Adapting to change with havas sports & entertainment

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A presentation given at the IAB Poland event in May 2012 on the theme of how to adapt to change, especially in the digital era. This presentation shares insights from Havas Sports and Entertainment, gained from our network of 30+ offices in more than 22 countries. The presentation highlights the need to continually evolve and be agile, to face the changing digital world and connected consumer. The presentation was given by Jez Jowett, Global VP Digital & Social Media.

Sports Business

The
Impact
on
Marke%ng
and

Communica%ons,
2012
by
Jez
JoweA

Adap%ng

to
Change

©
Havas
Sports
&
Entertainment

Our
global
footprint

©
Havas
Sports
&
Entertainment

A
global
team
of
15
people
based
between
Paris,
London
and
Sao
Paulo

5

Our
People

550

colleagues

30

na%onali%es

©
Havas
Sports
&
Entertainment

Today

1.
Global
Change
aﬀecFng
markeFng

2.
Change
and
the
impact
on
client
work

3.
Change
within
an
organisaFon
(HSE)

4.
#FAILS
=
SUCCESS

©
Havas
Sports
&
Entertainment

7

Global
Change

01

Audiences

Responsibility

Connec2vity

Proof

©
Havas
Sports
&
Entertainment

8

Audiences

Global
ci%es
&
migra%on

Living
younger
for
longer

Ci%zen
Journalism

©
Havas
Sports
&
Entertainment

9

Responsibility

Consumers
Caring

Corpora%ons
CommiTng

Governments
GeTng
On

©
Havas
Sports
&
Entertainment

10

Connec2vity

I’m
awake,
connect
with
me

I’m
here,
meet
me

Like
me,
be
my
friend

©
Havas
Sports
&
Entertainment

11

Proof

Evidence
everywhere

ROI
of
everything

“This
message
is
recorded..”

©
Havas
Sports
&
Entertainment

12

Change
and
the
impact
on
client
work

02

Evolu2on

Agile

Labs

Income

©
Havas
Sports
&
Entertainment

EvoluFon,
or
die

hAp://www.youtube.com/watch?
v=yYF3c_clvEo&feature=relmfu

©
Havas
Sports
&
Entertainment

LABS

Innovate
&
Experiment

Mash
Ups,
soldering
irons

Live
event
pods
&
sta%ons

©
Havas
Sports
&
Entertainment

16

Income

Shared
Risk

Performance
Related
Pay

©
Havas
Sports
&
Entertainment

17

Change
within
an
organisaFon

Crea2vity
03

Working
hours

Loca2on

©
Havas
Sports
&
Entertainment

CreaFvity

Ideas
from
Anyone

Reward
par%cipa%on

©
Havas
Sports
&
Entertainment

19

Working
Hours

Customer
Service
24/7

Community
Mgm’t
24/7

Idea%on
24/7

©
Havas
Sports
&
Entertainment

20

LocaFon

Digital
Hobo’s

Skype
Any%me,
Anywhere

Trust

©
Havas
Sports
&
Entertainment

21

Consumer
#FAILS

YouTube
“Consumer
#FAIL
compila%on”

©
Havas
Sports
&
Entertainment

23

Dominos
#FAIL

YouTube
“Dominos’
#FAIL
”

©
Havas
Sports
&
Entertainment

24

Domino’s
Recovery

Sincere
Apology

©
Havas
Sports
&
Entertainment

25

Domino’s
Recovery

Sincere
Apology
Social
Presence

©
Havas
Sports
&
Entertainment

26

Domino’s
Recovery

Sincere
Apology
Social
Presence
UGC
content

©
Havas
Sports
&
Entertainment

27

Domino’s
Recovery

Sincere
Apology
Social
Presence
UGC
content

Local
Targe%ng
&
trial

©
Havas
Sports
&
Entertainment

28

Domino’s
Recovery

Sincere
Apology
Social
Presence
UGC
content

Local
Targe%ng
&
trial
Live
reviews,
mul%
screen

©
Havas
Sports
&
Entertainment

29

Embrace
Change
and
Adapt

“It
is
not
the
strongest
of
the
species
that
survive,
nor
the
most

intelligent,
but
the
one
most
responsive
to
change”

Charles
Darwin
(1809-‐1882)
English
Naturalist

“When
you're
ﬁnished
changing,
you're
ﬁnished”

Benjamin
Franklin
(1706-‐1790)
American
statesman,
scienFst
and
philosopher.

©
Havas
Sports
&
Entertainment

30

Appendix

©
Havas
Sports
&
Entertainment

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