Beyond the EU: DORA and NIS 2 Directive's Global Impact
Social media at the Tall Ship
1. Fiona Carmichael, Learning & Access Officer at The Tall Ship at Riverside
How do we bring an 1896 sailing ship into
the 21st Century?
2. Onsite Interpretation- Text Panels, Printed
Material, Interactive Boards, Activity
Sheets, Audio Guide and reconstructed
spaces.
Offsite Interpretation- Learning
Packs, Outreach talks, website and ... Social
Media!
Interpretive Social Media – The Captain’s Blog
5. Positives
- Cost Effective
- Onsite control by staff
- Potential for ‘sharing’ and ‘retweets’
- Creates a sense of community
- Increased awareness of The Tall Ship and
our onsite activities
- Potential for widespread marketing to other
countries and between other organisations
6. Negatives
- Time
- Staff responsibilities and skills
- Opportunities for training
- Management understanding the value and
potential of social media can be difficult
7. Find us on Facebook:
The Tall Ship at Riverside
8. Started in 2010 as an experiment
Began with around 50 followers (All family
and friends)
Now in 2013- 971 followers or ‘likes’ and
growing
Has been more successful for us than Twitter
What works?
- Scenery, animals and light-hearted jokes...
9. Find us on Facebook:
The Tall Ship at Riverside
13. Started in 2012
240 Followers but again growing
Expected to increase over next few weeks
with new ‘Free Opening’ promotions
#GlenleeGoesFree
Twitter allows for competitions and
promotions
Again... Quirky tweets get more attention...
14.
15. Increase posts on both Facebook and Twitter
Develop a dedicated ‘Learning Team’
Facebook page and hashtag for interpretation
Highlight potential of social media for
museums and heritage sites to management
Invest in staff training and time to make
social media work for us
Investigate potential of other social media –
Flickr, Instagram, YouTube
16. Fiona Carmichael
Learning & Access Officer
The Tall Ship at Riverside
Fiona.carmichael@thetallship.com
@The_Tall_Ship
