Jenerosity Marketing capabilities presentation

1. Capabilities Presentation
January 15, 2013

2. MISSION
statement
To develop mutually-beneficial
licensing and promotional
partnerships between top-tier brands
and manufacturing companies while
maximizing consumer engagement via
innovative and effective
digital marketing solutions.

3. CAPABILITIES business development
With over ten years of experience in business development across
a variety of categories, we have the mindset, vision and
initiative to identify and execute new and unique opportunities
to help drive your business forward.
Specific capabilities include:
• Situation analysis
• Opportunity identification
• Potential partner evaluation
• Deal term negotiation
• Contract review
• Program execution and implementation
• Project management
• Client services

4. CAPABILITIES licensing
At Jenerosity Marketing, we have mastered the process of
licensing both from the perspective of the licensor and the
licensee to develop programs and products that accurately
reflect and extend your brand.
Specific capabilities include:
• Creation of sales and marketing materials
• Roll-out strategy development
• Category analysis
• Brand/manufacturer identification and out-reach
• Proposal evaluation
• Deal term negotiation
• Contract review
• Product development
• Retailer support
• Royalty report review

5. CAPABILITIES promotions/entertainment
marketing
Having worked for major Fortune 500 companies like Burger King
and Embassy Suites, we have the contacts, experience and
resources you need to plan, negotiate and execute entertainment-
based, third-party promotions that will positively impact your
bottom line.
Specific capabilities include:
• Strategy development
• Calendar management
• Category determination
• Potential partner identification and out-reach
• Brand recommendation and/or selection
• Proposal evaluation
• Contract negotiation
• Product development

6. CAPABILITIES digital marketing/advertising
Being fully immersed in the digital space, we boast a complete
understanding of the digital landscape from social media to
digital distribution and have the know-how and expertise to
develop marketing programs to ensure maximum consumer awareness
and interaction.
Specific capabilities include:
• Trend identification
• New technology maximization
• Strategy development
• Concept ideation
• Vendor evaluation
• Project management
• ROI monitoring/measurement

7. WHY JENEROSITY our unique selling proposition
Experience
Having spent over 16 years in the licensing, promotions and
entertainment marketing worlds, Jenerosity Marketing has been on
all sides of the equation, from selling licenses to
manufacturers and retailers to selecting brands for promotional
use. This well-rounded expertise provides Clients with a 360-
degree program perspective. Add to this a complete 18-month
immersion in the digital arena and you can bet that the result
will be innovative and effective programs that fully engage your
consumers.
Innovation
Jenerosity Marketing keeps up to date on new technologies and
innovations so that you don’t have to. We possess an uncanny
ability to identify new and unique opportunities that will allow
you to promote your products and programs to potential consumers
in a way that grabs their attention and encourages them to
interact with your brand, resulting in action.

8. WHY JENEROSITY our unique selling proposition
(cont.)
Relationships
We are “people collectors” and we consider our partners to be
our friends. We also thrive on helping other people
connect. With an extensive network throughout the licensing,
promotional and entertainment industries (in additional to
digital), we can help you gain access almost anywhere you desire
to be.
Customer Service
At Jenerosity Marketing, we genuinely care about you and your
business. As a result, exceptional service, unwavering ethics,
integrity and open communication are paramount. Our work ethic
is unrivaled with impeccable follow-through, persistence and
determination and we hold ourselves up to these high standards
all while maintaining a positive, enthusiastic and can-do
attitude.

9. TEAM bios
Jen Kramer (Principal)
With 16+ years in the licensing, promotions and entertainment marketing
business, Jen Kramer has worked with some of the largest, most powerful
companies in the world.
From Hearst Magazines, where she managed licensing programs for House
Beautiful at Walmart and Country Living at QVC and launched a TV show
under the Popular Mechanics for Kids brand to The itsy bitsy
Entertainment Company where she reinvigorated the Eloise brand and
handled a wide variety of licensed categories for Teletubbies and Noddy,
she has worked in virtually every category including toys, apparel and
accessories, publishing, social expressions and grocery.
Jen has a complete understanding of the toy and premium manufacturing
process due to many years at Avon and PPW where she and her team
developed fun, innovative and interactive playthings for children of all
ages. Jen also spent a couple of years managing Burger King’s kids’ meal
calendar and spearheading entertainment marketing initiatives for other
agency Clients such as Embassy Suites, Lee Jeans, Macy’s and Winn Dixie.
In the past couple of years, Ms. Kramer has expanded and honed her
digital skills at the premiere social engagement marketing company,
SocialVibe, where she drove new business development and research and
strategy.

10. CONTACT information
Jenifer Kramer
323.397.3334
jen@jenerositymarketing.com
1236 N. Sweetzer Avenue, #10
West Hollywood, CA 90069
www.jenerositymarketing.com