Opportunity Execution Project 2 (OEP) SkillOut.com – Collaborative Learning Cloud is a proof of new innovative ideas helping tear down the walls of the current education system. Collaborative Learning Cloud System (CLCS) provides learning environment for different types of the target audience, supporting infrastructure, content development, consulting services and post-learning infrastructure and environment. We must invent a new system from scratch: with the new technologies from today, using the latest knowledge about learning (neuroscience), taking into account the needs of tomorrow.

1. Skillout.com
Opportunity Execution Project (OEP)

2. RoadMap
Product Description
Sales and Marketing
Target Audience
Marketing Strategy
Sales
Sales Channel
Strategy Execution Results
Partnerships
Distribution
Costs
Revenue Model
Risk
The Team
Teammates Personal Story

3. Product Description
SkillOut.com – Collaborative Learning Cloud is a proof of new
innovative ideas helping tear down the walls of the current education
system.
Collaborative Learning Cloud System (CLCS) provides learning
environment for different types of the target audience, supporting
infrastructure, content development, consulting services and post-
learning infrastructure and environment.
We must invent a new system from scratch:
● with the new technologies from today,
● using the latest knowledge about learning (neuroscience),
● taking into account the needs of tomorrow.

4. ...Product Description
Following are the key prominent features of Skillout – Collaborative
Learning Cloud:
● Usability;
● Automatic Guiding Engine;
● Built-in Team Collaboration;
● To Do Lists, Tasks Management and Project Management;
● Central Knowledge Repository;
● Intelligent Collaboration Suggestion Engine.
More information about our project is here: SkillOut/About Us

5. Sales and Marketing Strategy
Our Customers are:
● Students around the globe (Engineering, Medical, Business, Law
etc -- From All Disciplines);
● Professionals (From all background);
● Housewives (Who want to learn different Skills of Cooking,
Cosmetics etc.);
● Dropouts (Who discontinued their studies, those who are
unemployed or waiting for something in the future);
● Industrial Professionals (Who want to conduct online training to
Improve their skill-sets).

6. Target audience
We have selected the geographical areas
based on the languages. Following are the
targets:
1. Mandarin
2. English
3. Spanish
4. Russian
5. Arabic
6. French
7. German

7. Marketing Strategy
1. Initial Contact with our Network. We need to have
traction in our first customers.
2. Promotions / Offers Viral. Through this visual channel is
key to generate and increase sales for those products
where the picture says a thousand words and honestly
everything.
3. Implementing SEO for skillout.com. Adapting SEO and
our website is compatible with search engines like Google,
Bing or Yahoo which are used by new potential Customers
for us now and in the future to find new things.

8. ...Marketing Strategy
4. Build strategic alliances. Align with an established brand will
help your startup to gain credibility. Choose ideally one that
has complementary services to provide references.
5. Take part in communities at your fingertips. The local media
is a great way to earn some brand awareness. Find a newspaper
or local radio and explain something about your new business,
convince them why your business coverage is worthy of your
time and energy.
6. Encourages people to share. If you want people to talk about
your product or service, there is nothing like giving them an
incentive to do so. It offers an instant discount if tweeting
about your product or service, or ask them to write something
on Facebook.

9. ...Marketing Strategy
7. Industrial Linkages: Contact Industries and encourage
them to ask their employee to take courses.
8. Industrial Courses: Industrial Courses can be Offered so
Students can Have Hand On Learning and Experience.
9. Research Collaboration and Activities: A category of
Researchers who love conducting research, will help us to
make a universal platform for learning.

10. ...Marketing Strategy
1. Initially we have a plan to provide free
access to few courses to the trend setters
and review writers from different parts of
the world.
2. We will then come up with a points system
to avail discounts by referring friends and
family members.
3. We will have a loyalty points systems to
grant discounts to our regular subscribers.

11. ...Marketing Strategy
4. Projects Section will be created so people
from different parts of the world can
collaborate to learn and implement the new
skills.
5. Different events will be shared in Events
section that will benefit users in better
learning and winning the targets.

12. Sales
Sales Process
Our Sale Process is quite simple. It based on a free trial of three
courses for up to 1000 students and the maximum course duration is 6
weeks.
Sales Strategy
We help our customers by facilitating in course development. Or Even
provide them ready to use courses, so the customer can take a quick
start. Further, we provide all the system which customer can use by
their own name. Course development best practices, guidelines, and
tools selection is in an additional support. Furthermore, we facilitate the
customers a Turnkey solution on very nominal charges.

13. Sales Channels
Sales Channels Shortlisted & Applied to Obtained a Customer
Following are our all sales channels we have defined to reach our
customers. The highlighted channels we have currently explored:
1. Affiliate Programs with CJ, Tradedoubler, Shareasale.
2. Articles on Newspapers.
3. Direct sales to Schools, Colleges, Universities, Corporations, Government and NGOs.
4. Email Campaigns. 11. Press Releases.
5. Facebook and LinkedIn. 12. SEO for Google.
6. Online Web Service. 13. Social Network
7. PPC Advertising. 14. Blogging.
8. Presentations on the Conferences & Business Seminars.
9. Reviews from Influential Technology Reviewing Channels.
10. Trainers who are already linked with the organizations.

14. Strategy Execution Results
The main priorities (sales channels) for us after tracked our first results are: Direct
sales to Schools, Colleges, Universities and Social Network.
We launch a free trial alpha version at the Kharkiv National University of
Economics. It will be our first sale after the 6th month trial period.
Lessons Learned from our customers after testing. We got two customer signup
for running a free course; one in Russian Language while the other is in English.
Both courses duration will be 7 weeks starting from 26th August 2013.
The topics are:
Daily Life Creativity -- Russian.
Online Earning Opportunities -- English.
We realized that we need to provide our customers ready to use courses for
testing our platform with their users. It's a great insight for us. And we've started
work on this alternative strategy. Thanks to our customers for sincere feedback.

15. Partnerships
Skillout is a first collaborative learning cloud system in the
history of education systems and having the following key
business partners:
a. Certified Application Add-ons Developers
The certified application add-ons developers are IT
professionals who will learn the skillout learning cloud and
after passing a comprehensive test, will serve the
customers in their need identifications and customization of
their requirements. Currently we have engaged 5
application add-ons developers to participate in the beta
test of the application.

16. …Partnerships
b. Course Content Developers
The course content developers are Graphic Designers,
Video/ Audio Editing Experts who will help the skillout
customers to help them out to launch their professionally
well-developed courses in shortest possible time. Currently
we have engaged 3 Graphic Designers and 4 Videos/
Audio Editing Experts.

17. ...Partnerships
c. Courses Development Consultants
The Courses Development Consultants are the education
systems experts in course need identification, course
syllabus developed and course content development.
These experts will help the Universities to design courses
to server a large area segment of the world population by
using their expert knowledge base. Currently we have
engaged two courses development consultants.

18. ...Partnerships
d. Third Party Evaluators
Third Party Evaluators are the education system's auditors
who will help the customer universities to evaluate their
teaching infrastructure, courses, course-in-line-monitoring,
students and the quality serving of the system. This will
help us to improve our system and Universities will get the
benefits to improve their education systems. Currently we
have 2 third party evaluators engaged with us to test the
beta system.

19. ...Partnerships
e. Our Partnership Strategy
Our partnership strategy is straight to help out the customer
Universities according the their needs. We have an
integrated well-planned, well-designed infrastructure of our
partners which is horizontally and vertically scalable. The
key segment in this infrastructure is a scoreboards to
promote the performing partners, so everyone take more
benefits from their quality service performance.

20. Distribution
SkillOut.com has a glocalized application system (A mixture of
globalized and localized) and having a network of distributors at country
levels. The main focus of distributors is to provide the local support and
customization of the application in local education norms. Currently we
have following distribution network:
● Master Eyes, LLC – USA;
● Harizma Life – Ukraine;
● Mair IT – Middle East.
The above companies are in contract with the skillout.com to launch the
services in the respective countries.

21. Distribution
Besides the above partners, we have adopted the following
online channels to promote the business and get
customers:
● Commission Junction – World's Largest Online
Commission Based Sales Network;
● Shareasale – Another well performing commission
based sales network;
● Affiliate Program – We have a comprehensive affiliate
program for quality business organizations to share the

22. Distribution
a. Distribution Experiments Nut-shells
We have did different experiments to reach and obtain customers and
summarized the following points:
Online Advertising – Helps to find the students but not the Universities as
customers.
Social Media Campaigns – The same results, find the students but not the
Universities as customers.
Personal References – Great Results to get the letter of interest from the
Universities.
Professors Recommendations – Great Results to get the letter of interest from
the Universities.

23. Distribution
b. Final Outcome
Currently, we are succeeded to get our first customer who
will participate us to thoroughly test the application's beta
version due by the end of August 2013.

24. Costs
Help Desk Calls - $0.1M
IT Training - $0.1M
End-User Labor & Training - $0.1M
Advertisement - $0.9M
Online Ads, PPC, PPA, PPI
News Paper Ads
Online and News Paper Articles
Participation in Exhibition
Online Seminars, Participation in Business
Seminars, Press Releases Circulation
IT Labor, Services, & Training - $0.7M
One-time Implementation Labor/ Services
Planning, Evaluation and Project Management
Engineering, Development, Lab Testing, Pilot
Testing, Rollout, Performance Tuning,
Documentation, Implementation User Support
Annual On-going Labor/ Services - $0.1M
Maintenance, Support, Customization,
Development
Upgrades, Performance Tuning, External Services
Bandwidth, Salaries and Administrative Cost
Total Cost: $2M Costs Detail:

25. Revenue Model
Overview
We have a comprehensive strategic revenue model starting from a free limited
version for serving up to 100 students where the revenue is based on the
advertisements displayed on the free version of the application. This will help
the colleges and universities to build their skill-set to operate the application
and also evaluate the application to take a decision for a larger group of
students.
The other available options are Public shared Environment for $100 Per Course
+ $15 Per Student. While the application is also available for a Dedicated
Environment for a minimum of 10 courses against a $1000 setup cost while $15
per student for minimum of 3000 students. Not limited to this, we also offer a
customized solutions against $85 per hour by signing a minimum of 100 hours
contract while above 100 hours are served against $75 per hour.

26. ...Revenue Model
Summary
Here is a summary of our revenue model:
Free Limited Version
Up to 100 Students and 3 Courses Free
Free Trial
90 Days Free Trial Up To 10 Courses and 1000 Students.
The revenue stream will be online advertising, like Google AdSense
Public Shared Environment
Monthly Subscription for $100 Per Course + $15 Per Student
Dedicated Environment - Minimum 10 Courses - $1000 Set Up
Monthly Fee Per Student - $15 (Minimum 3000 Students)
Customization
Minimum 100 Hours at US$85 Per Hour
Above 100 Hours at US$75 Per Hour

27. ...Revenue Model
Return On Investment
There 17034 recognized universities in the world. Our Revenue Model is based on
only five universities sign-up with at least 3000 students each having an average
of 12 courses during a year, i.e. 15000 students.
Following is the detail of our Revenue Model:
Number of Universities Signup: 5
Total Number of Students: 15000
Total Number of Courses: 12
Price Per Student/ Per Course: $15
Revenue Collect: $15 x 12 Courses x 15000 Students + $5000 Setup = 3,380,000
Cost: $2,000,000
ROI: 1 - ($2,000,000 / $3,375,000) x 100 = 40.7%

28. Risk
◆ Competing online Universities with established
schools and students. Thus making it difficult to
establish loyalty from both students and
Universities.
◆ Universities not committing as originally promised
◆ Low student sign up during first 6-8 months

29. The Team
1. Muhammad Abdur Rehman Khawaja, Multan, Punjab, Pakistan
2. Farhan Ahmed Hashmi, Riyadh, KSA
3. Zuhair Sagga, Riyadh, Riyadh Province, Saudi Arabia
4. Eric Karwowski, Brentwood, Ca 94513
5. Jonathan Pinones, Santiago, Chile
6. Javier Vega Cifuentes, Santiago, Región Metropolitana de Santiago de Chile
7. Auguste Yeboue, Lagos, Lagos, Nigeria
8. Azhar Mateen, Delaware City, Delaware, United States
9. Olya Zakharova (Team Lead), Kharkov, Ukraine
10. Felix Gonzalez Herranz's (Mentor), Washington D. C., Distrito de
Columbia, Estados Unidos

30. Teammates
Personal
Stories

31. Muhammad Abdur Rehman
Khawaja
I am Mechatronics Engineer, Certified Associate in PLC
SCADA, Entrepreneur, Researcher in the field of
Automation, Control System, Manufacturing, Embedded
System Design, Robotics By Profession and a Humble Man
By Personality.
Skillout Project is an amazing experience
in my life, working with talented team on
a revolutionary project in Education
Field.

32. Farhan Ahmed Hashmi
I am Basically a computer engineer also
pursuing my MBA ( Almost finished). I am
Based in the Gulf and work as a Strategy and
Products Manager for a leading telecom here.
Skillout project gave me a very
comprehensive end to end idea of
launching a new venture which I aspire
to do so soon.

33. Eric Karwowski
I am a part time student at Stanford enrolled in
the Innovation and Entrepreneurship program.
I’ve been in the IT industry for 18 years and
worked for some of the largest and most
valuable companies in the world.
It’s a good to see a global collaboration of
students coming together and make this
project a success.

34. Jonathan Pinones
I am an Industrial engineer, I'm designing
business process for small company and then
they are implementing in web system.
Skillout has been a great experience
where many people have collaborated
with knowledge and experience from
different place in the world with an
objective in common. Thank you for
permitting collaborate with you.

35. Olya Zakharova
Happy to learn and work with the brilliant people around the
world. Going to change future education quality.
Ph.D. in Economics, two master
degrees in Economics and Computer
Sciences, Associate Professor in
Kharkov National University of
Economics -- LinkedIn.
Leading the Being Agile International
Team since Apr 29, 2013 till Aug 25, 2013.
Aug 26, 2013 at my birthday we are going
to launch our SkillOut.com --
Collaborative Learning Cloud.