1. JD Motorsports
2011 NASCAR NATIONWIDE SERIES
SPONSORSHIP PROPOSAL

2. Agenda
• NASCAR
– NASCAR NATIONWIDE SERIES
(NNS)
– INTERNATIONAL
– BUSINESS TO BUSINESS
– FAN DEMOGRAPHICS
– SPONSORSHIP RESULTS
• JD MOTORSPORTS
– MEET THE TEAM
– MARKETING WITH JD
MOTORSPORTS
• DRIVERS
– MIKE WALLACE
– CHRISSY WALLACE
• CONTACT INFORMATION

3. NASCAR

4. NASCAR
A RACING SERIES LIKE NO
OTHER…
• Pure, authentic and accessible racing where up-
and-comers compete with the best of the best
• 2nd most popular form of motorsports - NASCAR
Sprint Series is #1
• #1 motorsports series on ESPN2
• NASCAR is the #1 sport in spectator attendance
and #2 sport on television
• 10-month racing season is one of the longest of
all major US sports, creating sustained marketing
opportunities throughout the year
Quick Facts
•An average of more than 50,000
attendees at each NASCAR Nationwide
Series race, with multiple events
attracting over 100,000
•An average of 1.4 million households
and 1.8 million viewers tuned in to
each NASCAR Nationwide Series race
in 2009
•Long-term household viewership for
the NASCAR Nationwide Series is up
+33%
•NASCAR has partnerships with 30 top
media companies

5. NASCAR
NASCAR IS
INTERNATIONAL…
• The 2011 NASCAR Nationwide Series will mark
the 5th season of the Montreal race
• Weekly television broadcasts in more than 100
countries and in more than 30 languages
• More than 4,000 hours of NASCAR related
programming outside the US
• NASCAR is the #1 motorsport in Canada and the
top-rated American motorsport in Europe
The 2010 NNS race in
Montreal
• Had an average of 2.3 million
viewers, up 11% over 2009
• An estimated 70,000 fans attended
the race
• #1 motorsport event of the weekend
and on cable television
• 3rd most viewed NNS event on
ESPN2, behind only Daytona and Las
Vegas

6. NASCAR
BUSINESS TO BUSINESS…
• Access to more Fortune 500 companies than any
other sport creating potential sales leads and
additional revenue maximizing sponsors
investment
• NASCAR has the only formal B2B council limited
to top tier sponsors and allows no direct
competition
• Discounts made available through B2B
partnerships
Opportunities for your
business
• Alternative location for business
meetings and entertaining for your
potential clients; suites and tickets
available for this purpose
• NASCAR sponsorship helps boost
employee morale
• Show car package available for
company events and promotional trade
shows
• Appearances and speaking
engagements by driver available to
boost brand awareness

8. NASCAR
NASCAR FANS ARE #1 IN
BRAND LOYALTY…
• NASCAR fans are 10 times more likely to indicate
“knowing sponsors are important” than any
other sport
• NASCAR has a higher percentage of fans willing
to try products and services of sponsors
• NASCAR fans recall more brands than any other
leagues – The casual NASCAR fan recalls more
brands than avid NFL and MLB fans
• NASCAR fans spend an average of 8 hrs per week
following NASCAR via TV media, print, radio,
internet and mobile which creates off the track
opportunities for team and brand recognition
Fan Demographics
• 61% of fans are male, 39% are
female
• 43% of Americans ages 18 to 44 are
NASCAR fans
• 43% of NASCAR fans earn more than
50,000 annually
• 41% of NASCAR fans live in the south
• 70% of NASCAR fans support
companies that sponsor teams and
65% pay more attention to
commercials that feature NASCAR
drivers
• 1 out 5 NASCAR fans are a minority

9. NASCAR - the Leader in Sponsor Loyalty
% indicating it is important to know who the
league’s corporate partners are
21%
36%
32%
20% 20%
29%
5%
17%
19%
3%
6%
11%
7%
25%
20%
6%
7%
16%
2%
7%
3%
4%
2%
6%
10%
16%
21%
7%
9%
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Caucasian Non-Caucasian 18-34 35+ No Children 1+ Children
NASCAR
NFL
MLB
NBA
NHL

12. NASCAR Fan Attitudes Indicative of Loyalty
NASCAR Fan Attitudes about NASCAR Sponsorship NASCAR Fan Attitudes about NASCAR on Product
Proportion
who Agree
Attitudes
3 out of 4
“NASCAR drivers could not run their cars
without sponsors’ support.”
2 out of 3
“I’m very familiar with companies that
sponsor NASCAR and its drivers.”
2 out of 3
“NASCAR drivers use the products they
endorse.”
2 out of 5
“I always buy products or services from
companies that sponsor NASCAR.”
1 out of 3
“I always participate in NASCAR sponsors’
promotions, such as sweepstakes, coupons,
mail-to-win, etc.”
Proportion
who Agree
Attitudes
3 out of 4
“When I see the NASCAR logo on something, I
know it will be a quality product.”
3 out of 4
“NASCAR branded products are associated with
the best and highest quality brands.”
2 out of 3
“The NASCAR logo makes products more
authentic.”
2 out of 3
“I look for the NASCAR logo when buying
NASCAR-branded products.”
1 out of 2
“If I see the NASCAR logo on something, I am
much more likely to buy it than I am to buy a
similar product that does not have the NASCAR
logo on it.”

13. NASCAR
NASCAR SPONSORS GET
RESULTS…
• UPS has been sponsoring a team for 10 years, in that time they
have increased sales with NASCAR businesses from 40% to
90%, increased awareness among NASCAR fans to 69% and
have used it as a tool to improve employee moral and sales
with trackside hospitality as rewards
• There are more than 40 million “hardcore fans” of NASCAR that
are loyal to sponsors
• According to a NASCAR.com poll, 33% of respondents stated
they would travel any distance to meet their favorite driver.
“This strong connection between fan and driver creates an
unbreakable bond that manifests itself through product loyalty
and unwavering dedication to the sport”
• A report Office Depot released this year stated that the main
reason they decided to engage in sponsorship with NASCAR is
because, “with NASCAR, you have loyalty not only to the driver
but also to the companies that make the sport work and that is
a competitive edge for Office Depot.”
Studies
A recent study conducted by the James
Madison University Center for Sports
Sponsorship concluded, “NASCAR sponsorship is
the best buy in marketing.” Sponsorship in
NASCAR is so appealing because sponsors see
an immediate return on their investment after
making the commitment to sponsor a NASCAR
team or be a corporate sponsor. This is one
reason why NASCAR has more sponsorship
participation by Fortune 500 companies than
any other sport (Irwindale 38). Even the stock
market has acknowledged the power of
NASCAR sponsorship and, as a recent USA
Today article stated, within only two days of
announcing sponsorship of NASCAR, most
companies experience gains in stock market
value of more than $300 million (Krantz 2).

14. JD MOTORSPORTS
The JD Motorsports team is dedicated to becoming a top
competitor in NASCAR events, developing and executing creative
and effective advertising campaigns for our sponsors, and
providing our fans with exciting entertainment and merchandise.

15. JD
MOTORSPORTS
MEET THE TEAM…
• Family Run Team; Husband-wife team and owners,
father-daughter drivers, other family members involved
in company
• Hardest working team in NASCAR that knows how to
stretch a dollar
• Maintaining the grass roots of NASCAR that fans crave
to see the sport get back to
• Honesty, trust and friendship are the core values of this
team; we have a saying that a handshake is just as
important as a contract
• JD Motorsports has continued to operate despite
struggles that have forced other teams to close their
doors
• Johnny and Lori race each weekend because they of
their love and passion for racing and NASCAR
JOHNNY DAVIS
• 27 yrs in NASCAR
• Won a Busch Series Championship in 1987
with Larry Pearson
• Launched his own Nationwide team in 2002
• Built the largest model stock car in the US
“Carzilla” and it is currently on display in the
NASCAR Café in Las Vegas
• One of the hardest working owners in the
Sport
LORI DAVIS
• Background in Sales and Business
• Joined JD Motorsports as a partner in 2004
• Manages the business operations of the
team

16. JD
MOTORSPORTS
MARKETING WITH A FAMILY
TEAM…
• New and young marketing team with a fresh perspective
on ways to improve the JD Motorsports marketing plan
• We understand that marketing is not just putting decals on
the car, but interacting with our fans and promoting
directly to our fan base.
• The marketing team is just as passionate as the owners and
the drivers about our sponsorship partners and we know
that JD Motorsports can offer a partner more than most
teams in NASCAR
• Marketing partnership allows for a full JD Motorsports
marketing team to work around the clock for our partners
• No other marketing team in NASCAR will work harder and
spend time to understand branding needs of our partners
MARKETING ADVANTAGES
• Recent partnership with GoPro that
allows JD Motorsports sport quality
cameras in car with driver that will be
used by team and the company GoPro to
use in promotional ad campaigns – no
other team in NASCAR has this advantage
• Start-up of social networking sites; over
700 followers on twitter on first day
• Weekly contests and giveaways to
encourage fan interaction
• Plans for fan contests for at track
meetings and marketing partner
giveaways, resulting in more brand
recognition

17. MIKE WALLACE

18. MIKE
WALLACE
A DRIVER WITH PASSION
AND HISTORY…
• Middle brother of the famous and respected Wallace
racing family, Mike has an established fan base due to
his name
• Mike has shown consistency throughout his career by
finishing in the top 20 driver rankings in eight NNS
seasons
• Mike understands performance is only a part of his job,
shining on camera and in interviews for sponsors is just
as important as his driving talents
• Mike has two decades in NASCAR and was the center of
one of GEICO’s most memorable ad campaigns making
him a TV personality of his own right that appeals to
NASCAR and non-NASCAR fans alike
CAREER HIGHLIGHTS
•NNS debut in 1990
• Over 650 starts in NASCAR
• NNS - 61 top 10 finishes, 21 top 5
finishes, 4 wins
• Truck Series 4 wins
• Career best 8th in 2008 in driver
ranking
• In 2009 Mike and Chrissy were the
first father-daughter duo to compete
in a NASCAR race

19. MIKE
WALLACE
A DRIVER WHO GETS
RESULTS…
• During the course of GEICO’s relationship with Mike
Wallace the insurance brand has seen a 34% increase in
the number of NASCAR fans who own GEICO insurance
• Conversely over the same period of time, Nationwide
who took over for Busch as the title sponsor of
NASCAR’s second series, only experienced an increase
of 11% amongst NASCAR fans
• The difference between the two sponsorships is GEICO
aligned themselves with a specific driver, Mike Wallace,
that fans could identify with, while Nationwide spent
significantly more for a series title sponsorship that
delivered a much smaller ROI
GEICO
Nationwide

20. CHRISSY WALLACE

21. CHRISSY
WALLACE
A NEW WALLACE IN
NASCAR?
• Chrissy and Mike made NASCAR history at
Daytona by being the first Father-Daughter duo
in NNS
• Chrissy is looking for a full sponsorship (25 or
more races) so she can be eligible for Rookie of
the Year
• Chrissy is highly marketable not only because she
is one of the few female drivers in a male
dominated sport, but she has superior
knowledge and ability in the sport
• JD Motorsports #0 team will be available for
Chrissy upon proper sponsorship
Quick facts
• 13 years of continuous racing
throughout many series
• 1st female to WIN a Late Model Race
at Hickory Motor Speedway
• LMSC 2007: 5 wins, 10 top 5’s, 4 top
10’s and Rookie of the Year
• 2006 won 7 out of 10 Arena Races
• 2005 & 2006 Speed51.com Most
Popular Driver in Lowe’s Summer
Shootout Series
• Over 50 feature wins in Legend’s Car

22. CONTACT INFORMATION
Owner Lori Davis: jdmotorsportspr@yahoo.com
Office: 864-488-1270
Marketing Melinda Wooten: melindawooten.jdmotorsports@yahoo.com
Cell: 704-930-3004
Office: 864-489-2135
Merchandise and Promotions John Wooten: jdmotorsports01@gmail.com
JD Motorsports Website: www.jdavismotorsports.com
Facebook: www.facebook.com/jdmotorsports01
Twitter: @jdmotorsports01