Strategic Content Alliance Partnership Meeting
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The document summarizes a presentation about collaboration on digital content projects. It discusses the benefits and challenges of collaboration, providing examples of both successful and unsuccessful partnerships. It also outlines new policy drivers for digital content and tools to support effective collaboration. The presentation aims to promote advocacy, adaptation, and adoption of collaborative approaches to digital content among policymakers and practitioners.
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Strategic Content Alliance Partnership Meeting
- 1. The Strategic Content Alliance Partnership and Collaboration- Spring e-content programme meeting
- 2. www.jisc.ac.uk/contentalliance | Slide 2 28 March 2011 The Strategic Content Alliance Partnerships and Collaboration Sarah Fahmy Manager, Strategic Content Alliance
- 3. Collaboration- when it works www.jisc.ac.uk/contentalliance | Slide 3 28 March 2011 Courtesy of: http://www.britishclassiccomedy.co.uk/wp-content/uploads/2010/05/morecambe_and_wise.jpg http://www.youtube.com/watch?v=mXv8WW3Wjvw
- 4. Collaboration- when it goes wrong www.jisc.ac.uk/contentalliance | Slide 4 28 March 2011 Courtesy of: Michael Cooke http://www.flickr.com/photos/mjraprock/4361135337/, CC BY NC SA
- 5. Digital Content - a new paradigm...partnerships www.jisc.ac.uk/contentalliance | Slide 5 28 March 2011
- 6. An ‘Agora’ for public content Project canvas- YouView Race Online 2012: UK to become first nation where everyone can use the web www.jisc.ac.uk/contentalliance | Slide 6 28 March 2011
- 8. Ability to share “linked digital content” via the social web
- 10. Effective Collaboration... Tools and Training Freely Available www.jisc.ac.uk/contentalliance | Slide 9 28 March 2011
- 11. www.jisc.ac.uk/contentalliance | Slide 10 28 March 2011 Advocacy, Adaptation and Adoption… Policy makers…dialogue and influence Practitioners…retooling and re-skilling
- 12. A partnership of equals www.jisc.ac.uk/contentalliance | Slide 11 28 March 2011 Two households, both alike in dignity, In fair Verona, where we lay our scene Courtesy of Bosstweed http://www.flickr.com/photos/bosstweed/225292960/
- 14. Be transparent
- 15. Loose sight of your organisations’ strategy for the sake of the project
- 16. Allow risk to only be apportioned to one partner
- 17. Over promise
- 18. Over reach
- 19. Forget about communicationCourtesy of : teachingsaggitarean http://www.flickr.com/search/?l=cc&mt=all&adv=1&w=all&q=postive&m=text
- 20. Where you can find more information http://www.jisc.ac.uk/contentalliance http://sca.jiscinvolve.org/
- 21. JISC Project Management workshop Date for your diary! 3rd May, JISC London offices Aimed at new projects who do not have a great deal of experience in terms of project management or may be unused to JISC funding and the way the JISC works Practical advice and guidance www.jisc.ac.uk/contentalliance | Slide 14 28 March 2011
- 22. www.jisc.ac.uk/contentalliance | Slide 15 28 March 2011 Thank you for listening and questions.... s.fahmy@jisc.ac.uk ‘We can all benefit from this rich compilation and I look forward to continuing collaboration on practical and policy matters of national and international importance.’ Dame Lynne Brindley, Chief Executive, British Library
Notes de l'éditeur
- Budget cuts- means that collaboration was vitalPotentially we’re seeing the model of ‘collaborate to compete’ i.e. By working together in small clusters regionally- more able to increase value proposition of individual institutionKeynsian- ‘invest to save’Be clear about what you want- strategy, engagement (internally and externally), strategy and potentially change management, maximising kudos/ uniqueness
- Collaboration as a mean to create Agora for public content: open "place of assembly"Change of Mind set amongst policy makers- started by last government but being continued by the coalition: Free government data- data.gov.ukDigital inclusion- race online 2012- branded under ‘Big society’ these daysVery excitingly though- digital world through TV: YouView. YouView is a coalition including the five main TV channels and Internet service providers to create a standard platform for TV delivered through your broadband pipes so that free-to-air internet-connected TV service to UK homes next year through set-top boxesSally Potter (celebrated UK film-maker) archive ‘opened up’ for for innovative teaching and learning: video browsing to see video frame by frame and link to production notes. But also to link with work in progress."The SP-ARK vision of social learning gives us a glimmer of the future today. Instead of locking archive materials away and restricting availability, it promises ready access to anybody anywhere with a computer and the internet.” Dr. Chris Berry, Professor of Film and Television Studies, Goldsmiths CollegeOther examples: DV8DGrowing Knowledge exhibition
- However, in order for partnerships to work there need to be mutual benefit- PPP model- needs to be fair and ethical on both sides - Membership model- value is commersurate non-financial rewardsRewards, not always financial- but of high strategic priority or tapping a gap in the market.Ideal if goals trying to achieve are essential at a strategy level to both orgs, if the orgs involved are the only players that can make work and equally matched in terms of resource and committment.Always a ‘first amongst equals’- what does each bring to the party NB- doesn’t have to be digital, physical engagement can be just as important Questions to ask yourself: Is there a user need?policy on ‘open’ (more usage) or commercial?? IPRRevenue vs profitInternational dimensionIf you’ve asked these questions, has your partner?
- Be bold, be positive and creative- nothing kills a project like stagnation