Seo Basics - Meetup Presentation

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Learn more about all the essential things you need to consider before putting a website online and how to get your website found by the search engines (SEO Basics). - Registering a domain name - Basic SEO practices - Landing Pages

Petites entreprises & entrepreunariat

WEBSITE
is at
RISK
Your
Starting a business?
Make sure you take action
interwebcoding.com/free-stuff

INTRO
01 WHY?
IDEA →  NAME → PRODUCT → SM → WEBSITE
IDEA →  NAME → WEBSITE
               → SM
                            → PRODUCT
VS
Early customer traction and feedback
SEO headstart
Solidify Ideas
Lean Startup methodology is a practice for developing products
and businesses based on 'validated learning', getting customer
feedback quickly and often.

DOMAINS
02 GOOD PRACTICE
DO's
KEYWORDS
EASY TO READ
10 or less Characters
TLD + LOCAL
.com & com.au
Whois.com
whois.com.au

DOMAINS
03 BAD PRACTICE
DONT's
Word Seperators
SPAM related TLD's
Name Competition
Whois.com
whois.com.au

LANDING
05 PAGES
INSTAPAGE
$39/m or $29/m (annually)
Custom Domains
Easy Drag and Drop
Email List Integration
Wordpress Integration
SEO Friendly
mailchimp
Free 12,000 emails to 2,000 people
No Automation!
campaign monitor
$9 /m 2,500 emails to 500 people
Full features

SEO
06 PRACTICE
TRICK
GOOGLE
Don't try
Basic Foundation
Webmaster Tools
Add & Verify your site
Submit a sitemap & robots.txt
Set location and language
Google Analytics
G+ for Business
Code </HTML>
Unique TITLE's and META DESCRIPTION's
Title Tag 1070 Characters
Meta Description 70160 Google: "meta tag preview"
Headings (H1H5) Use them all, and correctly
Alt image tags name each image appropriately
Google+ Publisher tag v Author (SERP)
Favicon
Don't use Underscores in URLS
Speed >>>>
Ensure that your site loads in
under 3 seconds
tools.pingdom.com/fpt/

SEO
07 BONUS
Link back all your SM
Local Directories - Citations
PRESS / PR
NoFollow vs DoFollow
Whitehat Link Strategies
Moving man Method broken links
Skyscraper Technique Make something better
Write testimonials
Find unlinked Mentions
...
Ahref.com

LINKS
08 SHARED
Domains
whois.com
whois.com.au
namechk.com
Landing Pages
Instapage
Mailchimp
Campaign Monitor
Search Engine Tools
Web Master Tools
Google Analytics
Google for Business
Speed Test
AHREF Site Explorer
interwebcoding.com/free-stuff

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Seo Basics - Meetup Presentation

1. WEBSITE is at RISK Your Starting a business? Make sure you take action interwebcoding.com/free-stuff

2. INTRO 01 WHY? IDEA → NAME → PRODUCT → SM → WEBSITE IDEA → NAME → WEBSITE → SM → PRODUCT VS Early customer traction and feedback SEO headstart Solidify Ideas Lean Startup methodology is a practice for developing products and businesses based on 'validated learning', getting customer feedback quickly and often.

3. DOMAINS 02 GOOD PRACTICE DO's KEYWORDS EASY TO READ 10 or less Characters TLD + LOCAL .com & com.au Whois.com whois.com.au

4. DOMAINS 03 BAD PRACTICE DONT's Word Seperators SPAM related TLD's Name Competition Whois.com whois.com.au

5. Profile 04 REGISTRAIONS Namechk.com Get all the popular social media platforms Twitter Facebook LinkedIn (company) Instagram Pinterest FlyingSolo Techboard Vimeo Slideshare Youtube Google+

6. LANDING 05 PAGES INSTAPAGE $39/m or $29/m (annually) Custom Domains Easy Drag and Drop Email List Integration Wordpress Integration SEO Friendly mailchimp Free 12,000 emails to 2,000 people No Automation! campaign monitor $9 /m 2,500 emails to 500 people Full features

7. SEO 06 PRACTICE TRICK GOOGLE Don't try Basic Foundation Webmaster Tools Add & Verify your site Submit a sitemap & robots.txt Set location and language Google Analytics G+ for Business Code </HTML> Unique TITLE's and META DESCRIPTION's Title Tag 1070 Characters Meta Description 70160 Google: "meta tag preview" Headings (H1H5) Use them all, and correctly Alt image tags name each image appropriately Google+ Publisher tag v Author (SERP) Favicon Don't use Underscores in URLS Speed >>>> Ensure that your site loads in under 3 seconds tools.pingdom.com/fpt/

8. SEO 07 BONUS Link back all your SM Local Directories - Citations PRESS / PR NoFollow vs DoFollow Whitehat Link Strategies Moving man Method broken links Skyscraper Technique Make something better Write testimonials Find unlinked Mentions ... Ahref.com

9. LINKS 08 SHARED Domains whois.com whois.com.au namechk.com Landing Pages Instapage Mailchimp Campaign Monitor Search Engine Tools Web Master Tools Google Analytics Google for Business Speed Test AHREF Site Explorer interwebcoding.com/free-stuff

Seo Basics - Meetup Presentation

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