What Is Marketing Strategy?

1. What Is Marketing Strategy? Olya Zakharova, PhD 4 February 2014

2. RoadMap • Setting Business Goals • Creating Value Proposition • Marketing Strategy Process • Marketing Strategy Planning • Understanding Customers • Marketing Strategy Implementation and Control • Analyzing Marketing Opportunities

3. Setting Business Goals

4. Marketing Strategy Process

5. Understanding Customers • Segment a Market • Establish the Segmentation Hypotheses and Variables • Develop a Customer List • Prioritize • Test the Hypotheses • Collect the Data • Learn a Lesson

6. Analyzing Marketing Opportunities

7. Creating Value Proposition

8. Marketing Strategy Planning • Who – Customer • What – Problem • Why – Value • Where – Channel • How – Marketing Tactics • When – Action Plan

9. Marketing Strategy Implementation and Control

10. For more information… Email: harizmalife@gmail.com Skype: harizmalife Olya Zakharova, PhD

What Is Marketing Strategy?

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