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The Age of Distraction at VIACOM Identify

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InSites on Stage
InSites on Stage

The Age of Distraction at VIACOM Identify, presented by Stijn Poffé (Research Manager at InSites Consulting) on June 3, 2015.

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I am a true member of the digital generation as I passed puberty with my fingers attached to my first mobile and my eyes locked on that msn messenger screen. To me, it seems like a long time ago, and yet it has not been that long. But if you look at the last decade, things have changed like they never have before. stijn@insites-consulting.com @Stinus230 be.linkedin.com/in/stijnpoffe Stijn Poffé Research Manager @STINUS230 Thanks for having me!
From 12 to 8 seconds Belgium // Source: Havas Media 71% 95% 2010 2014 13% 46% 2010 2014 2% 38% 2010 2014 @STINUS230
Technology changes, people adapt... @STINUS230
This was 2005 @STINUS230
@STINUS230 This was 2013
1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230
Online Survey 15-25 year olds n= 3,485 in 13 countries n= 244 in Belgium Fieldwork Summer 2013 @STINUS230
@STINUS230
@STINUS230
1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230
#SELFIECONOMY? What about the 93.000 / 930.000 / 9.300.000 selfies per day? Source: Google @STINUS230
@STINUS230
@STINUS230
@STINUS230
@STINUS230
Belgium 2013 // Source: Our mobile planet - Google 71% thinks the mobile phone is ideal to pass waiting time @STINUS230
1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230
Killing boring @STINUS230
@STINUS230
Belgium 2013 // Source: Our mobile planet - Google 77%doesn’t leave the house without his/her smartphone @STINUS230
@STINUS230
1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230
Wherever/whenever 96% 86% 77% 76% 75% 71% 70% 59% 57% 56% 48% Home On the go In a store Work Cafe or Coffee shop Restaurant Public transport At a social gathering Airport Doctor's office School Belgium 2013 // Source: Our mobile planet - Google @STINUS230
Location Based Marketing @STINUS230
It’s not about being there all the time @STINUS230
It’s about being everywhere at the right time @STINUS230
@STINUS230
2nd Screening? That is so 2013, man! @STINUS230
1. Selfieconomy 2. Serendipity 3. Always ON 4. Multi Screening @STINUS230
47% 28% 23% 22% 22% 17% 12% Surf on websites related to what I'm watching Write on Facebook about what I'm watching Look or buy things related to what I'm watching Consult twitter Send emails related to what I'm watching Comment online about ads, film or program I'm watching Tweet about the TV program or movie Multi Screening Belgium // Source: Havas Media @STINUS230
concentration
Distracted? Me? @STINUS230
Binge watching @STINUS230
@STINUS230
stijn@insites-consulting.com @Stinus230 be.linkedin.com/in/stijnpoffe Stijn Poffé Research Manager @STINUS230 Thanks for having me!

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