Pro9 Bicycle Studio aims to open a custom bicycle store providing custom frame building, servicing, accessories, apparel, events and workshops, and related products. The goals are to create a first-of-its-kind store where customers can have bicycles customized for their specific needs, capitalizing on the owners' expertise and market growth. It will function as a one-stop shop for cycling products and use new equipment and servicing standards to provide superior customer satisfaction compared to competitors.