M+LEARNING Class in Microsoft Excel with INSEEC Business school students in Paris. (MSc, MBA) by Hermann Djoumessi.
Mobile Learning via Facebook Group API.
#Intelligent Blogging #Facebook Group API #Facebook #Social Media Revolution #CM
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M+LEARNING : #EXCEL #TOSA International
1.
[TOP
TIPS
SOCIAL
MEDIA
Community
Management2016]
[Digital
Inception
III.
by
Hermann
Djoumessi,
MA]
-‐
EXCEL
#2016
TOSA
INTERNATIONAL
TRAINING
-‐
ONLINE
TRAINING
VIA
FACEBOOK
GROUPS
API
-‐
M+
LEARNING
–
(Mobile
learning)
INSEEC
BUSINESS
SCHOOL
–
(Paris)
2016
MSc
–
MBA
–
Luxury
GUIDELINES
–
SOCIAL
MEDIA
RULEBOOK
–
GUIDELINES
–
SOCIAL
MEDIA
RULEBOOK
–
2.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
2
CONTENT*
Introduction ………………………………………. 3
I. M+LEARNING …………………………..6
II. GUIDELINES ………………….. 10
III. GRAPHICS ……………………….. ……13
IV. PHOTO …………………………………. 15
V. RESOURCES ………………………… ..17
3.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
3
Introduction
Published on July 2011, by the Harvard Business Review the post
was asking the simple question: “What’s your social media
strategy?’ The piece carries on, offering 4 fundamentals Social
Media Strategy for a brand:
1: The “predictive practitioner.”
> This approach confines usage to a specific area, such as
customer service. It works well for businesses seeking to avoid
uncertainty and to deliver results that can be measured with
established tools.
> To increase Clorox’s virtual R&D capabilities, the social media
team created Clorox Connects—a website that enables
brainstorming with customers and suppliers. A typical query
posted there: “We’re working on X product idea. What features
would you like to see included?” To encourage participation,
Clorox uses incentives borrowed from gaming. For example,
people who post answers or add rating comments are awarded
points.
4.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
4
2: The “creative experimenter.”
Companies taking this approach embrace uncertainty, using
small-scale tests to find ways to improve discrete functions and
practices. They aim to learn by listening to customers and
employees on platforms such as Twitter and Facebook.
Sometimes they use proprietary technologies to conduct internal
tests.
3: The “social media champion.”
> This involves large initiatives designed for predictable results. It
may depend on close collaboration across multiple functions and
levels and include external parties.
> Consider Ford’s 2009 Fiesta Movement campaign, used to
prepare for the car’s reintroduction in the U.S. It required joint
efforts among marketing, communications, and the C-suite. Ford
decided to lend 100 Fiestas for six months to recipients who
would use social media to discuss their experiences with the cars
in an authentic, direct way.
5.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
5
It held an online contest to select candidates, carefully choosing
drivers with large social media followings.
4: The “social media transformer.”
> This approach enables large-scale interactions that extend to
external stakeholders, allowing companies to use the unexpected
to improve the way they do business.
> In 2010, Cisco launched Integrated Workforce Experience
(IWE), a social business platform designed to facilitate internal
and external collaboration and decentralize decision-making. It
functions much like a Facebook “wall”:
A real-time news feed provides updates on employees’ status and
activities as well as information about relevant communities,
business projects, and customer and partner interactions.
> One manager likens it to Amazon. “It makes recommendations
based on what you are doing, the role you are in, and the choices
of other people like you.
6.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
6
We are taking that to the enterprise level and basically allowing
appropriate information to find you,” he says.
The Social Media room at
BORDERLINE CREATIVES manages
data’s from more than 10 groups
dedicated to Social Media.
It is the largest experiment of its kind.
Groups are made of 200 to 300 Social
Media and Excel professionals ranging
from LinkedIn Addicts, to Twitter Addicts, to E+Reputation
Addicts, to Facebook Mention Addicts, and of course, here the
#Excel / Dataviz Addicts group, you can find here:
https://www.facebook.com/groups/exceladicts/
The sole @Borderlinetv, Twitter profile has more than 14 000
profiles, all involved in the Social Media & #Excel landscape from
all over the Globe! Literally! From the group we have compiled
this document as a USER GUIDE for all #Excel Addicts.
Hermann Djoumessi, MA. Social Media Consultant – Hootsuite
Certified.
7.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
7
EXCEL DATAVIZ ADDICTS GROUP > #HASHTAG SEARCH
GUIDELINES:
> Use the following #Hashtags inside the Facebook group search
window; “Excel Dataviz Addicts”:
+ “#EXCEL #TOSA” > Students find the content linked
directly to the Excel Tosa online tutorials on #YouTube, or
PDF Files; All tutorials are numbered, sorted and classified
in Seasons & Episodes.
+ “#TIPS “ “#Tricks” or “#ASTUCES” > Students learn Excel
shortcuts via bite sized ‘on-the-fly’ nuggets of information, in
the shape of videos, short text, infographics, etc...
+ “#EXERCISE” > Exercises on PDF Files, from Harvard
University, Duke Business school (USA), PURDUE
University, etc…
+ “#VIDEOS” > Give you access to all the VIDEOS files,
including those shot with the students.
+”#STAGES” “#INTERNSHIP” > Gives access to the
numerous ‘stage’ and ‘internship’ on offer in and around
Paris, London, etc..
#Innovative Business #Start-Ups
8.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
8
9.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
9
> Masters MSc, MBA @ INSEEC Business School (Paris)
> VI. M+LEARNING:
“EXCEL/DATAVIZ ADDICTS”
GROUP on FACEBOOK
-- THE TOSA CERTIFICATION EXAM VALIDATES
MICROSOFT OFFICE SKILLS
> The leading certification exam on desktop applications relying
on an innovative technology
> There are certification exams on each of the following software
applications: Excel, Word, PowerPoint and Outlook.
> The certification exam delivers a score on a 1 to 1000 scale.
10.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
10
+> On April 20th, 2015, the French National Committee
on Professional Certification (CNCP) has officially
registered the TOSA® certification in the National Registry
of Professional Certifications (RNCP). This recognition
enables that TOSA training is now eligible for public funds.
Individuals who want to improve their CV.
> Companies wishing to train their staff and value their
skills.
> Professional training center who want to optimize
their training.
> Schools and universities to develop employability of their
students.
++ EXAM DETAILS.
* 35 questions.
* Maximum duration: 60 minutes.
* Taken on line through our remote proctoring solution
(coming soon)
• Diploma sent within 5 business days
++ ADAPTIVE TESTING
• An adaptive algorithm selects questions difficulty
according to candidate answers
• MCQs focused on useful functionalities
11.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
11
• Exercises involving in application testing
Operational
Between
550 and 725
points
The candidate can perform
advanced tasks with this
application, but a more in-depth
knowledge of it would improve his
productivity.
Advanced
Between
725 and 875
points
The candidate possesses thorough
knowledge of this application and
uses it very productively.
+ GENERAL OBJECTIVES:
Deliver the Excel TOSA Certification to MSc, MBA students from
the INSEEC Business School in Paris, via the Facebook Group
API.
+ LEARNING OBJECTIVES:
At the end of the program, the student has mastered Microsoft
Excel fundamentals via the Facebook group API. As seen earlier,
we aim for ‘Operational’ or ‘Advanced level’.
+ OPERATIONAL OBJECTIVES:
- Creating & animating the ‘Excel Dataviz Addicts’ group on
#Facebook with 200 members – 58% students – 42% Excel
professionals from all over the globe.
12.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
12
- Our search have displayed 40 000 profiles with #Excel
as an interest on Facebook. Half of them were in India &
the US !
- Creating with the students, audiovisual material to
facilitate the course understanding.
- The trainer implements learning objectives via the
student’s smartphones.
LANGUAGES: English.
#M+Learning >
Provided by the ‘isograd.com’ website. The student can assess
his level and train online for the #TOSA Exam.
13.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
13
- Serious Game / Business Games >
Search documents, files, videos, using dedicated #Hashtag.
14.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
14
+
Closed
/
Open
groups
+
Courses
+
Projects
+
Ideas
swapping
+
Alumni
s
+
Open
communities
+
Promotion
&
Branding
+
OFFICE
Products
+
Self-‐promotion
+
Influencers
The differences between a Facebook page & a
Facebook Group.
15.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
15
> USE THE FACEBOOK
GROUP TO COMMUNICATE:
#PRE-COURSE:
- Assess numbers of student attending the course:
‘Bums on seats’
+ Introduce the course (Via various Documents, ..)
- Students gets to ask questions…
#LIVE-COURSE:
+ Post & comments on the group’s wall
- Ideas & files are being shared throughout the course
#BETWEEN COURSES:
+ Post reflections, documents, videos
- Facilitate debates, discussions, Business games,
Quizz, etc..
+ Messages, Homework, Job listing
16.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
16
Enter “#Excel #TOSA into
the search window and
study the numbered files.
& tutorials., organised In
“Episodes” and “Seasons”
.
“#VIDEOS”: < For the VIDEOS
and tutorials. >
“#TIPS”: < #Excel Shortcuts >
17.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
17
18.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
18
> FIND ADDITIONAL RESOURCES BY CLICKING ON THE LINKS
BELOW:
> Additional resources:
Writing & Intelligent Blogging (Social Media) by Hermann
Djoumessi; HD >
Hermann Djoumessi, MA - Social Media Consultant certified Hootsuite
- CNIL - Twitter: @Borderlinetv
Profile LinkedIn > https://fr.linkedin.com/in/hermanncm
Slideshare >
http://www.slideshare.net/HermannDjoumessi/presentations
++ More references from professional Groups created &
managed by H. Djoumessi >
• E+Reputation Addicts >
https://www.facebook.com/groups/ereputationadicts/
• Twitter Addicts >
https://www.facebook.com/groups/twitteradicts/
• LinkedIn Addicts >
• https://www.facebook.com/groups/linkedinaddicts/
E+Commerce (#Fr.) >
https://www.facebook.com/groups/ecommerce.fr/
FACEBOOK MENTIONS ADDICTS >
https://www.facebook.com/groups/LivestreamAddicts/
19.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
19
20.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
20
Hermann Djoumessi, MA – Social Media
Consultant
Hootsuite Certified – Correspondant #CNIL
+ Master2 Audiovisual Production, London Metropolitan
University. (London. UK)
+ Master1 IHECS (Applied Communication) – Brussels
(Belgium)
Excel coach & lecturer @ INSEEC Business School MSc &
MBA (Paris)
#EXCEL
TOSA
International
Certificate.
T:
+33
075
88
293
44
-‐
borderlinetv2013@gmail.com
éligible
au
CPF:
www.isograd.fr
l'Inventaire
de
la
CNCP:
www.cncp.gouv.fr
21.
#M+LEARNING
–
Excel
#TOSA
White
Paper.#2016
[Hermann
Djoumessi,
MA
–
Hootsuite
certified
consultant
]
21
Borderline Creatives
> Borderline Creatives Bureau is a unique Social Media
platform, covering #Facebook, Facebook Ads, #LinkedIn,
LinkedIn Ads, #Twitter & Twitter Ads.
> Allow our Bilingual team to take control over your Social
Media Strategy.
> Let us handle your #EXCEL TOSA certification program!!
CONTACT US! > borderlinetv2013@gmail.com
https://www.facebook.com/groups/ereputationadicts/