Our first installation of MisterCows become a success. It has been installed on a Dairy Farm, Victoria, Australia. Farmer comments has been: it really cools the yard and keeps flies away. Please see the details and come back with questions and hopefully - orders. Your's, Ivan Perov.

1. MISTER COWS
Your cows are coooooool
Mister Cows™ contact: Adelaide, South Australia.
Phone: +61 498049808. Ivan Perov, director.

2. MISTER COWS – WHY?
 DAIRY cows – perform 10% less in milk production
due to a heat stress as they stand for 3 hours in a
waiting area*
 BUT, I believe that even when the cow will yield 1
litre more of milk per milking at every hot day* in
addition to the normal yield it makes a significant
difference.
 Not much? Let’s see HOW MUCH it is in cash flow
(are we really after the cash flow?)
* In Australia definition for extreme HOT DAY is when
the Temperature goes above +30°C
*Quantifying Heat Stress and Its Impact on Metabolism and Performance
Robert J. Collier,1 Laun W. Hall, Sunthorn Rungruang and Rosemarie B.
Zimbleman
Department of Animal Sciences, University of Arizona

3. MISTER COWS – WHY?
Although I would agree that assumption is a mother of failure, lets assume*:
30 days per average year with extreme hot days above +30C
1 litre of milk (farm gate price) – 0.48 cents AUS
Average commercial dairy herd is 260 cows
Cash benefit for installing “Mister Cows” solution for an average farm
is:
$0.48 @ 30 days @ 260 cows = $3774 AUS
Question: Would the +25°~27°C be also regarded as extreme
temperature for dairy cows?
*Quantifying Heat Stress and Its Impact on Metabolism and Performance
Robert J. Collier,1 Laun W. Hall, Sunthorn Rungruang and Rosemarie B.
Zimbleman
Department of Animal Sciences, University of Arizona

4. MISTER COWS – your $3774 AU cash
benefit solution In addition to YOUR happy
cows, misting kit will include:
 Misting pump – 1 pcs
 Misting nozzles – 70 pcs
 Fittings and joints – 70 pcs
 Elbows
 100 meters PE pipe (9.2
mm)
 Pipe cutting tool – 1 pcs
 Complete installation

5. MISTER COWS – your cows cash
benefit solution
$3774 AUS (Your farm Cash Benefit).
$2589 (the price for Mister Cows solution) divided by 260 cows divided
by 0.48 c/aus (farm gate price) = 20 days
This is the number of days the system
will pay back.
Question: Can we do an economic estimation of
general cow improvement due to a comfortable stay in
a waiting area for 3 hours* (see next slide) that we can
not directly evaluate?
Mister Cows™ contact: Adelaide, South Australia.
Phone: +61 498049808. Ivan Perov, director.

6. MISTER COWS – yes we can.
Cooling animals, what science says
 Armstrong, D.V. 1994. Heat stress interactions with shade and cooling. J. Dairy Sci. 77:2044-2050.
 Barash, H., N. Silanikove, A. Shamay, and E. Ezra. 2001. Interrelationships among ambient temperature, day length, and milk yield in dairy cow under a Mediterranean
climate. J. Dairy Sci. 84:2314-2320.
 Berry I.L, M.D. Shanklin and H.D. Johnson. 1964. Dairy shelter design based on milk production decline as affected by temperature and humidity. Trans. Am. Soc. Ag.
Eng. 7:329-331.
 Berman, A. J. 2005. Estimates of heat stress relief needs for Holstein dairy cows. J. Anim. Sci. 83:1377-1384.
 Bernabucci, U., Lacetera, N., Baumgard, L.H., Rhoads, R.P., Ronchi, B., Nardone, A. 2010. Metabolic and hormonal acclimation to heat stress in domestic ruminants.
Animal 4:1167-1183.
 Buffington, D.E., A. Collazo-Arocho, G.H. Canton, D. Pitt. W.W. Thatcher and R.J. Collier.1981. Black globe humidity index (BGHI) as comfort equation for dairy cows.
Trans. ASAE 24:711-714.
 Collier, R.J., R.M. Eley, A.K. Sharma, R.J. Pereira and D.E. Buffington. 1981. Shade management in subtropical environment for milk yield and composition in Holstein and
Jersey Cows. J. Dairy Sci. 64: 844-849.
 Collier, R.J., Doelger, S.G., Head, H.H., Thatcher, W.W. and Wilcox, C.J. (1982) Effects of heat stress during pregnancy on maternal hormone concentrations, calf birth
weight and postpartum milk yield of Holstein cows. Journal of Animal Science 54(2), 309-319.
 Freitas, M. S., I. Misztal, J. Bohmanova, and J. West. 2006. Utility of On- and Off-farm Weather Records for Studies in Genetics of Heat Tolerance. Livest. Sci. 105:223- 228.
 Holter, J.B., J. W. West, M. l. McGilliard and A.N. Pell. 1996. Predicting ad libitum dry matter intake and yields of Jersey cows. J. Dairy Sci. 79:912-921.
 Linvill, D.E., and F.E. Pardue. 1992. Heat stress and milk production in the South Carolina coastal plains. J. Dairy Sci. 75:2598-2604.
 Purwanto, B.P., Y. Abo, R. Sakamoto, F. Furumoto, and S. Yamamoto. 1990. Dirunal patterns of heat production and heart rate under thermoneutral conditions in
Holstein Friesian cows differeing in milk production. J. Agric. Sci. 114:139-142.
 Ravagnolo, O and I. Miztal.2000. Genetic component of heat stress in dairy cattle, parameter estimation. J Dairy Sci.83(9):2126-30.
 Spiers, D.E., J.N. Spain, J.D. Sampson and R.P. Rhoads. 2004. Use of physiological parameters to predict milk yield and feed intake in heat-stressed dairy cows. J. Thermal
Biol. 29:759-764.
 Thom, E.C.1958. Cooling degree days. Air conditioning, heating and ventilating 55:65- 69.
Mister Cows™ contact: Adelaide, South Australia.
Phone: +61 498049808. Ivan Perov, director.

7. MISTER COWS – is the best investment
into your cows
Mister Cows™ contact: Adelaide, South Australia.
Phone: +61 498049808. Ivan Perov, director.

8. MISTER COWS – 1 litre of milk in one HOT
day on your 260 dairy cows herd
Will save 260 litres of milk because of the heat stress
reduction. And will generate $124.8 AUS per
single HOT day
Or $3774 AUS additional cash in 20 days
(average number of extreme heat (above +30C) a year.
Mister Cows™ contact: Adelaide, South Australia.
Phone: +61 498049808. Ivan Perov, director.

9. Test system has been successfully
installed on a Dairy Farm, Victoria
Farmer comments: It really
cools the yard and keeps
flies away from the parlour
Ivan Perov, company
director system author and
installer, enjoying the mist,
after test installation.

10. MISTER COWS – installation and typical
layout on a dairy
Milking
parlour
Cows waiting
area
Dead end,
drainage
Dead end,
drainage
Misting nozzles
1 meter
Misting
pump
Water
treatment
(softener)
The misting installation consists of:
 Misting pump
 70 nozzles
 100 meters PE pipe 9.2 mm (3/8”)
 Water filter
Water treatment (softener) is supplied
by the farmer based on the analysis
of water
Mister Cows™ contact: Adelaide, South Australia.
Phone: +61 498049808. Ivan Perov, director.

11. MISTER COWS – technical specification
 Pump: capacity: power - 800W, water flow - 4 l/min, water pressure - 32 bar
 Water pressure adjustable valve
 Timer
 Misting nozzles: 70 pcs, 0.1 mm, 2.02 litres/hour/nozzle
 PE Pipe – 9.2 mm, 100 meters, pipe cutter
 Installation kit, including manual drain taps
 Easy cleaning system using your dairy plant detergents (optional)
 Water treatment shall be supplied by the farmer based on local water
quality. We can supply or advise kits, but not the softener itself.
Mister Cows™ contact: Adelaide, South Australia.
Phone: +61 498049808. Ivan Perov, director.