
Size
Nokia N900
Screen size
Samsung Captivate (AT&T)
Freezes
Touch screen HTC EVO 4G (Sprint)
Keyboard BB Torch 9800
Gaming
Usability
Camera & Video
Battery life
Call clarity & connection
0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00
This analysis is produced using Opinion Miner© software.
Source of Data: This analysis uses a statistically representative subset, but not the complete set of the customer reviews published on popular
public sites before October 10, 2010. In the course of an engagement, the complete set would be collected, monitored for updates, processed
and analyzed. Products, brands and their competitors are selected by Amplified Analytics’ customers. For evidence (verbatim) please access
these reports BlackBerry Torch, HTC EVO 4G, Samsung Captivate Android and Nokia N900 by clicking on provided links.
©Amplified Analytics Inc. 415-742-2580
206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com