Ipsos MORI Political Monitor September 2014: Leader and Party Image
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New polling from Ipsos MORI shows Ed Miliband is still to convince the public of his own qualities, despite presiding over the most popular party. Just three in ten (31%) of Britons say they like Mr Miliband - effectively level with Nick Clegg on 33% and Nigel Farage on 32% - but 63% say they dislike him. David Cameron stands out as the most popular of the leaders, with just under half (48%) liking him.
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Ipsos MORI Political Monitor September 2014: Leader and Party Image
- 1. POLITICAL MONITOR September 2014 Contacts: Bobby.Duffy@ipsos.com Gideon.Skinner@ipsos.com Harry.Carr@ipsos.com 020 7347 3000
- 2. Party and leader image
- 3. 3 Party image (1) I am going to read out some things both favourable and unfavourable that have been said about various political parties. Which of these, if any, do you think apply to… Source: Ipsos MORI Political Monitor 28% 24% 38% 24% 16% 32% 20% 39% 13% 18% 48% 31% 52% 27% 41% 35% 40% 43% 23% 51% Looks after the interests of people like me Has a good team of leaders Understands the problems facing Britain Keeps its promises Fit to govern Conservative party Labour party Liberal Democrat party UKIP Base: 1,010 British adults 18+, 6th -9th September 2014. Split sample question for UKIP (514) and the Liberal Democrats (496)
- 4. 4 Source: Ipsos MORI Political Monitor 80% 39% 64% 36% 39% 51% 12% 56% 43% 48% 14% 47% 46% 48% 23% 61% Different to other parties Out of date Extreme Divided Conservative party Labour party Liberal Democrat party UKIP Party image (2) I am going to read out some things both favourable and unfavourable that have been said about various political parties. Which of these, if any, do you think apply to… Base: 1,010 British adults 18+, 6th -9th September 2014. Split sample question for UKIP (514) and the Liberal Democrats (496)
- 5. 5 Leader image I am going to read out some things both favourable and unfavourable that have been said about various politicians. Which of these, if any, do you think apply to… 55% 53% 67% 43% 48% 43% 39% 55% 30% 22% 46% 36% 53% 32% 20% 43% 20% 17% 55% 26% 42% 45% 26% 26% 31% 19% 39% 24% 39% 52% 67% 58% A capable leader Understands the problems facing Britain Good in a crisis Has sound judgement Out of touch with ordinary people More style than substance Miliband Cameron Clegg Has got a lot of personality Has a clear vision for Britain Farage Source: Ipsos MORI Political Monitor Base: 1,010 British adults 18+, 6th-9th September 2014 Split sample for Nick Clegg (496) and Nigel Farage (514)
- 6. 6 Source: Ipsos MORI Political Monitor Leaders and their parties- David Cameron I do not like him and I do not like his party Cameron & the Conservative Party % September 2014 Change since August 2013 Total like him 48 +5 Total do not like him 49 -3 Total like his party 42 +4 Total do not like his party 55 -2 I like him and his party I like him but I do not like his party I do not like him but I like his party 33% 15% 9% 40% 4% Don’t know Which of these statements come closest to your view of David Cameron and the Conservative/ party? September 2014 Base: 1,010 British adults 18+, 6th -9th September 2014
- 7. 7 24% 7% 26% 37% 5% Leaders and their parties- Ed Miliband Which of these statements come closest to your view of Ed Miliband and the Labour party? I do not like and I do not like his party Source: Ipsos MORI Political Monitor Miliband & the Labour Party % September 2014 Change since August 2013 Total like him 31 +1 Total do not like him 63 NC Total like his party 50 +1 Total do not like his party 44 NC I like him and I like his party I like him but I do not like his party I do not like him but I like his party Don’t know September 2014 Base: 1,010 British adults 18+, 6th -9th September 2014
- 8. 8 Leaders and their parties- Nick Clegg Source: Ipsos MORI Political Monitor 20% 13% 21% 39% 7% Clegg & the Liberal Democrats % September 2014 Change since August 2013 Total like him 33 NC Total do not like him 60 +3 Total like his party 41 -2 Total do not like his party 52 +5 I do not like him and I do not like his party I like him and his party I like him but I do not like his party I do not like him but I like his party Don’t know Which of these statements come closest to your view of Nick Clegg and the Liberal Democrat party? September 2014 Base: 1,010 British adults 18+, 6th -9th September 2014
- 9. 9 21% 11% 8% 52% 9% Leaders and their parties- Nigel Farage Source: Ipsos MORI Political Monitor September 2014 Farage & UKIP % September 2014 Change since August 2013 Total like him 32 +5 Total do not like him 60 +10 Total like his party 29 +4 Total do not like his party 63 +11 I do not like him and I do not like his party I like him and his party I like him but I do not like his party I do not like him but I like his party Don’t know Which of these statements come closest to your view of Nigel Farage and the United Kingdom Independence party? Base: 1,010 British adults 18+, 6th -9th September 2014