JSH&A’s “Case of the Mandays” campaign reminded moms nationwide that Manwich is an easy weeknight meal solution. Influencer engagement, Twitter parties and sponsored content drove moms to Manwich.com and generated online conversations about the brand.

1. “A Case of the Mandays”
1
Job to be Done: Leverage social influencers to
remind moms that Manwich is a winning mealtime
solution in the absence of brand-owned social
channels.
Strategic Approach: Engage third-party advocates
to share Manwich messages and increase online
conversations about Manwich as a tasty, easy
weeknight meal.
o Launch “Case of the Mandays” campaign to
inspire families to get back to the dinner table on
one of the busiest nights of the week – Mondays.
o Ask bloggers, influencers and celebrities whose
social presence and content resonate with moms
to share new Manwich recipes and usage ideas.
o Use Twitter parties and influencer content to drive
consumers to Manwich.com to interact with
brand videos and recipe content.
Outcomes:
o 76MM+ social media impressions
o 105% increase in unique visitors to Manwich.com
o 3% increase in total online conversations
containing evidence of purchase intent
o 23,800+ unique pieces of social content created