With AdvocateHub, marketers invite their best customers to join an advocate community where they participate in “challenges” or marketing & sales campaigns around social media, demand gen, events and sales references. As they complete challenges, advocates gain points, badges and levels that can be used for a variety of perks and privileges. AdvocateHub cleverly uses recognition, competition and social capital to mobilize advocates while giving administrators easy tools for creating simple to sophisticated challenges.
2. What’s Advocate Marketing?
Advocate
Marke-ng
is
a
discipline
that
puts
your
best
customers
at
the
center
of
your
marke-ng
and
sales
efforts
–
where
they
can
sell
on
your
behalf.
Advocate
Marke-ng
uses
tools
and
best
prac-ces
that
are
proven
to
accelerate
sales
cycles
and
offer
a
be+er
buyer
experience.
3. Why Advocate Marketing?
“Customers
trust
each
other,
more
than
they
trust
your
brands
and
marketers.”
tely, o talk
rtuna ant t
–
Edelman
Trust
Barometer
Unfo n’t w
d o want
bu yers reps. They ers. “Buyers
are
oEen
two-‐thirds
of
the
way
through
t o sales our custom their
decision-‐making
process
before
they
even
y
lk to
to ta
contact
you.”
d a crazy
–
Lori
Wizdo,
Forrester
Research
eem s kin e
S o it s eave thos nce,
to l to ch
a
a tions “Senior
leaders
consider
informa-on
from
peers
co nvers huh? an
important
resource
at
every
stage
of
buying.”
–
SiriusDecisions
4. Here’s how you do
Advocate Marketing with
5. Find advocates &
Invite them to
AdvocateHub
beta sales
tester reference partner
avid
new tweeter
NPS
promoter customer
blogger
media
advisory hound
board