In this edition of Pas Reform Times, you will find more information on our new SmartCount™ counting and dosing system, as well as insights from Pas Reform Academy and the latest news from many forward-looking hatcheries around the world.

1. ISA Erpiliç
The Netherlands ISA chooses SmartPro™ Turkey Erpiliç supersizes with
for new (Grand) Parentstock Hatchery > p. 21 SmartPro™ > p. 9
Pas Reform Times
Pas Reform Hatchery Technologies
Pas Reform
Innovations
Cherkizovo PT QL Trimitra Centurion
Russia Cherkizovo chooses Indonesia PT QL Trimitra USA Centurion Poultry Inc. chooses
Smart incubation for Russia's expands with Pas Reform > Pas Reform for a new single-stage
largest hatchery > p. 4 p.13 hatchery in Iowa > p. 6
Dynamic times demand inspiration,
innovation and change
In a rapidly changing world, with a growing population – From the First Pas incubator, to the advanced capabilities of
and a growing appetite for poultry - the poultry sector today’s modular single-stage SmartPro™ incubation systems,
must not only keep pace, but also anticipate where change anticipating where change will lead has driven Pas Reform
is leading us. innovations for more than 90 years.
Pas Reform sees the impact of these changes through the Today, our technologies extend into HVAC systems, to Reform is committed to excellence and innovation, for
experiences of our customers and partners in different maximise energy reduction and support exemplary hygiene; sustainable growth in the hatchery sector - and throughout
countries and cultures around the world. the web-based SmartCenter™ information system, to monitor the poultry production chain.
and analyse every production cycle with quality data, and
Numbers alone are no longer sufficient. Quality counts. hatchery automation, to maintain the same levels of care for We are privileged that our customers, partners and colleagues
Uniformity and robustness are the new standards, with massively increased numbers of day old chicks. share the same commitment. Many have contributed to this
expectations of sustainable solutions that consume less latest edition of Pas Reform Times, to share their experiences,
energy, improve hygiene and promote food safety with It is in automation that our latest innovation, SmartCount™, their expertise and the latest news from their hatcheries
respect for animal welfare. introduces a revolutionary new system for handling large around the world.
numbers of day old chicks, using vision technology and
As hatcheries grow larger to handle many millions of day old pattern recognition, to reduce stress for the chicks and These are dynamic times: I hope you find inspiration for today
chicks each week, every aspect of operations must be support the highest standards of animal welfare. – and for what tomorrow will bring - in this extraordinary
supported by information technology, to provide high quality edition of Pas Reform Times.
data throughout the poultry production chain. From combating rising feed prices to providing sustainable,
non-toxic alternatives for disinfection and hygiene, Pas Bart Aangenendt, CEO Pas Reform Hatchery Technologies

2. Pas Reform Times
Dynamic times demand inspiration, innovation and
change 1
Pas Reform’s visionary chick counting
system 2
Pas Reform’s hatchery automation
goes global with LAN acquisition 2
Cherkizovo, Russia 4
Sofia, Bolivia 4
New Pas Reform office in Indonesia 4
Pre-storage incubation 5
VH Group, India 5
Simultaneous transfer of multiple
setter trays 6
Centurion Poultry, USA 6
Serfontein Kuikens, South Africa 6
‘Red Dot’ Award for design quality 6
Pas Reform granted exclusive use of Microban in
hatcheries 7
Nutriza, Brazil 7
‘On Monday they are …’ 8
New Anthoney’s Farms, Sri Lanka 8
Pas Reform launches web shop 8
Erpiliç, Turkey 9
Belpticeprom, Belarus 9
Balance for perfection 10
Pindos Cooperative, Greece 10
Innovations in automation
New poster charts embryonic development of the
chick 10
SmartTray™: Driving performance and uniformity in
the hatchery 11
Pas Reform’s visionary
Ross Breeders Anadolu, Turkey 11
Watter® Safe, sustainable disinfection for the
hatchery sector 12
New Representative in Peru 12
chick counting system
PT QL Trimitra, Indonesia 13
Miratorg, Russia 13
ESM™ Energy Saving Module: Substantial energy
savings for rapid payback 14
When eggs are stored too long 15
Granja Pinheiros, Brazil 15
Pas Reform innovations in print and pdf 15
Assuming that ‘anything is possible’ in
the hatchery 18
Paragon Group, Bangladesh 18
iPad technology for hatchery managers 19
IKO, Poland 19
Worry-free ventilation for constant chick quality 20
Akyem, Turkey 20
ISA, The Netherlands 21
Kurskiy Agrokholding, Russia 21
Smart™ Incubators: delivering top performance
worldwide 22
International appointment 22 Hatcheries are growing in line with increasing demand – and
with them, the need for innovations in automation, to
Pas Reform introduces web-based upgrade for improve the handling and welfare of the millions of chicks
enhanced hatchery HVAC control 23
Amvrosiadis, Greece 23
hatched every week.
After three years in development, Pas Reform’s
Fresh Air: a prerequisite for life! 24 SmartCount™ represents the most advanced development
PBPF, Kazakhstan 24 to date for the high capacity counting, vaccination and
analysis of day old chicks.
Pato Branco, Brazil 25
Provita, Bangladesh 25
UKPF, Kazakhstan 25
New representative in Colombia 26
Chicks make their own “humidity peak” 26
Inzhavinskaya, Russia 26
Sary Bulak, Kazakhstan 27
Namib Poultry, Namibia 27
Okskaya, Russia 27
Timashevskaya, Russia 27
Misr Poultry Group, Egypt 27
Adaptive Metabolic Feedback (AMF™) 28
Pas Reform’s hatchery LAN’s expertise, says Pas Reform
BNA Building of the Year 28
automation goes global CEO Bart Aangenendt, gives the
Arax, Armenia 29 with LAN acquisition hatchery industry access to new
Nutripollo, Mexico 29 applications, especially in
Agrobueyca, Venezuela 29
Pas Reform has acquired Dutch complex handling systems,
Circadian Incubation™: a new feature of single stage company LAN, a specialist in robotics and vision technology.
incubation 30 custom-made handling and
Service Centre Indonesian hatcheries 30 transport solutions – Founded in 1970 and based in
accelerating plans for Tilburg, The Netherlands, LAN is
Aviagen, Russia 31
globalization within its hatchery well known in Europe and the
automation division. USA, with a reputation built on
the design and development of
2

3. Hatchery automation: a growing market for innovation Improved efficiency, uniformity and chick welfare
Market demand for modular, single-stage incubation has Pas Reform’s SmartCount™ applies Vision Technology – Pas Reform has produced a full-
increased substantially in recent years, with growing a complex pairing of digital imaging and pre-defined colour, fully illustrated brochure
recognition in the poultry industry that a short hatch algorithms, to count and analyze groups of day old chicks on to describe SmartCount™ in detail.
window and uniform, robust chicks are critical factors for their way to the chick boxes. For your own free copy
obtaining the best performance. of the brochure, please email
Image sequences are interpreted using these criteria, info@pasreform.com or download
To keep pace with growing demand for high-quality chicks, pre-set by Pas Reform Academy, to process day old chicks in in pdf format from Pas Reform
hatcheries large enough to produce more than two million stress-free conditions. With an accuracy of two chicks per online at www.pasreform.com
day old chicks per week are no longer unusual. thousand, SmartCount™'s nett system capacity is 60,000
chicks per hour.
These growing hatcheries have become highly automated,
to handle chicks in such large numbers and to promote short The same level of intelligence and accuracy defines a range
‘throughput time’ - another key measure of chick quality, for of key parameters, including smart pattern recognition for
its influence on post hatch performance. The case for even, gentle distribution in the right numbers into the chick
automation is further strengthened by the growing cost and boxes at the end of the conveyor and precise, optimised
reduced availability of qualified labour. spray vaccination.
At the core of these transitions in the poultry industry, lies a
duty of care to the retailer and ultimately to the consumer, SmartCount™’s chick analysis system incorporates
to deliver the highest standards of animal welfare and offer calculations for uniformity scoring – and by integrating
complete traceability, from egg production and hatchery all SmartCount™ statistics with SmartCenter ™ hatchery
the way down the poultry production chain. information system data, the hatchery is equipped with the
Together, these factors create increasing demand for most detailed level of data analysis and batch reporting
innovation, to support and improve standards of animal available today.
welfare - and to increase the availability of information from Integrating Vision Technology for high capacity counting,
source. For more information on Pas Reform’s visionary chick vaccination and the analysis of day old chicks
In response, Pas Reform Academy has looked for more counting system, please visit www.pasreform.com or
intelligent, innovative ways to handle valuable, day old contact us directly at +31 314 659 111 or by e-mail at
chicks, with minimum impact on their health and well- info@pasreform.com
being, while at the same time reducing their throughput
time.
This focus has placed Vision Technology at the heart of a
new system for chick counting and quality analysis, to
produce significant increases in efficiency, chick uniformity
and standards of animal welfare.
Pas Reform has named this latest innovation SmartCount™.
customized solutions and LAN Handling Systems will “For LAN, collaboration with Pas expertise in hatchery centre of hatchery automation
innovative systems for the food continue to deliver logistics Reform represents an technologies, will deliver a new worldwide, with innovative
and pharmaceutical industries. solutions to the food and exceptional opportunity to generation of total hatchery solutions and an engineering
Key customers include Kraft, pharmaceutical industries. In further develop Hatchery automation solutions.” capability that can handle even
Mars, Del Monte and Nestlé. collaboration with Pas Reform’s Automation products and Pas Reform’s CEO Bart the largest ‘super-hatchery’
experienced, international team services in an industry primed Aangenendt concludes: “Pas automation project, anywhere
An experienced team of 60, – and under the new name of for growth”, says Harm Langen, Reform has worked with LAN for in the world.”
including engineers and world- LAN Hatchery Automation – the Managing Director of LAN. “The a number of years now. It is
class production, testing and company’s expertise will also be combination of specialist rewarding to see this developed
service capabilities, joins Pas focused on hatchery automation handling solutions for hatching into such an exciting new Harm Langen, Managing
Reform’s Hatchery Automation systems for the hatchery sector eggs and day old chicks, partnership: a collaboration that Director of LAN Handling
Technologies division. worldwide. partnered with Pas Reform’s places Pas Reform right at the Systems.
3

4. Cherkizovo chooses Smart™
incubation for Russia’s largest
hatchery
L - R: Mr. Sergey Mikhailov, CEO
of Cherkizovo Group and
Mr. Dmitriy Aveltsov, Cherkizovo’s
First deputy CEO of the poultry
division
Russia’s Cherkizovo Group will place Pas Reform’s Smart™ “In a project of such a large scale, Cherkizovo was looking for
single-stage incubation and hatchery technologies at the a partner who would not only deliver full technical and
heart of Russia’s largest and most progressive new poultry technological support up to and during installation,” he says,
complex. “but who would continue to provide ongoing support, to
The installation, due towards the end of next year, will
finetune implementation, processes and routines, as well as
the assurance of (round-the-clock) access to service,
Sofia chooses
include 108 SmartSetPro™ setters, each with capacity for
115,200 eggs, 20 smaller 57,600 capacity SmartSetPro™
technical back up and parts availability.
SmartPro™ from
setters and 152 SmartHatchPro™ hatchers. The
comprehensive installation also includes a complete line of
Sergey Mikhailov, CEO of Cherkizovo Group comments: “This
project marks a new stage of development not only for our
Pas Reform in Bolivia
hatchery automation systems, with automated egg company, but also for the poultry production sector in Russia
receiving, egg transfer and chick handling and a hatchery generally, as Cherkizovo Group introduces progressive
climate control system that incorporates energy-saving heat standards of effective, competitive production.”
recovery systems.
Cherkizovo’s new poultry production and processing cluster
Each setter will be equipped with Pas Reform’s Adaptive will include five broiler sites with a combined capacity of 10
Metabolic Feedback (AMF™) – the company’s latest million birds, four parent stock and reproduction sites for
innovation to ensure that specific conditions are maintained 900,000 birds and a slaughtering complex with a 24,000/
throughout the metabolic development of each embryo. hour capacity.
AMF™ maximizes uniformity by optimizing airflow, the
evaporation of moisture and air redistribution. At full capacity, the new Cherkizovo complex will produce
more than 125,000 tonnes of poultry and meat products per Bolivia’s Avicola Sofia, the largest poultry producer in the
With annual production set at 240mn eggs per annum, high annum. country, has recently signed a contract with Pas Reform do
levels of automation have been commissioned, to reduce Brasil, for the supply of a complete, modular, single stage
labour costs and save time, while delivering accuracy and “We are very proud to have been selected for this important incubation project and HVAC ventilation systems.
efficiency in production and promoting high quality in the new development”, says Bart Aangenendt, chief executive of
day old chicks. Pas Reform. “This is even more rewarding after Cherkizovo The new hatchery will be located at Santa Cruz de la Siera,
Group’s rigorous evaluation process highlighted the to comprise SmartSetPro™ incubators and SmartHatchPro™
The integrated project, being hailed as a ‘live-work-play agro- reliability and safety of Smart incubators, hatchery hatchers, with a complete HVAC system to include air hand­
industrial campus’, will also include broiler and parent stock automation and climate control systems.” ling units, humidity and pressure control and a SmartCenter™
farms, slaughter plant, waste and recycling plant, feed mill hatchery information system, for detailed analysis and
and other facilities. It is anticipated that around 5,000 remote diagnostics throughout the new installation.
people will live and work on the ‘campus’ when it becomes
fully operational, in 2015. Mr. Mario Anglaril, general manager of Avicola Sofia, says:
“In looking for a state of the art incubation system that
Dmitriy Aveltsov, Cherkizovo’s First deputy CEO of the would be suited to our conditions, we found Pas Reform do
poultry division, says that sound experience with Pas Reform Brasil’s engineers and technicians to be extremely well-
as a company and the reliability and performance of its informed in their use and understanding of the latest
SmartPro™ single-stage incubation technologies, were the technologies. This combined with the local knowledge that
determining factors in choosing the project’s hatchery Pas Reform’s team could bring to an incubation project in a
equipment supplier. country like Bolivia was extremely valuable to us.”
Pas Reform appoints new that forms an important focus as a sales and service centre, Bas graduated in 1996 with an “This is an important step in my
office in Indonesia within Pas Reform’s with the focus on swift, direct MSc in Animal Science from career”, says Bas, “ and I am very
international strategy. Mr. Bas customer response and Wageningen University (The pleased to be taking it with Pas
Pas Reform has further Kanters MSc, 39, joins the technical follow up. Customers Netherlands). He has lived and Reform’s dynamic team in Asia.
bolstered its sales force in the company’s existing Asian Sales also have access to Pas Reform worked in Asia for 5 years, with Great work has been done here,”
Asia-Pacific region, with the team from the newly opened Academy – and Bas and the previous roles as area sales he says , “ and I have been
appointment of a new Sales Indonesian office – where his Indonesian team work closely manager for Hybro BV and more impressed, especially in recent
Director and the opening of a responsibilities extend beyond with Pas Reform’s existing recently area sales manager for years, by the Company’s
fourth sales and service office. Indonesia, to include customers offices in Malaysia, India and VDL Agrotech equipment from progress since the introduction
The Dutch hatchery technology in South Korea, Thailand, Thailand. the Netherlands. of Smart single-stage incubators
company has a strong and Australia and New Zealand. With more than 10 years’ – and by its commitment to its
growing presence in a region Pas Reform Indonesia operates livestock industry experience, customers.”
4

5. Pre-storage incubation:
a matter of routine?
By Dr. Marleen Boerjan, director research & development, Pas Reform Academy
The care of hatching eggs during storage – at the farm, in Small-scale experiments will help identify the best timing
transit or at the hatchery - is an important aspect of hatchery and length of pre-storage incubation for your own hatchery
management that aims to preserve the vitality of the and egg types (see below). To assess results in your own
embryo. hatchery:
With optimum temperature and relative humidity, hatching
eggs can generally be stored for one week without
• Place eggs for pre-storage incubation on setter trays in
setter trolleys, to ensure uniform egg temperature during
VH Group hosts Pas
significantly reducing hatchability or chick quality. Eggs
stored for longer than this are known to benefit from lower
incubation.
• not incubate eggs on paper trays or in boxes. This
Do
Reform lecture
storage temperatures (12-14 °C) (Fasenko, 2007; personal
experience).
guarantees heterogeneous egg/embryo temperatures,
resulting in high levels of early mortality.
program in Bangalore
Pre-storage incubation, i.e. incubating hatching eggs before • Disinfect eggs as long as pre-storage incubation is
they are placed in the storage room, is a new approach to performed in a setter located in the setter room (‘clean
storage management that aims to develop the embryo to area’). Ideally use a specific incubator, located close to the
the so-called hypoblast stage: a stage of embryonic egg storage room
development that is better able to survive storage. • Pre-storage incubation can be applied when eggs arrive at
According to Fasenko (2007), broiler hatching eggs reach the the hatchery 3-4 days after production and are scheduled
hypoblast stage after six hours of pre-storage incubation, for more than 4 days extra storage at the hatchery.
turkey embryos after 12 hours.
Layer hen hatcheries have reported improved performance, Guidelines
seeing 3-7% more females after pre-storage incubation for
3-6 hours, when eggs are stored for more than 11 days To assess performance benefits and establish pre-storage India’s ‘Garden City’ Bangalore provided the dynamic
(Lohmann Tierzucht, Management Guide). incubation protocols in the hatchery: backdrop for a lecture programme presented by Pas Reform
In the broiler industry, positive pre-storage incubation results 1 Egg selection: per egg type, three trolleys for pre-storage recently, when India’s VH Group hosted a seminar for
show at least a one per cent increase on expected incubation with one trolley (same batch) for the control. technical and support staff.
hatchability, when the eggs undergo pre-storage incubation 2 Disinfect: if the eggs are incubated in a normal routine
of 3-6 hours on arrival at the hatchery (Fasenko et al., 2001; setter. VH Group’s General Manager for Breeder Sales Service,
Fasenko, 2007). 3 Pre-storage incubation: place trolley(s) with (disinfected) Dr. Shetty, has worked with Pas Reform’s sales director, Dr.
Eggs scheduled for storage for more than seven days after eggs in a running setter at incubation temperature. Tan Ee Seng, and director of RD at Pas Reform Academy
production benefit most from pre-storage incubation. Incubate the eggs for 3, 6 and 9 hours. Control eggs stay at and leading embryologist Dr. Marleen Boerjan, to develop
However, many questions, mainly concerning timing and storage temperature. the programme around a series of four lectures on hatching
duration, continue to surround the adoption of pre-storage 4 Return pre-storage incubated eggs to the storage room egg storage, embryonic development and optimising
incubation in routine management practice. (with control eggs) for at least seven days before starting incubation. More than 40 staff members from VH Group
the normal incubation cycle. breeder farms and hatcheries, Bala Industries and recent
Considerations for the practice of pre-storage incubation 5 Run normal incubation with both the pre-storage SmartPro™ single-stage customer Sahayadri Hatchery, from
incubated eggs and the control eggs. Pune, attended the seminar.
Pre-storage incubation is only beneficial if the embryos in 6 Evaluate: compare hatchability - pre-storage incubated
the eggs are in a very early stage of development. For eggs vs. control eggs. Pas Reform emphasised its commitment to Indian customers
example: if nest temperatures are high and the eggs stay in 7 Repeat this experiment with eggs from at least three in 2009, when the company continued its expansion in Asia
the nest too long, the embryos may develop beyond the different flocks. with the launch of a dedicated country sales and service
storage resistant stage, when pre-storage incubation will 8 Evaluate all results. If positive, adopt pre-storage center in Udumalpet, to deliver localised support.
increase early embryonic mortality. incubation routine as indicated by results.
Pas Reform CEO Bart sales and service centre in India Contact details for Pas Reform’s
Aangenendt comments, “A few in 2009. Bas has lived and new office in Indonesia are:
years ago, realizing the current worked here for a number of
and future potential of Asia years. He understands the Raffles Hills, Blok J8 No.5
within our world wide challenges and opportunities for Kel. Sukatani, Kec. Cimanggis
operations, we set out a new the poultry industry - and we Depok 16954, Indonesia
strategy for Asia that focused on believe his skills will help us to
local presence in the region.” achieve further growth in Asia Mobile +62 811 998 162
“We started that journey in with advanced, single-stage Telephone/Fax +62 21 8459 9187
2008 with the opening of the technologies.” E-mail Kanters@pasreform.com
office in Kuala Lumpur and have
continued to grow, opening a
5

6. Simultaneous
transfer of
multiple setter
trays
SmartTransfer™ is one of the latest hatchery innovations
from Pas Reform: an ergonomically designed, fully automated
setter trolley loader that enables a single operator to safely
transfer all 32 trays from a farm trolley to the setter trolley
simultaneously, in less than two minutes.
Centurion Poultry Serfontein Kuikens
The new system is one of the first applications to take
advantage of recently acquired subsidiary LAN’s expertise in
Inc. USA chooses expands with Pas
custom-made handling systems. Unlike other systems, the
SmartTransfer™ setter trolley loader saves time and
Pas Reform Reform in South Africa
manpower with a simple, ingenious push mechanism that
transfers every tray in a trolley simultaneously. A smooth,
for new single-stage Dekalb Layer Breeder producer Serfontein Kuikens will
gliding action protects fertile hatching eggs from any
sudden movements or shocks, to prevent hairline cracks or
hatchery in Iowa extend its collaboration with Pas Reform Hatchery
Technologies this year, with the expansion of hatchery
other damage to the eggs. operations at Potchefstroom, to meet growing demand for
the Dekalb Amber Link breed in South Africa.
Easy to operate, SmartTransfer™ is designed for operator Centurion Poultry Inc., the second largest producer of
comfort during this normally highly repetitive task. A filled commercial egg layer chicks in the USA, is building a new 18 A new contract was agreed during the South African Poultry
farm trolley is pushed into the SmartTransfer™ trolley loader million capacity single-stage hatchery in the State of Iowa, Association’s Annual Show, held recently at Emperors Palace
and locked into position. With the door closed, the operator with hatchery technologies from Pas Reform. in Johannesburg. Present for Serfontein Kuikens’ were
sets SmartTransfer™’s electronically operated pusher into directors Jan Serfontein Snr and Jan Serfontein Jnr, with
action, transferring all the trayed eggs onto a tray collector Headquartered in Lexington, Georgia, Centurion Poultry’s Bouke Hamminga, Pas Reform’s director of International
simultaneously. Commercial Layer Division holds about 25% of replacement sales and business development, and Pas Reform’s South
chicks for the egg layer market in the USA, mainly with African representatives, also a family concern, Jankees
The operator then opens the door and replaces the farm BOVANS and DEKALB brands. Since its inception in 1991, Sligcher and his son Adriaen.
trolley with a setter trolley. Tray collector guides adjust the company has grown steadily, to incorporate satellite
automatically to the correct pitch for the setter trolley – and operations in Alabama, Iowa, Missouri, Pennsylvania and Serfontein Kuikens’ hatchery expansion will occur in two
all the filled trays are pushed into the setter trolley at the Wisconsin. phases. The first, coming into operation by the end of
same time. The whole process is completed in under two November this year, will include three SmartSet™ 115 Setters
minutes. The new Iowa hatchery will comprise 28 SmartSetPro™ with one SmartSet™ 38 and six SmartHatch™ Hatchers. In
setters and 24 SmartHatchPro™ hatchers, with an annual the second phase, two further SmartSet™ 115 Setters will be
With a footprint of just 1860 x 2775 mm, SmartTransfer™ is production capacity of 18 million day old pullets, which will added, bringing the hatchery’s total capacity to 8.8 million
constructed from easy-to-clean stainless steel and requires make this one of the largest layer hatcheries in the USA. pullets per annum.
minimal maintenance. For further information, please visit
our website or call +31 314 659 111.
Pas Reform’s SmartPro™ In a statement from the The red dot design award dates Pas Reform’s award is for
incubator wins international awarding Jury, Pas Reform’s back to 1955 and is now one of “product design” in the ‘Industry
‘Red Dot’ Award for design latest development in single- the world’s largest and most and crafts’ category, emerging as
quality stage incubation was highly distinguished design a winner out of more than 1,800
praised: “The SmartPro™ competitions, attracting more entries from renowned
Pas Reform’s SmartPro™ incubator manifests a clear, than 4,500 nominations from 58 designers and emerging
incubator has been awarded a comprehensible design and countries in 2012. international talent.
prestigious international ‘red fulfils the highest demands
dot award’ for high design expected of technologies for Pas Reform received its red dot
quality. incubation in terms of reliability award during a ceremony held
and user-friendliness.” at Aalto Theater, in Essen,
Germany.
6

7. Pas Reform
granted exclusive
use of Microban
in hatcheries
Microban antibacterial technology is finding new Pas Reform’s director of international sales and development,
applications in the hatchery sector, through an Agreement Bouke Hamminga, has monitored performance and market
that gives Pas Reform sole use worldwide. response to the new products. He says, “We strongly believe
in the partnership we have developed with Microban and
Pas Reform has incorporated Microban into the polymer have extended our territory market relationship from EMEA
used to manufacture setter trays, hatcher baskets and other
hygiene-critical hatchery consumables.
to further include Central and South America and the Asia-
Pacific region, including Australia and New Zealand.”
Brazil’s Nutriza
“Pas Reform’s use of Microban technology represents an Following the success of Pas Reform’s Microban-treated
chooses SmartPro™
important development in minimising contamination by
bacteria and pathogens in hatcheries”, explains Gerd de
setter trays and hatcher baskets, the antibacterial
technology will be incorporated in an extended range of
for expansion
Lange, Senior Poultry Specialist of Pas Reform. “Millions of consumables and into new applications in Pas Reform’s
hatching eggs are transferred every day, between breeder hatchery planning, design and installation services portfolio,
farms and hatcheries. From the hatchery, day-old chicks are such as hatchery flooring and joint sealants.
then transferred in their millions, to multiple points of
delivery in the poultry chain. Paul McDonnell, managing director at Microban Europe,
concludes: “Pas Reform has achieved remarkable growth
“The constant flow of eggs and chicks in hatcheries can, with its innovative incubation technologies and we are
without proper hygiene practices, increase the potential for pleased that our antibacterial technology is now part of this
cross contamination and bacteria transfer during success.
transportation. Improving the hygiene throughout this Nutriza AgroIndustrial de Alimentos S/A has chosen Pas
process is an absolute priority” explains Mr de Lange. “Certainly, this would appear to be a market sector where Reform’s SmartPro™ incubation technologies for an
antibacterial protection brings a genuine and very high expansion programme that will boost the poultry
Optimising the hatchery’s hygiene status is fundamental to degree of benefit. We are looking forward to working with integration’s production capacity to 100 million hatching
good incubation. Bacteria can double in number every 20 Pas Reform, to further extend its use of our technology.” eggs or 1.6 million day old chicks a week.
minutes, so that within just seven hours, every bacterium
can multiply into more than a million organisms. While Pas Reform: working Nutriza’s CEO and managing director Mr. Tomazini says the
disinfection is effective in the short term, it does not prevent with Microban® decision to invest in Pas Reform’s SmartPro™ single-stage
the re-growth of micro-organisms once the surface dries and antibacterial technology incubation technologies was based primarily on quality and
the disinfectant has evaporated. the Company’s very clear commitment to the Brazilian
market, through Pas Reform do Brasil. “Expanding the
By incorporating Microban technology into hatchery Nutriza hatchery is central to our strategy, to bolster
consumables such as setter trays and hatcher baskets, Pas hatchery operations at the core of our poultry integration,”
Reform has created a unique and highly effective means of he says. “When we looked at how best to reliably deliver
combating cross-contamination in modern hatcheries. greater numbers of uniform, robust day old chicks
Contact with the Microban treated polymer fatally disrupts alongside modern requirements for hygiene and bio-
the biological function of bacteria, to provide continuous security, we found Pas Reform’s SmartPro™ incubation
protection between wash cycles. technologies to be the most comprehensive and viable
investment for Nutriza’s future needs”.
www.pasreform.com/youtube/pasreformbv
The official home of Pas
Reform on YouTube.
Check in for regular updates
and new content from around
the world.
7

8. New Anthoney’s
Farms adopt
SmartPro™ single-
stage incubation
‘On Monday
New Anthoney’s Farms (pvt) Ltd has contracted
Pas Reform to supply a SmartPro™ single-stage
incubation system for its new hatchery in
Attanagalla, Sri Lanka.
The company, one of the country’s foremost poultry
they are …’
producers, will install SmartPro™ 77 incubators, with
a full climate control system and automated
Candling and Transfer to complete the commission.
As an independently developed producer, committed
to quality, New Anthoney’s Farms is in a unique
position, with the new single-stage hatchery joining
associated broiler houses, breeder houses and a feed
mill (in Indolamulla and Thiththapaththara) and
processing (in Hanwella) up to international
standards, to complete the integration. By Martin ‘Tiny’ Barten, senior hatchery specialist, Pas presentations and enjoying lively discussion.
Reform Hatchery Technologies In the evenings, I joined the hatchery manager and his team
Mr. K.A. Emil Stanley, the company’s chairman and and together, we reviewed all the hatchery data.
managing director, said “New Anthoney Farms During a recent trip to the tropics, I had the chance When we looked at the climate histories for the hatches
selected Pas Reform’s SmartPro™ technologies to unexpectedly to visit a hatchery that was due to host a Pas pulled earlier that week, a pattern started to emerge. For
support our vision and commitment to providing the Reform Academy Seminar. each cycle, relative humidity immediately after transfer was
best quality, hygienic chicken products to health very high, gradually decreasing to set point then rising again
conscious consumers in Sri Lanka.” My unplanned visit was well received, giving the hatchery sharply with the emergence of the chicks.
manager the chance to talk to me about chick quality, which
was not, he said, entirely satisfactory. Culled chicks and first When asked if the hatcher baskets were always 100% dry at
week mortality were slightly high by their standards. transfer, there was a lengthy discussion before agreeing on
Four hatch days each week meant that I could witness chick their reply: “On Monday they are ……”. I concluded that the
take-off during my visit. The newly hatched chicks presented baskets were not, therefore, completely dry on the other
with full bellies - and too many unclosed navels. Other signs hatch days.
confirmed that 502-504 hours of incubation were not
enough: the chicks were being pulled too early. At the end of When it was also confirmed that chick quality was indeed
my short visit, we agreed that relative humidity set points usually much better on a Thursday, the solution was clear.
would be reduced from 53 to 50%, with incubation starting Evaporating water from wet baskets was reducing the
4 – 6 hours earlier. temperature and increasing humidity in the hatcher,
resulting in chicks with thick bellies and poor navels.
A month later, as the hatchery welcomed delegates from all We agreed that an extra set of hatcher baskets would
over the region to the Academy seminar, our host’s General quickly pay for themselves. And to maintain good chick
Manager asked if I would join him and his team in the quality in the future, a golden rule would be applied:
evenings. It seemed that while there had been some transfers would always be made in dry baskets!
improvements in chick quality since my previous visit, results
Martin ‘Tiny’ Barten, senior were still not quite as they should be.
hatchery specialist, Pas Reform During the day, we were fully occupied with the Seminar
Hatchery Technologies programme, taking part in practical sessions, attending
Pas Reform launches original, high-quality incubator The web shop can be accessed
web shop spare parts. Every part is fully by clicking on the web shop tab
illustrated, with a powerful on www.pasreform.com. Here
Pas Reform is launching a new zoom function, to enable the you can browse and request for
web shop, as a global service checking of parts in close detail a quotation online in just a few
for the ordering of genuine if necessary, before placing an easy clicks. Searching for spare
Pas Reform spare parts anytime, order. parts is intuitive, by application
from anywhere in the world. area, keyword or article number.
The new web shop provides All requests are acknowledged
Pas Reform’s customers with a directly to the registered email
comprehensive, online platform address.
for ordering a wide range of
8

9. Turkey’s Erpiliç supersizes
with SmartPro™ Smart hatchery
boosts Belpticeprom
Turkey’s expanding Erpiliç has awarded its fourth, single-
stage hatchery development contract to Pas Reform, for the
“Pas Reform delivered on every level, not only with a complete,
highly advanced single-stage solution on SmartPro™, but also
growth in Belarus
company’s advanced, SmartPro™ hatchery technologies. by consolidating their role with a full range of hatchery
automation systems and climate control equipment - and the
The new hatchery in Mudurnu - Bolu, Turkey, has been project management capabilities to fully support the
awarded as a virtually turnkey project and will be boosting development of the hatchery.”
production capacity by 61 million day old chicks per year.
The contract comprises 36 SmartSetPro™ 115 setters, each Erpiliç was founded in 1969 by the Ericek family, beginning
with a capacity of 115,200 eggs and 36 SmartHatchPro™ production with just 200 chicks. Now with headquarters in
hatchers. Pas Reform’s project team has designed the entire Bolu, Turkey’s broiler capital, Erpiliç’s annual capacity is 80
hatchery layout and will remain onsite to deliver training for million hatching eggs per year, with integrated operations
Erpiliç hatchery personnel, while refining and programming that include breeding, incubation, slaughterhouse, processing,
the hatchery’s systems. parent stock houses and feed factories. Operations are divided Forward-looking parent stock hatchery Belpticeprom has
for the separate production of delicatessen and processed cemented an important Agreement with Aviagen, to
The decision to work with Pas Reform came, says Project products. become the sole distributor of Ross parent stock for the
Director Mustafa Ericek, after careful and rigorous Belarusian domestic market.
comparisons of hatchery equipment manufacturers. With a string of ISO accreditations, including for Halal
production, Erpiliç is fully HACCP Food Safety Certified and The Agreement came just months after Belpticeprom’s
places great importance on the maintenance of the strictest investment in a new state-of-the-art hatchery, designed and
hygiene standards, in accordance with Islamic rules, at all its equipped by Pas Reform. The newnew ‘Smart™ Hatchery’
and equipped by Pas Reform. The ‘Smart™ Hatchery’ was
facilities. planned withwith input from Aviagen’s European team, to
was planned input from Aviagen’s European team, to
include SmartSet™ setters, SmartHatch™ hatchers, Pas
Erpiliç’s decision has, says Sake Yalcin, president of Refarm Reform’s Automated Hatching System and SmartCenter™
A.S., Pas Reform’s representative in Turkey, put the company hatchery management, for the production of up to 4 million
firmly on the map as the number three poultry producer in hatching eggs per annum.
the country.
The installation also includes Hatchery Automation and
“Erpiliç’s exacting and progressive approach sets extremely Climate Control Systems from Pas Reform, with full onsite
high standards both in Turkey and in those countries they training and hatchery management training provided by the
export to. This project is a very good example of future- Pas Reform Academy. LastLast year, Belpticeprom further
the Pas Reform Academy. year, Belpticeprom further
focused design – with the emphasis on results for an extended the hatchery complex to increase production up
“We wanted a fully integrated approach to the development ambitious and expanding company.” to 6 million hatching eggs a year.
of our new hatchery project”, he says, “our preference was to
work with a single industry partner.”
With all the ease of ordering Features of the detail in the images from PCs, Macs and mobile Visit Pas Reform’s web shop at
online from a fully illustrated •
Saves previous orders auto­ browsers, to smartphones, www.pasreform.com
catalogue, Pas Reform’s new Pas Reform’s new web shop matically for ease of reference netbooks and tablets.
web shop will help to maintain offers many useful features: and speed of repeat ordering
maximum uptime in the •
Open 24/7, 365 days a year – •
Guaranteed reliability from Pas Reform’s webshop has been
hatchery. Every spare part to order parts anytime, any genuine parts avoids the risk created using responsive design,
supplied carries Pas Reform’s place of costly downtime from to ensure that all page features
guarantee of quality assurance. • Easy, intuitive navigation using uncertified parts. and functionality can be seen
• Every item illustrated and used no matter how large
•
Spare parts are easily verified Customers are visiting (or small) the display.
with a powerful zoom tool www.pasreform.com from
that allows a close inspection an increasing variety of devices,
9

10. Balance for
perfection
Pindos Cooperative
targets growth
with Pas Reform in
Greece
By Martin ‘Tiny’ Barten, senior hatchery specialist, again, we found normal values in all sections of the
Pas Reform Hatchery Technologies machine, which would definitely improve chick quality and
help to reduce the hatch window.
Stuck at Mumbai Airport because of a volcanic ash cloud,
I found myself thinking about how, during my visits to so Similar situations have occurred in other hatcheries,
many different hatcheries, certain aspects of incubation irrespective of incubator brand, in both the setters and the
remain a recurring point of discussion. One such point is the hatchers. In a hatcher, when baskets are stacked higher on
impact of under-loading setters and hatchers, which can one side, it is easier for the air to circulate on the side with
cause problems if the less than full machine is not loaded “in fewer or no baskets, where resistance is much lower. In this
balance”. scenario, air passes less effectively through the baskets with “Pindos” Ioannina Agricultural Poultry Farming
the heat producing embryos, resulting in an overheated Cooperative, the largest poultry sector cooperative in
I recalled visiting a customer’s hatchery, where the hatchery micro-climate. Careful observation during chick take-off will Greece, has awarded the development of a new
manager took me to the setter room, explaining as we went reveal reduced chick quality, or in the worst case, baskets hatchery complex to Pas Reform.
that in some machines, although egg shell temperatures in with a higher incidence of unhatched eggs. In conjunction with Pindos’ existing hatchery –
one section were good, the temperatures in another section commis­ ioned with Pas Reform in 1994 – the new
s
of the same machine were too high. We entered a setter For optimal results, machines should always be loaded facility doubles production to 1 million day old broiler
containing 17 day old embryos and immediately I noticed according to the manufacturer’s instructions. When chicks per week.
one completely empty section, although all the other machines are fully loaded, there is little room for mistakes.
sections fully loaded, each with four trolleys. On measuring But when machines are loaded at less than full capacity, it is As President of Pindos Cooperative, Mr Michael Kasses
egg shell temperature in the section opposite the empty important to consider the flow of air - which in the daily represents the interests of 560 member poultry
one, I found an average of 102 ºF, with more variation than practice of the hatchery means loading both setters and producers, in a vertically integrated organization that
normal. Temperatures in the other loaded sections were hatchers in a balanced pattern, to give each embryo an equal currently delivers 25 million broilers each year. He says,
fine. opportunity to thrive. “With 5,000 retail outlets to serve currently, demand
for poultry and poultry products is growing here in
I explained that the imbalance in the way the machine had Greece. The Cooperative has chosen Pas Reform for its
been loaded was having a negative effect on air flow. To innovation, reliability and cost-efficiency, as we focus on
restore balance and optimize air flow, we moved two meeting home demand while at the same time
trolleys towards the ventilator-side of the opposite section. expanding our export operations to the Balkans,
Several hours later, when we measured shell temperature Europe and Asia.”
Embryonic development of the chicken
www.pasreform.com
New poster charts Each image includes 'daily
embryonic development of notes', to describe key changes.
Pas Reform Hatchery Phase 1 - Differentiation
Knee
Embryo First signs of Head Eye pigmentation Eye pigmentation In the freshly laid egg, the
Technologies blood ring
Umbilical cord
Eye embryo consists of a sheet of
the chick To receive your free copy, please
Heart cells segregated into groups
Pas Reform is an international Sub-embryonic Sub-embryonic Leg that will eventually form
company, which has specialized fluid fluid specific tissues and organs.
in the development of Differentiation of embryonic
email info@pasreform.com innovative hatchery techno-
logies for the poultry sector
since 1919.
Blood ring
(Area vasculosa)
Area vasculosa Albumen proteins
cells begins in the oviduct,
continuing during incubation
at the optimum temperature
Pas Reform’s new poster
The company has earned its of 37.8 ºC (100 ºF).
position as one of the world’s Extra-embryonic tissues,
leading hatchery equipment e.g. yolk-sac membrane
manufacturers, through Day 1 [0-24 hours] Day 2 [25-48 hours] Day 3 [49-72 hours] Day 4 [73-96 hours] Day 5 Day 6 Day 7 and chorioallantois, grow
illustrates each of the 21 days of decades of research into the
biological and physiological Phase 1 - Differentiation Phase 1 - Differentiation Phase 1 - Differentiation Phase 1 - Differentiation Phase 1 - Differentiation Phase 1 - Differentiation Phase 2 - Growth
to form the different fluid
compartments. The blood
aspects of embryo develop- • A primitive streak and head- • Head and heart structures are • Blood ring (Area vasculosa) • Embryo turned to its left side • Elbows and knees develop • Beak becomes visible • Egg tooth and comb appear vessel rich yolk-sac membrane
chick development during
ment, combined with a fold are visible in the embryo formed • Heart beats • Wing and leg buds develop • Area vasculosa covers 50% of • Autonomic movement begins • Digits and toes are visible supplies nutrients to the
thorough understanding of • Sub-embryonic fluid forms • First signs of blood ring • Head is turned to right • Eye pigmentation: distinct yolk sac • Albumen proteins are concentrated • Legs move embryo. The chorioallantoic
all aspects of the poultry a concentric ring around the • Sub-embryonic fluid formation is in the sharp end of the egg membrane is involved in the
production chain – and a embryo clearly visible in the yolk exchange of gases (O2 and CO2)
incubation. Large, clear, colour dedicated focus on the future. through the shell and forms
the allantoic cavity, where
metabolic waste products are
images help to observe the key
collected.
Umbilical cord Phase 2 – Growth
phases of embryonic
Amnion Ear Eyelids Ear Half-way through incubation,
bodily organs have reached
Digits and toes 95% of their final form and
need only to increase in size
development, a day at a time.
Wing and mature in functionality.
Egg tooth Feather Growth therefore occurs in
primordia Yolk sac the second half of incubation
SmartPro™: optimising
embryonic development as the functional maturation
Thigh of tissues and physiological
control systems and continues
10
until the bird is ready to
Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14 hatch. During this time, extra-
embryonic fluids are absorbed
by the embryo.
Phase 2 - Growth Phase 2 - Growth Phase 2 - Growth Phase 2 - Growth Phase 2 - Growth Phase 2 - Growth Phase 2 - Growth
• Three rows of feather • Chorioallantois covers 80% of • Rhythmic contractions of the • Scales on legs can be recognized • Eyes open • Head in yolk sac • Embryo starts turning towards
primordia are visible embryo and yolk sac amniotic muscles rock the • First feathers • Chorioallantois complete and • Metabolic heat production and air cell Phase 3 – Maturation
• Calcification of bones is • Mouth opening appears embryo in the amniotic fluid • Volume of amniotic cavity closed oxygen consumption increase The embryo has reached its
initiated • Feather follicles are visible maximum • Albumen proteins transported exponentially final size, but the physiological
• Upper and lower beak • Toes are now completely in yolk sac • Periods of embryonic activity control systems are yet to