This document discusses priming and three experiments on priming. It notes that processing is enhanced for stimuli we've experienced before and a stimulus activates related concepts in the brain. The first experiment found that subliminally priming people with the word "rats" increased negative perceptions of a political candidate. The second experiment involved priming participants with numbers or sounds drawn/said in the air to see if they could identify the primes. The third section discusses ways priming can be used, such as through nods, images or objects.
9. 9
Behavioral & Perceptual Priming:
• Processing is enhanced when we’ve
experienced a stimulus before.
• A stimulus also activates numerous related
concepts in the brain.
Hagmann, et al. (2008)
10. 10
Behavioral & Perceptual Priming:
• Processing is enhanced when we’ve
experienced a stimulus before.
• A stimulus also activates numerous related
concepts in the brain.
Hagmann, et al. (2008)
13. “…a brand new
color television…”
13
What number did
I draw in the air?
“…bam, bam, bam…”
(how many “bams”?)
14. “…a brand new
color television…”
14
What number did
I draw in the air?
“…bam, bam, bam…”
(how many “bams”?)
15. Screen grab from 2000 RNC ad
(presented for less than 150 ms)
15
16. 16
The word “rats” was, “a visual
drumbeat designed to make you
look at the word bureaucrats.”
- Alex Castellanos, ad creator
http://news.bbc.co.uk
Weinberger & Westen (2008)
• Subliminal presentation of “RATS”
increased negative perceptions of a
fictional political candidate.
17. 17
Priming you can use:
• a simple nod of the head
• well-placed images and
objects
http://www.rankin.co.uk
18. 18
Priming you can use:
• a simple nod of the head
• well-placed images and
objects
http://www.rankin.co.uk