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La transformation à tout prix ?
6xCroissance des entreprises qui
ont effectué leur
transformation numérique par
rapport aux autres 6x plus
élevée
Considèrent le numérique
comme une stratégie à
moyen terme
Ont franchis le pas avec
une stratégie adaptée
+12%
Croissance potentielle
apportée par le multicanal
Stratégie digitale
Multicanal
Investissements omnicanaux
rentables en France
10%
Vente en ligne
11%
59%
59% des français achètent en
ligne mais seulement 11% des
entreprises ont un site
marchand
0
1
2
3
4
5
+56%
36%
D’achats en ligne entre 2013 et 2015.
+13,7% sur le 1er trimestre 2015
Des sites e-commerce ne sont pas
rentables (55% pour les petits et
moyens sites)
Problématiques
1/2Retailer français considère le
cross-canal comme
incontournable, même non
rentable à court-terme
43% jugent la
gestion des coûts de
gestion des commandes
comme problématique
44% jugent que le
transport et la logistique
est le domaine à
améliorer
Le numérique représente une vraie opportunité de
croissance, mais l’atteindre est un challenge
difficile et risqué pour les entreprises.
Dossier complet à télécharger sur www.isatech.fr/blog/livre-blanc-commerce-retail/
Sources :
Rapport Fevad; Roland Berger « Du rattrapage à la transformation »;
Rapport McK « Accélérer la mutation numérique des entreprises »;
Etude de PwC pour jda Software;
Blog Affinity Engine.
56%
36%

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Infographie le commerce connecté en quelques chiffres

  • 1. La transformation à tout prix ? 6xCroissance des entreprises qui ont effectué leur transformation numérique par rapport aux autres 6x plus élevée Considèrent le numérique comme une stratégie à moyen terme Ont franchis le pas avec une stratégie adaptée +12% Croissance potentielle apportée par le multicanal Stratégie digitale Multicanal Investissements omnicanaux rentables en France 10% Vente en ligne 11% 59% 59% des français achètent en ligne mais seulement 11% des entreprises ont un site marchand 0 1 2 3 4 5 +56% 36% D’achats en ligne entre 2013 et 2015. +13,7% sur le 1er trimestre 2015 Des sites e-commerce ne sont pas rentables (55% pour les petits et moyens sites) Problématiques 1/2Retailer français considère le cross-canal comme incontournable, même non rentable à court-terme 43% jugent la gestion des coûts de gestion des commandes comme problématique 44% jugent que le transport et la logistique est le domaine à améliorer Le numérique représente une vraie opportunité de croissance, mais l’atteindre est un challenge difficile et risqué pour les entreprises. Dossier complet à télécharger sur www.isatech.fr/blog/livre-blanc-commerce-retail/ Sources : Rapport Fevad; Roland Berger « Du rattrapage à la transformation »; Rapport McK « Accélérer la mutation numérique des entreprises »; Etude de PwC pour jda Software; Blog Affinity Engine. 56% 36%