1. The document provides an overview of a Yelp town hall meeting aimed at helping local business owners understand online reviews and how to use Yelp's free tools.
2. Key topics included gaining insights into best practices for managing online reviews, learning how to use tools on biz.yelp.com, and connecting with other businesses and the local Yelp community.
3. The document seeks to address common misconceptions about online reviews and explains how Yelp aims to be a community of reviewers rather than just a bulletin board for reviews.
2. A Few Things to Note Before We Begin
www.yelp.com/contact
@YelpMiami
@DarnellJustin
#yelptownhall
3. What’s The Goal Tonight?
1. To gain insight into best practices for navigating the world of online
reviews.
2. Learn how to use the free tools on biz.yelp.com to help your
business.
3. Connect with other business owners and members of the local Yelp
community.
4. Why Yelp Exists
To connect people with
great local businesses
6. Mobile
• Yelp mobile app is used on of 7.2 • Every second, a consumer generated
million unique mobile devices (Q2 2012.) directions to or called a business from a
• Approximately 40% of all searches on Yelp app.
Yelp come from our mobile apps. •A photo was uploaded at least every 30
seconds from the Yelp app.
$864
7. What Makes Yelp Different?
Yelp isn’t a bulletin board or
drive-by review site
Since Day 1, our focus has always
been on creating a community of
reviewers
8. Common Misconceptions About Online Reviews
1) Reviewers are all anonymous
1) Consumers are more likely to share negative
experiences
2) Most online reviews are fake or spam
11. 80% of Yelp Reviews are Three Stars or Higher
Distribution of All Reviews
Negative reviews play an important role too
• A variety of experiences is consistent with real life
• You can’t please 100% of your customers 100% of the time
12. Misconception #3
Page 12
“Yelp runs its
reviews through an
anti-fraud filter, with
impressive results;
every fake review the
Texan bought was
flagged by Yelp’s
algorithms, though
his fraudulent
reviews remain up on
the seven other
sites.”
13. Unlock Your Free Business Owner’s Account: biz.yelp.com
Log in here
Log in here
Claim your page
Claim your page
here
here
First mention of reviews here. This is what help Yelp connect people with GREAT businesses.
Because online review sites like Yelp are growing – and let’s be honest – the genie’s out of the bottle. If Yelp was to go away tomorrow, there’d be a dozen other sites trying to take our place. SO, I wanted to take this time today to cover 3 common misconceptions about online reviews and what Yelp in particular does to address them.
This is a user profile page on Yelp and in fact – this rich, built out profile is something you’ll see pretty commonly. Name Picture Elite Friends Compliments
So, we’ve covered the anonymity factor; now I want to talk about the misconception that Yelp is just a place to “bash businesses” Let’s refer to Ligaya’s profile again and check out her Rating Distribution graph which is found on every user profile. You’ll see it’s pretty balanced. And if you think about it: that makes sense. How many times do you go out to eat/week? Let’s say 5. Of those 5 experiences, 3 are probably OK to good. Maybe one is mind blowing and perhaps there’s one place that was so-so or not so good. It’s very rare that ALL 5 places were amazing or terrible.
And we see this trend reflected on Yelp overall. Of the millions of reviews on Yelp; 80% are positive or 3 star and above. This also looks pretty similar to Ligaya’s graph. That said, negative reviews play an important part, too.