Boston HubSpot User Group

•

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Business Actualités & Politique

HUG Boston
July 21st, 2011 #HUGS2011

Mark Roberge
VP of Sales, HubSpot
@markroberge

Companies who attend HUGS get
113% more leads.
160%

140% 135%

120%
Increase in Leads

100%

80%

60%

40%
22%
20%

0%
Did Not Attend Attended HUGS 2010

http://bit.ly/hugs2011 & http://bit.ly/ims2011

Discount Code: Q3HUG
Get 20% Off

IMS
+ HUGS
3 Days of
Marketing AWESOMENESS

September 14-16, 2011
Sheraton Boston
http://bit.ly/hugs2011 & http://bit.ly/ims2011

How Inbound Marketers Grow
OUTBOUND
MARKETING

TOFU

MOFU

• Direct Mail
• Cold Calls
• Trade Shows

How Inbound Marketers Grow
TOFU
ADOPTION

TOFU

MOFU

• Social Media
• SEO
• Blogging

How Inbound Marketers Grow
MOFU
ADOPTION

TOFU

MOFU

• Landing Pages
• Lead Nurturing
• Email Marketing
• Lead Intelligence

How Inbound Marketers Grow
ADVANCED MOFU
ADOPTION

TOFU

MOFU

• Advanced Landing Pages
• Advanced Lead Nurturing
Convert • Advanced Analytics
Leads
Faster and
at a Higher
Rate

Double Down on Customer Voice

Ideas.HubSpot.com

HubSpot Services and App Marketplace

HubSpot App Marketplace: Facebook Welcome App
 Generate more Facebook Fans
 Convert Fans into Leads and Customers

77,999 Views

28%

21,616 Likes

18%

3,795 Leads

HubSpot App Marketplace: Zerys’ Content Marketplace

 Blog articles, eBooks, etc. written by professionals

 $15 - $20 per blog article

 3,600 writers, 1,400 buyers, 34,000 titles purchased

HubSpot Hackathon

Get engineers to build your app idea!

Friday, September 16th at 5:30 PM
(Location TBD)

Discount Code: Q3HUG
Get 20% Off

IMS
+ HUGS
3 Days of
Marketing AWESOMENESS

September 14-16, 2011
Sheraton Boston
http://bit.ly/hugs2011 & http://bit.ly/ims2011

QUESTIONS

Mark Roberge
VP of Sales, HubSpot
@markroberge

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Your Go-To-Market is Killing Your Business, and You Don't Even Know It

Your Go-To-Market is Killing Your Business, and You Don't Even Know It

Your Go-To-Market is Killing Your Business, and You Don't Even Know It

The Hard Truth About Marketing

The Hard Truth About Marketing

The Hard Truth About Marketing

How HubSpot Builds its Engineering Culture (While Maintaining Speed)

How HubSpot Builds its Engineering Culture (While Maintaining Speed)

How HubSpot Builds its Engineering Culture (While Maintaining Speed)

The Tech Scene in Berlin is Booming

The Tech Scene in Berlin is Booming

The Tech Scene in Berlin is Booming

Aligning Vectors: What Elon Musk Taught Me About Growing A Business

Aligning Vectors: What Elon Musk Taught Me About Growing A Business

Aligning Vectors: What Elon Musk Taught Me About Growing A Business

15 Stats Every Marketing Leader Needs to Know

15 Stats Every Marketing Leader Needs to Know

15 Stats Every Marketing Leader Needs to Know

Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer

Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer

Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer

What's a Growth Stack? And why you should build one.

What's a Growth Stack? And why you should build one.

What's a Growth Stack? And why you should build one.

HubSpot Diversity Data 2016

HubSpot Diversity Data 2016

HubSpot Diversity Data 2016

Add the Women Back: Wikipedia Edit-a-Thon

Add the Women Back: Wikipedia Edit-a-Thon

Add the Women Back: Wikipedia Edit-a-Thon

What is Inbound Recruiting?

What is Inbound Recruiting?

What is Inbound Recruiting?

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Behind the Scenes: Launching HubSpot Tokyo

Behind the Scenes: Launching HubSpot Tokyo

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25 Discovery Call Questions

25 Discovery Call Questions

How to Earn the Attention of Today's Buyer

How to Earn the Attention of Today's Buyer

How to Earn the Attention of Today's Buyer

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Class 1: Email Marketing Certification course: Email Marketing and Your Business

Class 1: Email Marketing Certification course: Email Marketing and Your Business

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Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...

10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

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3 Proven Sales Email Templates Used by Successful Companies

3 Proven Sales Email Templates Used by Successful Companies

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Boston HubSpot User Group

1. HUG Boston July 21st, 2011 #HUGS2011 Mark Roberge VP of Sales, HubSpot @markroberge

2. Companies who attend HUGS get 113% more leads. 160% 140% 135% 120% Increase in Leads 100% 80% 60% 40% 22% 20% 0% Did Not Attend Attended HUGS 2010 http://bit.ly/hugs2011 & http://bit.ly/ims2011

3. Discount Code: Q3HUG Get 20% Off IMS + HUGS 3 Days of Marketing AWESOMENESS September 14-16, 2011 Sheraton Boston http://bit.ly/hugs2011 & http://bit.ly/ims2011

4.

5. How Inbound Marketers Grow OUTBOUND MARKETING TOFU MOFU • Direct Mail • Cold Calls • Trade Shows

6. How Inbound Marketers Grow TOFU ADOPTION TOFU MOFU • Social Media • SEO • Blogging

7. How Inbound Marketers Grow MOFU ADOPTION TOFU MOFU • Landing Pages • Lead Nurturing • Email Marketing • Lead Intelligence

8. How Inbound Marketers Grow ADVANCED MOFU ADOPTION TOFU MOFU • Advanced Landing Pages • Advanced Lead Nurturing Convert • Advanced Analytics Leads Faster and at a Higher Rate

9. Double Down on Customer Voice

10. Ideas.HubSpot.com

11. HubSpot Services and App Marketplace

12. HubSpot App Marketplace: Facebook Welcome App  Generate more Facebook Fans  Convert Fans into Leads and Customers 77,999 Views 28% 21,616 Likes 18% 3,795 Leads

13. HubSpot App Marketplace: Zerys’ Content Marketplace  Blog articles, eBooks, etc. written by professionals  $15 - $20 per blog article  3,600 writers, 1,400 buyers, 34,000 titles purchased

14. HubSpot Hackathon Get engineers to build your app idea! Friday, September 16th at 5:30 PM (Location TBD)

15. Discount Code: Q3HUG Get 20% Off IMS + HUGS 3 Days of Marketing AWESOMENESS September 14-16, 2011 Sheraton Boston http://bit.ly/hugs2011 & http://bit.ly/ims2011

16. QUESTIONS Mark Roberge VP of Sales, HubSpot @markroberge