ICT Role in 21st Century Education & its Challenges.pptx
Golden Innovations
1. Reach For More
A Campaign Opportunity to
Diversify Funds and
Raise Awareness
2. Our Goal for Family Reach Foundation
Develop a campaign for the Family Reach
Foundation that will launch new positioning,
establish new partnerships, diversify funds and
raise awareness.
3. Objectives and Strategies
● Reach out to the National PTA and establish
a new partnership by January 2014
● Launch a new fundraising program in local
elementary schools by January 2014
4. The overall purpose of PTA is to make every child’s potential a reality
by engaging and empowering families and communities to advocate
for all children.
The National PTA
● Headquartered in Alexandria, Va.
● 25,000 PTA units across America, the U.S. Virgin
Islands, and Puerto Rico
7. ● Large social media audience
Why?
● Established meaningful partnerships and alliances
with numerous non-profits nationally
● Strong organizational values that will help create a
beneficial relationship between the PTA and Family
Reach
● Family Reach meets every criteria needed for
partnership
9. Insights
Market
1.Center for Education Reform
● 67,148 Public Elementary Schools nationally 1
● Approximately 2,905 located in surrounding areas
of partner hospitals
10. Insights
Audience
Why choose families and kids?
Motivation for Donation 1.
-Personal Connection
-Personal Recognition
-Happiness
-Support
-Public Benefit
1.Unite for Sight
11. Insights
Go4theGoal Foundation1
- West Valley Christian School in Litchfield Park, AZ
- $1,434 raised
The American Heart Association 2
- Jump Rope for Heart
- Relevant issue of interest to target audience
1 Go4theGoal
2 Event 360
13. 4 Hour Dance
Marathon for
Elementary
Schools
Rock for the Kids
This fundraiser is tailored to the Parsippany-Troy Hills School District in New Jersey, which includes 10
elementary schools.
14. Rock for the Kids
Students fundraise via
online donation page
-Drives traffic to website
-Makes donation measurement easy
3,446
Elementary
Students
Parsippany-Troy Hills School
District:
$25 Each
$86,150
Total
Funds
Raised
15. Rock for the Kids
Incentives for student
participation
● Tshirts
● Bracelets
16. Grand prize for Top Fundraising School in the
district
Note: This fundraiser can be used without PTA partnership and is tailored to one school district for the
purpose of this presentation.
Rock for the Kids
Family Reach
School
Carnival
17. Rock for the Kids: Tool Kit
Informational Packet
to be administered to
school officials.
Includes:
● Family Reach Fact Sheet
● Permission Slips for students
● Take Home Flyers for parent
volunteers
● Instructions for
fundraising/donating online
● Press Release for local media
outlets
● Letter for local
sponsorships/tangible donations
● Information about what FRF will
be supplying for event
20. Social Media
● Expansion of social media
platforms
● Create a Family Reach
Foundation blog
● Management
● Social media press kit
● Social media advertising
21. Measuring Results
● Web & social media analytics
● Social media monitoring
● Media coverage
● Donations
● Impact
22. BUDGET
Note: This fundraiser can be used without PTA partnership and is tailored to one school district for the
purpose of this presentation.
Paige
One of our strategies to establish new partnerships is to reach out to the national PTA. We would do this by 1. 2. ad 3.
Our second strategy to help diversify funds, launch new positioning, and raise awareness is to launch a new fundraising program…….we would do this by…..
Preston
Established in 1897, the National PTA is the older and largest child advocacy association in the Country.
Some of the national PTA’s partners include the United Way, Action for Healthy Kids, National Association of School Nurses
Preston
Preston
jackie
bullet 1--Over 31,000 likes on Facebook and nearly 10,000 followers on twitter --
bullet 2--Some of which include United Way, Action for Healthy Kids, National Association of School Nurses The national PTA strives to create meaningful partnerships and alliances to further family engagement, improve student success, and share relevant resources. They create mutually beneficial relationships with NPO’s that are strongly aligned with the National PTA’s mission and priorities.
bullet 3--They are dedicated to promoting children’s health, they deliver their promises
Bullet 4--with National PTA’s mission and priorities; the ability of the proposed relationship to be mutually beneficial and produce meaningful outcomes; and an evaluation that sufficient staff capacity and interest from PTA members exists to support the request
jackie
diagnosed with bone cancer in the summer of 2010
Howell rd elementary school
Feb 2011
Carnival/ dance fundraiser
400 students from throughout the district raised $8000
In addition to helping organize the fundraiser, the teachers have been donating money to the family throughout the year, and provided baskets, gift cards and dinners.
The PTA also sponsored the event. “The community has to get together to help out one of our own,”
Paige
Paige
For this dance marathon, students will be asked to raise atleast $20 via an online donation page, similar to the events pages on the Family Reach Website. Students will be raising money on behalf of each school participating. So on the website, donors can choose which elementary school they want to donate on behalf of.
In order to get as many kids and volunteers as possible to participate, incentives will be provided. Each participant and volunteer will get a free Rock for the Kids t-shirt to wear during the dance marathon as well as a green rubber bracelet with Family Reach Foundation and Rock for the Kids on it.
We also know that Family Reach has worked with MyPillow Pets in the past. So we would like to extend an invitation to them as well to be a part of the new fundraiser.
Paige
Whichever school raises the most funds will win a school carnival for one day of the school’s choosing. This carnival, on behalf of Family Reach, will include bounce houses, games, cotton candy, popcorn, sno-cones, and other food and refreshments.
Paige
**Similar to the 5k & Family Fun Run Information Packet provided on Family Reach’s website
paige
90 day kick off plan
October 21- Email to the National PTA asking for partnership
October 31- Follow up email to the National PTA
National PTA accepts request to partner
November 1- Use blog and social media to spread the word on the newly established partnership with the National PTA
November 1 - 15- Reach out to schools in local districts for participation
November 29- Send the National PTA Fundraising Packet to schools
November 30- Use blog and social media to announce fundraiser kick off in participating schools
December 1 - January 1- Fundraising month for schools
January- Dance month
Khylie
Khylie
media coverage, retention
Preston
Golden Innovations feels that our Reach for More campaign is ideal for Family Reach Foundation’s overall organizational goals. The possibilities are endless for Reach for More and Rock for the Kids, and there is no better way to raise funds and awareness for families who have children battling cancer through children themselves. And we would love if you let us help you reach for more.
