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Hannah B-Q
Schedule
 This is where the pattern in which media
programmes are arranged and present
within a time table to the audience.
 We understand enough of our favourite
programmes we watch, examples, the
time the programme starts and the days
it is shown on telly on a specific channel.
Watershed
 Is a term used to identify the times
where TV programmes should not be
broadcast that might be unsuitable for
children.
After 9:00pm, all explicit
programmes are shown
No explicit
programmes are
shown before
9:00pm or after
5:30am
Swearing
Sex
Hammocking
 The strategic placement of a programme
between two other programmes;
positioning a new series between two
well-established show that appeal to the
same Target Audience often gives the
right viewers an opportunity to sample
new series.
Pre-Echo
 Programme placed in a schedule to come on
before a popular programme.
Inheritance
•Programme placed after a successful
programme in the hopes of inheritance
some of its audience
Theming
 When a particular channel will have special
days or weeks dedicated to a topic.
E.G. BBC’s
Shakespeare Season ,
Morning=Homes under
the hammer ( house
hold stuff)Bridging
A technique used to discourage the viewer
from changing channels. E.g. Advertising
next programme during break and credits of
previous programme .
Stacking
 This involves grouping together
particular programmes with similar
appeal to ‘sweep’ the viewer from one
programme to the next. E.g. ITV3 shows
a lot detective programmes in a row.

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TV Scheduling

  • 2. Schedule  This is where the pattern in which media programmes are arranged and present within a time table to the audience.  We understand enough of our favourite programmes we watch, examples, the time the programme starts and the days it is shown on telly on a specific channel.
  • 3. Watershed  Is a term used to identify the times where TV programmes should not be broadcast that might be unsuitable for children. After 9:00pm, all explicit programmes are shown No explicit programmes are shown before 9:00pm or after 5:30am Swearing Sex
  • 4. Hammocking  The strategic placement of a programme between two other programmes; positioning a new series between two well-established show that appeal to the same Target Audience often gives the right viewers an opportunity to sample new series.
  • 5. Pre-Echo  Programme placed in a schedule to come on before a popular programme. Inheritance •Programme placed after a successful programme in the hopes of inheritance some of its audience
  • 6. Theming  When a particular channel will have special days or weeks dedicated to a topic. E.G. BBC’s Shakespeare Season , Morning=Homes under the hammer ( house hold stuff)Bridging A technique used to discourage the viewer from changing channels. E.g. Advertising next programme during break and credits of previous programme .
  • 7. Stacking  This involves grouping together particular programmes with similar appeal to ‘sweep’ the viewer from one programme to the next. E.g. ITV3 shows a lot detective programmes in a row.