MOBILE PAYMENTS READY FOR TAKE OFF: Cash driven economy, a vast population unserved by formal financial services and high rates of mobile phone adoption; the ingredients are all there. Devise a strategic business model to seize a market that is primed for the taking CAPTURE THE BANKED & UNBANKED: Create a scalable solution that will enable the development of an all-encompassing mobile strategy from financial inclusion services to seamless mCommerce experiences PAYMENTS MOVE INTO THE CLOUD: With innovative cloud based solutions vying for attention against more established SMS/USSD and NFC technologies, find the tech. strategy that works across the board – from feature phones to smartphones EDUCATION, EDUCATION, EDUCATION: Getting the technology right is just one part of the equation. Build a robust marketing strategy around the tech. to dispel security concerns and ensure maximum uptake FROM COMPETITION TO COOPETITION: Grasp how collaboration is essential to overcome infrastructural barriers, including poor network coverage and a lack of standardization to create a scalable, interoperable and reliable platform that benefits the entire ecosystem MADE IN LATIN AMERICA! Banorte, Scotiabank, MasterCard, SAP & Mercado Pago reveal how to build products bespoke to diverse social, economic & political realities across the region that will ignite the potential of this lucrative but fragmented market

1. EXPERT SPEAKERS INCLUDE:
Mobile Payments THE RITZ-CARLTON COCONUT GROVE
MIAMI, FL, USA
 MOBILE PAYMENTS READY FOR TAKE OFF: Cash driven
economy, a vast population unserved by formal financial services and
high rates of mobile phone adoption; the ingredients are all there. Devise
a strategic business model to seize a market that is primed for the taking
 CAPTURE THE BANKED & UNBANKED: Create a scalable
solution that will enable the development of an all-encompassing mobile
strategy from financial inclusion services to seamless mCommerce
experiences
 PAYMENTS MOVE INTO THE CLOUD: With innovative cloud
based solutions vying for attention against more established SMS/USSD
and NFC technologies, find the tech. strategy that works across the board
– from feature phones to smartphones
 EDUCATION, EDUCATION, EDUCATION: Getting the
technology right is just one part of the equation. Build a robust marketing
strategy around the tech. to dispel security concerns and ensure
maximum uptake
 FROM COMPETITION TO COOPETITION: Grasp how
collaboration is essential to overcome infrastructural barriers, including
poor network coverage and a lack of standardization to create a scalable,
interoperable and reliable platform that benefits the entire ecosystem
 MADE IN LATIN AMERICA! Banorte, Scotiabank, MasterCard,
SAP & Mercado Pago reveal how to build products bespoke to diverse
social, economic & political realities across the region that will ignite the
potential of this lucrative but fragmented market
SAVE $200
WHEN YOU REGISTER BY
OCTOBER 10. UNIQUE
DISCOUNT CODE INSIDE
Scan me for the
latest speaker and
agenda updates
150+ Delegates
25+ Expert Speakers
16+ Business Focused Sessions
20+ Hours of Networking
Visit the website today for the latest updates on top speakers, sessions and the full conference program!
www.openmobilemedia.com/mobile-payments-latin-america/

DEC 2-3, 2014
Latin America
Summit
MOBILE MONEY FOR ALL: DELIVER CONVENIENT
& RELIABLE SOLUTIONS TO MAKE THE MIGRATION
TO MOBILE A REALITY

2. Welcome to the Mobile Payments
Latin America Summit 2014
Mobile Payments
Latin America
MOBILE MONEY FOR ALL: DELIVER CONVENIENT & RELIABLE
SOLUTIONS TO MAKE THE MIGRATION TO MOBILE A REALITY
The industry stands at an exciting tipping point. In the last year
alone, Latin America grew by 9%, coming in second among the
regions with the fastest growth from mobile revenue worldwide.
That coupled with rapidly rising smartphone penetration rates
and the introduction of new services and solutions enabled by
the adoption of mobile connectivity, Latin America is poised for
mobile payments success.
Supported by an evolution in regulation, and encouraged by
mobile money success stories around the globe, Latin American
mobile operators and new payments companies have launched
new products and services in recent years. According to the
MMU Deployment Tracker, there are now 29 live mobile money
deployments for the unbanked across 18 markets in Latin
America and the Caribbean; and there are even more waiting to
be deployed.
The Mobile Payments Latin America Summit 2014 focuses on
the innovative companies that are shaping the mobile payments
ecosystem. The two-day event gathers the industry’s elite, each
looking at creating a secure, fully integrated mobile payments
experience.
Over 25 thought leader speakers from banks, retailers,
developers and wireless carriers and more will deliver exclusive
case studies focusing on the latest industry trends and pain
points, including:
EXPERT SPEAKERS INCLUDE:
Daniel Csoka,
Managing Director,
Mobile Money Matters
Paula Arregui,
Product VP MercadoPago
MercadoLibre
Jeffrey Bower,
Programme Management
Consultant, Better Than
Cash Alliance,
UNCDF
Allison Baller,
Global Leader,
Mobile Payments,
IBM
OTHER SPEAKERS INCLUDE:
DEC 2-3,
2014 MIAMI, FL, USA
Summit
• How do we change consumer behaviour to accept mobile payments?
• How to create an ell-encompassing mobile payment solution that brings
together the banked and unbaked population?
• How to build a national digital money ecosystem?
• What technology will come out on top? Will it be NFC, Bluetooth,
Beacon or something new?
Secure your place at this powerful gathering of market leaders and
entrepreneurs who are the future of mobile payments in Latin America.
Book now to take maximum advantage of the early booking discounts
(either using the booking form enclosed in the brochure or via our secure
website at: openmobilemedia.com/mobile-payments-latin-america
See you in Miami!
Thanks,
Mario De Armas,
Senior Director of
International Payments,
Walmart
Ina Vaduvescu
Project Director
Open Mobile Media
T: UK +44 (0)20 7422 4326
US Toll Free - 1 800 814 3459 ext 4326
E: ivaduvescu@openmobilemedia.com
Rose Del Col,
VP & GM Latin America
and Canada,
American Express
Sergio Goldstein,
Consultant,
S Goldstein Consulting
Miguel Valero, Director,
Financial Inclusion and
Mobile Channels,
Banorte
Daniel Ayala,
Executive Vice President,
Wells Fargo Bank
Patricia Bateson,
Vice President/ Senior Business
Leader, Mobile POS,
MasterCard
For full speaker line-up and most up to date Mobile Payments Latin America Summit
information visit www.openmobilemedia.com/mobile-payments-latin-america/

3. Mobile Payments Latin America
Summit 2014 Conference at a Glance
UNRIVALLED NETWORKING
Facts & Stats
Key Stats
The Mobile Payments Latin America
Summit 2014 brings together C-level
attendees from financial institutions,
payments processors, wireless
carriers, retailers, app developers,
solution providers, hardware
manufacturers and government
executives into a comfortable
environment to allow partnership
opportunities to develop between
fragmented parts of this converging
eco-system
ALL NEW FOR 2014!
Months of independent research
will culminate in a conference that
will empower your mobile payments
offerings and deployment of these
solutions
The Most Influential Crowd in Business
Visit the website today for the latest updates on top speakers, sessions and the full conference program!
www.openmobilemedia.com/content
91% of delegates rate our
speakers good to excellent
92% of attendees rated the
opportunity to meet relevant
industry executives as good to
excellent
87% of attendees would
highly recommend Open Mobile
Media events to colleagues &
industry contacts
KEYNOTE
PRESENTATIONS:
Discover the future
of mobile payments
solutions in Latin
America. Hear from
Scotiabank, Mercado
Pago, Walmart and many
others.
EXCLUSIVE CASE
STUDIES:
Understand how to
capitalize on the correct
solution to create the
right mobile payments
platform for the
appropriate end user.
Find new ways to interact
and engage to create
a better mobile money
network.
INTERACTIVE FORUM:
We have employed
the latest technology
to ensure that our
two day conference is
fully interactive with
live polling, dynamic
updates and interactive
conversation. Join the
discussion on Twitter
#mpaymentslatam
MULTIPLE NETWORKING OPPORTUNITIES
Face-to-face networking is key to partnerships in 2014 and beyond
EXCLUSIVE ONLINE NETWORKING CENTER!
No other conference can boast of such a targeted C-level audience. Our unique online
networking tool lets you book crucial one-to-one meetings and start conversations
before you arrive in Miami. You can contact those hard-to-reach senior executives up to
four weeks pre and post event.
SENIOR LEVEL DECISION MAKERS IN ATTENDANCE
Meet over 150 leading mobile payments specialists from across the value chain. We’ve
organized a networking party as an interactive conclusion to day one of the event -
December 2
EXTENDED LUNCH & COFFEE BREAKS
We’ve created a format to make sure you get the most out of your time in
Miami! This way you can arrange meetings and meet clients at the centre of
the mobile money community.
DEC 2-3,
2014 MIAMI, FL, USA
Mobile Payments
Latin America
Summit
JOB
TITLE
COMPANY
TYPES
Solution Provider 38%
Wireless Carrier 4%
Application Developer 3%
Association 4%
Consultancy 5%
Financial Institution 37%
Hardware Provider 4%
Retailer 5%
Director/ Manager/
Head Of 38%
Consultant/ Analyst 4%
Partner/ Senior Partner 3%
Other 10%
CEO/ CTO/ CFO/
COO/ President 18%
VP/ EVP/ SVP 13%
From the sessions to
the lunches to a range
of evening activities
you will find continual
opportunities to expand
your network.
A review of our sister
event -
“Once again a great
summit full of great
content, conversations
and networking. Can’t
wait ‘til the next event”
Jon Fleming,
BD Mobile,
Interactive delegate list:
For one-to-one meetings:
Our exclusive online networking
center means you can personally
and directly contact conference
attendees pre and post event –
2 months of exclusive networking.
Sign up for your ticket today!
Visit- www.openmobilemedia.
com/mobile-payments-latin-america/
OPEN NOW for full program

4. DAY 1 - DEC 2
Keynotes
Latin American Orientation:
Where Are We and Where Are
We Heading?
Latin America is accountable for 10% of the
world’s mobile revenue with its 2012 spike
placing it among the world’s fastest growing
markets. We analyze the market’s current
status and its future prospects.
››Learn from the best: Assess the the impact
of mobile payments in the region thus far
to identify which are the leading countries
and how they built a successful business
model
››Not one size fits all: Analyze the intra-regional
differences to create a Pan Latin
America roll out strategy
››On the horizon: Scope out the short to
medium term opportunities for mobile
payments and devise a comprehensive
plan to capture the markets that are
primed for the taking
Daniel Csoka, Managing Director,
Mobile Money Matters
Mobile Payments
Latin America
Case Study:
The Key to Building a National
Digital Money Ecosystem
Learn how the Asbanc initiative seeks to
promote bank interoperability by coming
together under one platform to create a
new model based upon the principal of
coopetition.
››Get the technology right: Learn about
the ups and down of getting the right
technology partner and what it takes to
implement a seamless strategy
››Agent network: Understand how to
expand your reach by building a solid
agent network and figure out how to use
it to its fullest potential
››Education, education, education:
See how to increase adoption by
implementing a cohesive education
campaign that will spell out the benefits
to the target audience
Miguel Arce Tellez, product development
director, innovation channels, Scotiabank
Exclusive
presentation
from Walmart
Mario de Armas, senior director of
international payments, Walmart
Business Models
Making People Part with
their Cash!
Market share and an innovative idea no
longer make the recipe for mobile payments
success. It’s all about nailing the value
proposition and scalability that will tempt
today’s consumers and merchants away
from cash.
››Confront the big question: why move to
mobile payments? Explore the different
value propositions that exist across
different segments of users, from the
banked to unbanked
››Learn how to educate consumers and
drive demand for mobile payments
solutions by communicating a genuine
need for products
››Discuss the benefits of implementing a
national mobile payments platform and
analyse the marketing strategy behind it
Miguel Arce Tellez, product development
director, innovation channels, Scotiabank
Mario de Armas, senior director of
international payments, Walmart
Hernando Rubio, CEO, MovilRed
DEC 2-3,
2014 MIAMI, FL, USA
Summit
Exclusive presentation
from SAP: Building
Mobility Solutions From The
Ground Up
Learn how SAP collaborated with their
client – a financial institution – to create
an engaging bespoke mobility solution
to expand their pool of customers and
stimulate mobile payments adoption.
Speaker TBA, SAP
Spoilt for Choice: Which
Payments Solution Do You Pick?
MPOS, Wallet or pre-paid; which route
do you go? We analyze the USP for each
of these options and their success with
customers.
››Understand the move from traditional
POS systems to MPOS: Discuss cost
implications for enablers plus the ignition
of new routes to market by facilitating
direct contact between merchants and
consumers
››Understand the disruptive power of
mobile wallets: Unleash the enhanced
consumer experience to position your
product as mobile strategies for the
banked and unbanked merge
››Understand how card and pre-paid mobile
solutions continue to offer value across
the mobile payments pyramid and devise
a strategy to help with the migration to full
mobile
Rose del Col, VP & GM Latin America and
Canada, American Express
Sergio Goldstein, marketing, strategy and
innovation director, ELO
Connect with Open Mobile Media on and become a part of the chatter
surrounding the future of the mobile ecosystem. Join ‘The Open Mobile Media’ group today

5. DAY 2 - DEC 3
Keynotes
Mobile Payments Are Here to
Stay: Projections For The Future
Cash driven economy – checked. A vast
population still unserved by formal financial
services – checked. High rate of mobile
phone adoption – checked. What’s next
then?
››Iron out the imperfections: Tackle wireless
infrastructural barriers, such as inadequate
coverage to capitalize on growing rate
of smartphone penetration across Latin
America
››Out with the old, in with the new: With
messaging representing a dying revenue
stream, assess the catalytic effect
affordable data plans are set to have for
mobile payments
››Expand the circle: Learn about the
growing influence of non-financial service
providers, including MNOs, to gauge their
impact on how mobile financial services
may be delivered
Jeffrey Bower, programme management
consultant, Better Than Cash Alliance
UNCDF
Case Study:
Mercado Pago
Hear how Mercado Libre spun out its own
mobile payments solution to support their
commerce platform.
Paula Arregui, product VP MercadoPago,
MercadoLibre
Mobile Payments
Exclusive presentation
from MasterCard
Latin America
Patricia Bateson, vice president / senior
business leader, mobile POS, MasterCard
Technology
Get Ahead in The Cloud
Developments in the mobile wallet space
indicate a shift towards cloud-based
payment methods. See how to harness this
tech. shift to create the ultimate seamless
user experience.
››The prevailing technology(s). Who is
making progress with SMS/USSD, NFC,
HCE, cloud-based solutions?
››Host Card Emulation (HCE). As an open
architecture for NFC, how will HCE
improve convenience by using the cloud
and reducing the need for a secure
element?
››How to match the ‘right technology’
with the ‘right demographic’ to optimize
mobile payments adoption?
Allison Baller, global leader, mobile
payments, IBM
Mobile Banking Taking Steps
Forward
A high percentage of smartphone users
conduct banking activities using their mobile
phones. Learn what banks can do to excel
with their security and card safety tools to
introduce mobile wallets to their customers.
››Mobile functionality. How are banks
introducing mobile functionality to
increase convenience of their suite of
services, allowing easier bill payment,
access to balance information and transfer
ability?
››Leveraging security. See how banks can
leverage their strong security and privacy
infrastructures and roll out more mWallet
tools to their engaged and tech savvy
customers
››Identify how banks can benefit from
spending-habit data generated via mobile
wallets. What are the ways they can
leverage their third party relationships and
create stronger customized products?
Miguel Valero, director – Financial inclusion
and Mobile Channels, Banorte
DEC 2-3,
2014 MIAMI, FL, USA
Summit
A New Spin On Remittances
Catch up with the latest developments and
trends in the mobile money transfer space
in the US and Latin America. Panellists will
include representatives from major US bank,
major Latin American banks and consumer
remittance originators in the US. They will
reveal the next wave of innovation in the
remittance space and the mobile channel.
Daniel Ayala, Executive Vice President,
Wells Fargo Bank
Interoperability &
Collaboration
A New Industry Model on the
Horizon: Coopetition
In a fragmented market, building a unified
front is essential for stimulating adoption.
We discuss how to build a strategy that relies
on a collaborative approach while keeping
the competition going.
››Pick your partners carefully: Understand
the impact of regulation on the nature
and extent of collaboration in the mobile
payments industry
››Pick your tools: Understand the different
ethos and objectives of mobile payments
players and learn how to devise a strategy
that will help you stand out
››Reap the benefits: Learn about the move
away from small closed-loop systems
towards enhancing interoperability
through open solutions/ open API
management
Patricia Bateson, vice president / senior
business leader, mobile POS, MasterCard

6. 1. Select Your Registration Package
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Mobile Payments
Latin America
Summit
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the full fee. Please note – you must notify Open Mobile Media in writing of a cancellation, or we will be obliged to
charge the full fee. The organizers reserve the right to make changes to the program without notice.
NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.
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Media Partners
Mobile Payments THE RITZ-CARLTON COCONUT GROVE
MIAMI, FL, USA
Visit the website today for the latest updates on top speakers, sessions and the full conference program!
www.openmobilemedia.com/mobile-payments-latin-america
1
2
3
4
5
Why You Should Attend the Mobile
Payments Latin America Summit 2014
With 150+ Senior Executives and
C-Level Attendees: This event will attract the leaders and
pioneers from the ever expanding mobile payments industry. If you are
serious about developing your business and making new partnerships
it is crucial to join them!
25+ Expert Speakers on mobile payments: Representing
more than just mobile power figures, the event brings together
thought leaders from banks, retailers, wireless carriers, government,
app developers to share the big picture vision
20+ Hours of Business Focused Networking:
During your time at the two day Mobile Payments Latin America
Summit 2014 you will get the opportunity to meet and network with a
diverse selection of mobile payments specialists
16+ Focused Sessions: Explore the changing dynamics of the
entire ecosystem, new business models and service opportunities for all
the players within it, with this diverse two day agenda.
No sales pitches:
The Mobile Payments Latin America Summit 2014 is an independently
researched forum committed to equip you with the tools and expertise
to help you drive your mobile payments strategy.
IS YOUR COMPANY READY FOR THE MASS MOBILE PAYMENTS
DEPLOYMENT?
Scan me for the latest speaker and agenda updates
5 EASY WAYS TO
REGISTER
ONLINE
www.openmobilemedia.com/
mobile-payments-latin-america/
EMAIL
paymentslatam@openmobilemedia.com
CALL
(Global) 0044 207 375 7585
(US) 1 800 814 3459 x 7585
FAX
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0044 207 375 7576
POST
7-9 Fashion Street,
London, E1 6PX, UK
DEC 2-3, 2014
Latin America
Summit
MOBILE MONEY FOR ALL: DELIVER CONVENIENT
& RELIABLE SOLUTIONS TO MAKE THE MIGRATION
TO MOBILE A REALITY