New polling from Ipsos MORI shows Ed Miliband is still to convince the public of his own qualities, despite presiding over the most popular party. Just three in ten (31%) of Britons say they like Mr Miliband - effectively level with Nick Clegg on 33% and Nigel Farage on 32% - but 63% say they dislike him. David Cameron stands out as the most popular of the leaders, with just under half (48%) liking him.

1. POLITICAL MONITOR September 2014
Contacts:
Bobby.Duffy@ipsos.com Gideon.Skinner@ipsos.com
Harry.Carr@ipsos.com
020 7347 3000

2. Party and leader image

3. 3
Party image (1)
I am going to read out some things both favourable and unfavourable that have been said about various political parties. Which of these, if any, do you think apply to…
Source: Ipsos MORI Political Monitor
28%
24%
38%
24%
16%
32%
20%
39%
13%
18%
48%
31%
52%
27%
41%
35%
40%
43%
23%
51%
Looks after the interests of people like me
Has a good team of leaders
Understands the problems facing Britain
Keeps its promises
Fit to govern
Conservative party
Labour party
Liberal Democrat party
UKIP
Base: 1,010 British adults 18+, 6th -9th September 2014. Split sample question for UKIP (514) and the Liberal Democrats (496)

4. 4
Source: Ipsos MORI Political Monitor
80%
39%
64%
36%
39%
51%
12%
56%
43%
48%
14%
47%
46%
48%
23%
61%
Different to other parties
Out of date
Extreme
Divided
Conservative party
Labour party
Liberal Democrat party
UKIP
Party image (2)
I am going to read out some things both favourable and unfavourable that have been said about various political parties. Which of these, if any, do you think apply to…
Base: 1,010 British adults 18+, 6th -9th September 2014. Split sample question for UKIP (514) and the Liberal Democrats (496)

5. 5
Leader image
I am going to read out some things both favourable and unfavourable that have been said about various politicians. Which of these, if any, do you think apply to…
55%
53%
67%
43%
48%
43%
39%
55%
30%
22%
46%
36%
53%
32%
20%
43%
20%
17%
55%
26%
42%
45%
26%
26%
31%
19%
39%
24%
39%
52%
67%
58%
A capable leader
Understands the problems facing Britain
Good in a crisis
Has sound judgement
Out of touch with ordinary people
More style than substance
Miliband
Cameron
Clegg
Has got a lot of personality
Has a clear vision for Britain
Farage
Source: Ipsos MORI Political Monitor
Base: 1,010 British adults 18+, 6th-9th September 2014
Split sample for Nick Clegg (496) and Nigel Farage (514)

6. 6
Source: Ipsos MORI Political Monitor
Leaders and their parties- David Cameron
I do not like him and I do not like his party
Cameron & the Conservative Party
%
September 2014
Change since August 2013
Total like him
48
+5
Total do not like him
49
-3
Total like his party
42
+4
Total do not like his party
55
-2
I like him and his party
I like him but I do not like his party
I do not like him but I like his party
33%
15%
9%
40%
4%
Don’t know
Which of these statements come closest to your view of David Cameron and the Conservative/ party?
September 2014
Base: 1,010 British adults 18+, 6th -9th September 2014

7. 7
24%
7%
26%
37%
5%
Leaders and their parties- Ed Miliband
Which of these statements come closest to your view of Ed Miliband and the Labour party?
I do not like and I do not like his party
Source: Ipsos MORI Political Monitor
Miliband & the Labour Party
%
September 2014
Change since August 2013
Total like him
31
+1
Total do not like him
63
NC
Total like his party
50
+1
Total do not like his party
44
NC
I like him and I like his party
I like him but I do not like his party
I do not like him but I like his party
Don’t know
September 2014
Base: 1,010 British adults 18+, 6th -9th September 2014

8. 8
Leaders and their parties- Nick Clegg
Source: Ipsos MORI Political Monitor
20%
13%
21%
39%
7%
Clegg & the
Liberal
Democrats
%
September 2014
Change since August 2013
Total like him
33
NC
Total do not like him
60
+3
Total like his party
41
-2
Total do not like his party
52
+5
I do not like him and I do not like his party
I like him and his party
I like him but I do not like his party
I do not like him but I like his party
Don’t know
Which of these statements come closest to your view of Nick Clegg and the Liberal Democrat party?
September 2014
Base: 1,010 British adults 18+, 6th -9th September 2014

9. 9
21%
11%
8%
52%
9%
Leaders and their parties- Nigel Farage
Source: Ipsos MORI Political Monitor
September 2014
Farage & UKIP
%
September 2014
Change since August 2013
Total like him
32
+5
Total do not like him
60
+10
Total like his party
29
+4
Total do not like his party
63
+11
I do not like him and I do not like his party
I like him and his party
I like him but I do not like his party
I do not like him but I like his party
Don’t know
Which of these statements come closest to your view of Nigel Farage and the United Kingdom Independence party?
Base: 1,010 British adults 18+, 6th -9th September 2014