2. The local market

3. Home Center
The leading Israeli retailer
46 shops in Israel
4 Cyprus
5 Russia
3 Serbia

4. ACE
Franchisee of the American ACE Hardware
28 shops all over the country
Including 17 shops of Auto Depot retail chain
for automotive products and accessories

5. “Mom & Pop” shops
Represents the majority of Israel’s market
Mostly located in city centers

6. Why Israel?

7. Home Improvement & DIY in Israel
Estimated exports in 2013 - 1.5 million dollars
57%
20%
5%
10%
8%
Europe
North America
South America
Asia
Other countries

9. Household

10. Lawn & Garden

11. Hardware

12.  Innovative and unique designs
 Eco- friendly products
 Cutting-edge technologies
 Worldwide leaders in the plastic industry
 Optimized flexibility to customers specifications
Strengths

13.  Value for top-quality
 Reliable and experienced partner
 Israel to Europe Speed-to-market advantage
 Free Trade Agreement with Europe and US
 Complete package of services at your doorstep
 Connections with International DIY Chains

14. Challenges
 Small companies with limited range of products
 Competing with low cost labor in Far East countries
 Plastic industry based on changes of oil prices in the world
 Price change in raw materials in the world

15. Opportunities
 Designed products
 Short time delivery
 Free trade agreement with Europe
 Reliable and experienced companies
 Value for top quality

16. For further Information please contact:
Mrs. Caroline Nave
Manager - Home and Family products
Tel: +972-3-514-2982
Fax: +972-3-514-2985
nave@export.gov.il
www.export.gov.il
Thank you