The Age of Distraction at VIACOM Identify

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The Age of Distraction at VIACOM Identify, presented by Stijn Poffé (Research Manager at InSites Consulting) on June 3, 2015.

Marketing

I am a true member of the digital
generation as I passed puberty with
my fingers attached to my first mobile
and my eyes locked on that msn
messenger screen. To me, it seems
like a long time ago, and yet it has not
been that long. But if you look at the
last decade, things have changed like
they never have before.
stijn@insites-consulting.com
@Stinus230
be.linkedin.com/in/stijnpoffe
Stijn Poffé
Research Manager
@STINUS230
Thanks for
having me!

From 12 to 8 seconds
Belgium // Source: Havas Media
71%
95%
2010 2014
13%
46%
2010 2014
2%
38%
2010 2014
@STINUS230

Technology changes, people adapt...
@STINUS230

1. Selfieconomy
2. Serendipity
3. Always ON
4. Multi Screening
@STINUS230

Online Survey
15-25 year olds
n= 3,485 in 13 countries
n= 244 in Belgium
Fieldwork Summer 2013
@STINUS230

#SELFIECONOMY?
What about the
93.000 / 930.000 / 9.300.000 selfies per day?
Source: Google
@STINUS230

Belgium 2013 // Source: Our mobile planet - Google
71%
thinks the mobile
phone is ideal to
pass waiting time
@STINUS230

Belgium 2013 // Source: Our mobile planet - Google
77%doesn’t leave the house
without his/her smartphone
@STINUS230

Wherever/whenever
96%
86%
77%
76%
75%
71%
70%
59%
57%
56%
48%
Home
On the go
In a store
Work
Cafe or Coffee shop
Restaurant
Public transport
At a social gathering
Airport
Doctor's office
School
Belgium 2013 // Source: Our mobile planet - Google
@STINUS230

It’s not about being
there all the time
@STINUS230

It’s about being everywhere
at the right time
@STINUS230

2nd
Screening?
That is so
2013, man!
@STINUS230

47%
28%
23%
22%
22%
17%
12%
Surf on websites related to what
I'm watching
Write on Facebook about what
I'm watching
Look or buy things related to
what I'm watching
Consult twitter
Send emails related to what I'm
watching
Comment online about ads, film
or program I'm watching
Tweet about the TV program or
movie
Multi Screening
Belgium // Source: Havas Media
@STINUS230

stijn@insites-consulting.com
@Stinus230
be.linkedin.com/in/stijnpoffe
Stijn Poffé
Research Manager
@STINUS230
Thanks for
having me!

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The Age of Distraction at VIACOM Identify

2. I am a true member of the digital generation as I passed puberty with my fingers attached to my first mobile and my eyes locked on that msn messenger screen. To me, it seems like a long time ago, and yet it has not been that long. But if you look at the last decade, things have changed like they never have before. stijn@insites-consulting.com @Stinus230 be.linkedin.com/in/stijnpoffe Stijn Poffé Research Manager @STINUS230 Thanks for having me!

4. From 12 to 8 seconds Belgium // Source: Havas Media 71% 95% 2010 2014 13% 46% 2010 2014 2% 38% 2010 2014 @STINUS230

5. Technology changes, people adapt... @STINUS230

6. This was 2005 @STINUS230

7. @STINUS230 This was 2013

8. 1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230

9. Online Survey 15-25 year olds n= 3,485 in 13 countries n= 244 in Belgium Fieldwork Summer 2013 @STINUS230

10. @STINUS230

11. @STINUS230

12. 1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230

13. #SELFIECONOMY? What about the 93.000 / 930.000 / 9.300.000 selfies per day? Source: Google @STINUS230

14. @STINUS230

15. @STINUS230

16. @STINUS230

17. @STINUS230

18. Belgium 2013 // Source: Our mobile planet - Google 71% thinks the mobile phone is ideal to pass waiting time @STINUS230

19. 1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230

20. Killing boring @STINUS230

21. @STINUS230

22. Belgium 2013 // Source: Our mobile planet - Google 77%doesn’t leave the house without his/her smartphone @STINUS230

23. @STINUS230

24. 1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230

25. Wherever/whenever 96% 86% 77% 76% 75% 71% 70% 59% 57% 56% 48% Home On the go In a store Work Cafe or Coffee shop Restaurant Public transport At a social gathering Airport Doctor's office School Belgium 2013 // Source: Our mobile planet - Google @STINUS230

26. Location Based Marketing @STINUS230

27. It’s not about being there all the time @STINUS230

28. It’s about being everywhere at the right time @STINUS230

29. @STINUS230

30. 2nd Screening? That is so 2013, man! @STINUS230

31. 1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230

32. 47% 28% 23% 22% 22% 17% 12% Surf on websites related to what I'm watching Write on Facebook about what I'm watching Look or buy things related to what I'm watching Consult twitter Send emails related to what I'm watching Comment online about ads, film or program I'm watching Tweet about the TV program or movie Multi Screening Belgium // Source: Havas Media @STINUS230

33. concentration

34. Distracted? Me? @STINUS230

35. Binge watching @STINUS230

36. @STINUS230

37. stijn@insites-consulting.com @Stinus230 be.linkedin.com/in/stijnpoffe Stijn Poffé Research Manager @STINUS230 Thanks for having me!