With AdvocateHub, marketers invite their best customers to join an advocate community where they participate in “challenges” or marketing & sales campaigns around social media, demand gen, events and sales references. As they complete challenges, advocates gain points, badges and levels that can be used for a variety of perks and privileges. AdvocateHub cleverly uses recognition, competition and social capital to mobilize advocates while giving administrators easy tools for creating simple to sophisticated challenges.

1. Advocate Marketing with
Influitive AdvocateHub™

2. What’s Advocate Marketing?
Advocate
Marke-ng
is
a
discipline
that
puts
your
best
customers
at
the
center
of
your
marke-ng
and
sales
efforts
–
where
they
can
sell
on
your
behalf.
Advocate
Marke-ng
uses
tools
and
best
prac-ces
that
are
proven
to
accelerate
sales
cycles
and
offer
a
be+er
buyer
experience.

3. Why Advocate Marketing?
“Customers
trust
each
other,
more
than
they
trust
your
brands
and
marketers.”
tely, o talk
rtuna ant t
–
Edelman
Trust
Barometer
Unfo n’t w
d o want
bu yers reps. They ers. “Buyers
are
oEen
two-­‐thirds
of
the
way
through
t o sales our custom their
decision-­‐making
process
before
they
even
y
lk to
to ta
contact
you.”
d a crazy
–
Lori
Wizdo,
Forrester
Research
eem s kin e
S o it s eave thos nce,
to l to ch
a
a tions “Senior
leaders
consider
informa-on
from
peers
co nvers huh? an
important
resource
at
every
stage
of
buying.”
–
SiriusDecisions

4.
Here’s how you do
Advocate Marketing with

5. Find advocates &
Invite them to
AdvocateHub
beta sales
tester reference partner
avid
new tweeter
NPS
promoter customer
blogger
media
advisory hound
board

6. Build ‘challenges’ to get
advocates supporting your
marketing & sales campaigns

7. Create
lots of
challenge
s!
J

8. Use emails and
alerts for high
priority challenges

9. Fuel activity & competition with
badges & leaderboards
AppExchange Great
Review! Feedback!
Public Quora
Speaker! Power User! Celebrity!
Reference Challenge
Expert! Completed!

10. Watch your
customers
outsell your
own sales
team

11. Recognize
advocates with
perks and
privileges

12. Simplify &
turbo charge
your sales
reference
program

13. Build simple, automatic challenges
or sophisticated, multi-­stage
challenges

14. Segment
advocates
by level,
activity or
campaign

15. Track engagement,
advocacy and
adoption

16. Pretty cool, huh? J
Try it for Free at Influitive.com
F ollow @influitive.com
Email sales@influitive.com