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Similaire à Med 2.0 Hucko Talk Sept 17 2009 Final
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Med 2.0 Hucko Talk Sept 17 2009 Final
- 1. Social Healthcare Networks: Leveraging Social Networking Technologies and Approaches to Connect Patients and Clinicians September 17, 2009 Medicine 2.0 Congress, Toronto Paula Hucko, BSc, MBA - HSAGlobal
- 13. Really Joining the Dots……
Notes de l'éditeur
- We are at a turning or inflection point in healthcare brought about by need and opportunity; Old system is not sustainable More focus on proactive prevention than simply treatment Opportunity that new and emerging technologies afford us And new knowledge in health and wellness, and consumer adoption of same. The age of the engaged informed consumer
- NOTE – have we found other apps for this? Weight loss? Depression management, fitness, weight loss etc all being tested.
- The texts are approx 140 characters long. Recipients will receive roughly 400 texts during the life of the program We have implemented this in Canada at TELUS – live for 6 months, with promising early results: 4, 12, 22 weeks. TELUS 4 weeks quit = XX % TELUS 12 weeks quit = 18 % TELUS 22 weeks quit = XX % The Quit Group 4 weeks quit = 33% The Quit Group 12 weeks quit = 21% The Quit Group 22 weeks quit = 16% High response rate to polls Quote - “ This is probably the coolest idea I have ever heard of to help quit smoking. Thanks a bunch to the creative genius who thought of this.” Quote from TELUS user.