1. HUG Boston
July 21st, 2011 #HUGS2011
Mark Roberge
VP of Sales, HubSpot
@markroberge

2. Companies who attend HUGS get
113% more leads.
160%
140% 135%
120%
Increase in Leads
100%
80%
60%
40%
22%
20%
0%
Did Not Attend Attended HUGS 2010
http://bit.ly/hugs2011 & http://bit.ly/ims2011

3. Discount Code: Q3HUG
Get 20% Off
IMS
+ HUGS
3 Days of
Marketing AWESOMENESS
September 14-16, 2011
Sheraton Boston
http://bit.ly/hugs2011 & http://bit.ly/ims2011

5. How Inbound Marketers Grow
OUTBOUND
MARKETING
TOFU
MOFU
• Direct Mail
• Cold Calls
• Trade Shows

6. How Inbound Marketers Grow
TOFU
ADOPTION
TOFU
MOFU
• Social Media
• SEO
• Blogging

7. How Inbound Marketers Grow
MOFU
ADOPTION
TOFU
MOFU
• Landing Pages
• Lead Nurturing
• Email Marketing
• Lead Intelligence

8. How Inbound Marketers Grow
ADVANCED MOFU
ADOPTION
TOFU
MOFU
• Advanced Landing Pages
• Advanced Lead Nurturing
Convert • Advanced Analytics
Leads
Faster and
at a Higher
Rate

9. Double Down on Customer Voice

10. Ideas.HubSpot.com

11. HubSpot Services and App Marketplace

12. HubSpot App Marketplace: Facebook Welcome App
 Generate more Facebook Fans
 Convert Fans into Leads and Customers
77,999 Views
28%
21,616 Likes
18%
3,795 Leads

13. HubSpot App Marketplace: Zerys’ Content Marketplace
 Blog articles, eBooks, etc. written by professionals
 $15 - $20 per blog article
 3,600 writers, 1,400 buyers, 34,000 titles purchased

14. HubSpot Hackathon
Get engineers to build your app idea!
Friday, September 16th at 5:30 PM
(Location TBD)

15. Discount Code: Q3HUG
Get 20% Off
IMS
+ HUGS
3 Days of
Marketing AWESOMENESS
September 14-16, 2011
Sheraton Boston
http://bit.ly/hugs2011 & http://bit.ly/ims2011

16. QUESTIONS
Mark Roberge
VP of Sales, HubSpot
@markroberge