The program is structured to prepare students for a successful career in marketing communications and Advertising Management.

1. PG Certificate in Advertising Management & Public Relations by MICA Through HughesNet Global Education The program is structured to prepare students for a successful career in marketing communications and Advertising Management.

2. PG Certificate in Advertising Management & Public Relations Students will gain a working knowledge of the advertising business, the role of advertising and its relationship to marketing, and how advertising plans are developed from initial concept to finished creative and media plan

3. Schedule & Duration Schedule - Thursdays & Fridays 7.30 am – 9.00 am Duration- The program would be of one year duration.

4. Important Dates Application Closure Date: 30th October 2010 List of Selected Candidates: 5th November 2010 Date of 1st Installment: 25th November 2010 Date for 1st Class: 2nd December 20

5. Program Fees

6. Installment Details

7. Course Details Introduction to Marketing Introduction to Marketing Research Introduction to Advertising Introduction to Consumer Behaviour Profiling of Target Audience Project Break Introduction to Marketing Communications Introduction to Retail and Retail Communications Introduction to Media (Conventional and New Media)

8. Objectives The course aims at skill as well as perspective building for Junior and Middle level executive in the field of Advertising Management. It seeks to deliver skills for managing advertising businesses by combining theoretical learning in the field of communications with the right blend of management education

9. Certification MICA will directly award the certificate of “Post Graduate Certificate in Advertising Management & Public Relations” to participants who complete the programme successfully. MICA will also offer Alumni status to its successful participants.

10. Thank you!