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Evaluation of Transfer Projects




                             FITT
(Fostering Interregional Exchange in ICT Technology Transfer)


                    www.FITT-for-Innovation.eu
The context



46% of resources are allocated to the conception, development
  and launch of products which will never reach the market or fail
  after the release.
                                                    Robert G. Cooper, 2000, Ivey Business Journal




             How to reduce the risk of spending time, money and
              efforts of the technology transfer officers on non-
              valuable projects?




2 | 26.03.2010                Evaluation of technology transfer projects
Need


 Need for a first assessment of the disclosed
  inventions on:
      technical & commercial potential
      the interest of the research organisation to




                                                                                 Credit: Microsoft Office
       allocate resources to the transfer.

 Necessity to be quick and simple.
  Usually followed by a more in-depth analysis later.

 Always performed internally whereas further investigation for
  protection/exploitation of the invention can be outsourced (patent attorney,
  marketing studies...)


3 | 26.03.2010                  Evaluation of technology transfer projects
Objectives


 In the context of public R&D, this first-level assessment has the following
  objectives:

     To provide a first view on the possibility of transferring the research results,
      making the best use of all kind of transfer
     With a “return on research” i.e. financial returns that will reinforce the
      research capacity
     Responsibility to ensure the dissemination of the research results in order to
      optimize their socio-economic impact (including employment creation) aside
      from a strictly financial, return-on-investment perspective
     Given the transversal nature of ICT, commitment to a broad perspective and
      to consider all possible fields of application in order to ensure the widest
      possible dissemination.


  4 | 26.03.2010                  Evaluation of technology transfer projects
Elements of the process



Methodology

Stakeholders

Outcome of the assessment




5 | 26.03.2010         Evaluation of technology transfer projects
Practices available in the toolbox


DETECTION of technology transfer opportunities




          AWARENESS             MONITORING OF
           CREATION               ACTIVITIES
                                                                          ‘Quick assessment
                                                                         tool for business
                                                                         ideas’
                      EVALUATION
                                                                          ‘Evaluation criteria’
                                                                          ‘Technology
                                                                         transfer follow-up
                                                                         committee’

6 | 26.03.2010              Evaluation of technology transfer projects
Quick assessment tool for business ideas:
                            ‘NABC’

 Easy method to quickly analyse and develop value propositions for projects
             N     Customer/Market Needs
             A     Compelling Approach
             B     Customer Benefits/cost
             C     Worldwide Competition

 Useful for researchers :
      Guides them to write down a compelling, pitchy Value Proposition showing their distinctive
       advantage
      Makes them aware that the greatest technology is not enough, but needs to be combined
       with great positioning and a great team

 Useful for technology transfer officers
      Good fit in organisations with large deal flow of ‘wild’ business ideas, emanating from people
       with few entrepreneurial skills
      Easy framework for dissemination/awareness creation
  7 | 26.03.2010                       Evaluation of technology transfer projects
Evaluation criteria


 Review of evaluation criteria used in research organisations for technology
  transfer
                                           Preincubation entry                  Incubation entry eval
                    Early-stage eval              eval
                                                                                                      n
                                                                                      tion   Incubatio
                                                                              a
   Research        Development   Proof-of-concept                    Pre-incub                            Market
                                                                                     Licensing


 Focus on Digiteo’s set of criteria for maturation projects & their condition of use




  8 | 26.03.2010                        Evaluation of technology transfer projects
Technology transfer follow-up committee (1)


 Focus on INRIA’s committee in charge of:
      Startup creation projects
      Industrial partnerships with transfer of assets (license or assignment)
      Industrial partnerships with transfer of competences (expertise)
      Participation to standardisation actions within a transfer action
      An open source diffusion of an important code base


 Composition:
3 internal persons (including representative from TTO)
3 senior private experts




                                                                                 Credit: Microsoft Office
 When: one meeting every two months


9 | 26.03.2010                     Evaluation of technology transfer projects
Technology transfer follow-up committee (2)


 Committee is advisory for the INRIA Transfer department. It gives
  recommendations on:
      go/no go (TT initialisation and follow-up)
      transfer strategy adoption
      asking for an opportunity/feasibility study
      means allocation for maturation if needed

 Process:
      Template description of the project built by the researcher, TT officer and Sectorial
       TT Associate
      Submission sent a few days before the meeting (no late submission)
      A collaborative tool allows the follow-up by all the staff concerned




 10 | 26.03.2010                       Evaluation of technology transfer projects
Pros & Cons



                             PROs                                                              CONs

     Early analysis allowing the adoption of                           Difficult to choose the experts, who must
        transfer strategy.                                                  be legitimate to “kill” the projects.
     Increased formalisation of the process,                           Risk of excessive formalisation of the
        leading to the diminution of oral tradition.                        process. Some flexibility should remain, to
                                                                            support great, “out of scope” projects.
     More visibility for the projects that go
        through the first-level assessment. Even if
        the result of the assessment is negative,
        the TT officers/ experts of the jury are
        aware of it, leading to possible
        developments in the future.




11 | 26.03.2010                              Evaluation of technology transfer projects
Suggested Readings


 Link to code book
Invention
inventor
Invention disclosure
Opportunity assessment
Proof of concept
Technology development maturation
Technology transfer
Valuation
Value proposition


 Link to relevant websites
 http://www.iphandbook.org/handbook/ch09/



12 | 26.03.2010                   Evaluation of technology transfer projects

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Process Evaluation Of Transfer Projects Ppt Final

  • 1. Evaluation of Transfer Projects FITT (Fostering Interregional Exchange in ICT Technology Transfer) www.FITT-for-Innovation.eu
  • 2. The context 46% of resources are allocated to the conception, development and launch of products which will never reach the market or fail after the release. Robert G. Cooper, 2000, Ivey Business Journal How to reduce the risk of spending time, money and efforts of the technology transfer officers on non- valuable projects? 2 | 26.03.2010 Evaluation of technology transfer projects
  • 3. Need  Need for a first assessment of the disclosed inventions on:  technical & commercial potential  the interest of the research organisation to Credit: Microsoft Office allocate resources to the transfer.  Necessity to be quick and simple. Usually followed by a more in-depth analysis later.  Always performed internally whereas further investigation for protection/exploitation of the invention can be outsourced (patent attorney, marketing studies...) 3 | 26.03.2010 Evaluation of technology transfer projects
  • 4. Objectives  In the context of public R&D, this first-level assessment has the following objectives:  To provide a first view on the possibility of transferring the research results, making the best use of all kind of transfer  With a “return on research” i.e. financial returns that will reinforce the research capacity  Responsibility to ensure the dissemination of the research results in order to optimize their socio-economic impact (including employment creation) aside from a strictly financial, return-on-investment perspective  Given the transversal nature of ICT, commitment to a broad perspective and to consider all possible fields of application in order to ensure the widest possible dissemination. 4 | 26.03.2010 Evaluation of technology transfer projects
  • 5. Elements of the process Methodology Stakeholders Outcome of the assessment 5 | 26.03.2010 Evaluation of technology transfer projects
  • 6. Practices available in the toolbox DETECTION of technology transfer opportunities AWARENESS MONITORING OF CREATION ACTIVITIES  ‘Quick assessment tool for business ideas’ EVALUATION  ‘Evaluation criteria’  ‘Technology transfer follow-up committee’ 6 | 26.03.2010 Evaluation of technology transfer projects
  • 7. Quick assessment tool for business ideas: ‘NABC’  Easy method to quickly analyse and develop value propositions for projects N Customer/Market Needs A Compelling Approach B Customer Benefits/cost C Worldwide Competition  Useful for researchers :  Guides them to write down a compelling, pitchy Value Proposition showing their distinctive advantage  Makes them aware that the greatest technology is not enough, but needs to be combined with great positioning and a great team  Useful for technology transfer officers  Good fit in organisations with large deal flow of ‘wild’ business ideas, emanating from people with few entrepreneurial skills  Easy framework for dissemination/awareness creation 7 | 26.03.2010 Evaluation of technology transfer projects
  • 8. Evaluation criteria  Review of evaluation criteria used in research organisations for technology transfer Preincubation entry Incubation entry eval Early-stage eval eval n tion Incubatio a Research Development Proof-of-concept Pre-incub Market Licensing  Focus on Digiteo’s set of criteria for maturation projects & their condition of use 8 | 26.03.2010 Evaluation of technology transfer projects
  • 9. Technology transfer follow-up committee (1)  Focus on INRIA’s committee in charge of:  Startup creation projects  Industrial partnerships with transfer of assets (license or assignment)  Industrial partnerships with transfer of competences (expertise)  Participation to standardisation actions within a transfer action  An open source diffusion of an important code base  Composition: 3 internal persons (including representative from TTO) 3 senior private experts Credit: Microsoft Office  When: one meeting every two months 9 | 26.03.2010 Evaluation of technology transfer projects
  • 10. Technology transfer follow-up committee (2)  Committee is advisory for the INRIA Transfer department. It gives recommendations on:  go/no go (TT initialisation and follow-up)  transfer strategy adoption  asking for an opportunity/feasibility study  means allocation for maturation if needed  Process:  Template description of the project built by the researcher, TT officer and Sectorial TT Associate  Submission sent a few days before the meeting (no late submission)  A collaborative tool allows the follow-up by all the staff concerned 10 | 26.03.2010 Evaluation of technology transfer projects
  • 11. Pros & Cons PROs CONs  Early analysis allowing the adoption of  Difficult to choose the experts, who must transfer strategy. be legitimate to “kill” the projects.  Increased formalisation of the process,  Risk of excessive formalisation of the leading to the diminution of oral tradition. process. Some flexibility should remain, to support great, “out of scope” projects.  More visibility for the projects that go through the first-level assessment. Even if the result of the assessment is negative, the TT officers/ experts of the jury are aware of it, leading to possible developments in the future. 11 | 26.03.2010 Evaluation of technology transfer projects
  • 12. Suggested Readings  Link to code book Invention inventor Invention disclosure Opportunity assessment Proof of concept Technology development maturation Technology transfer Valuation Value proposition  Link to relevant websites  http://www.iphandbook.org/handbook/ch09/ 12 | 26.03.2010 Evaluation of technology transfer projects