What Is Marketing Strategy? Что такое маркетинговая стратегия?

1. What Is
Marketing Strategy?
Olya Zakharova, PhD
4 February 2014

2. RoadMap
• Setting Business
Goals
• Creating Value
Proposition
• Marketing Strategy
Process
• Marketing Strategy
Planning
• Understanding
Customers
• Marketing Strategy
Implementation and
Control
• Analyzing Marketing
Opportunities

3. Setting Business Goals

4. Marketing Strategy Process

5. Understanding Customers
• Segment a Market
• Establish the Segmentation Hypotheses
and Variables
• Develop a Customer List
• Prioritize
• Test the Hypotheses
• Collect the Data
• Learn a Lesson

6. Analyzing Marketing Opportunities

7. Creating Value Proposition

8. Marketing Strategy Planning
• Who – Customer
• What – Problem
• Why – Value
• Where – Channel
• How – Marketing Tactics
• When – Action Plan

9. Marketing Strategy
Implementation and Control

10. For more information…
Email: harizmalife@gmail.com
Skype: harizmalife
Olya Zakharova, PhD