Jacco Valkenburg is one of a growing band of recruiters who is looking to move his clients career sites from a traditional website to a Facebook career page, utilising Facebook technology, search and targeting. Others are strongly opposed to this view, believing the career site to be the number one venue for applications.

1. Ditch
The Career Site
iRecruit Expo 2013
Jacco Valkenburg
WARNING: this presentation may not be suitable for Internet Agencies, Employer Branding Agencies,
Analytics Experts, SEO/SEA Specialists, Wordpress Pros or RINOs.

2. www.recruit2.nl
Old school recruitment / marketing
2
CAREERSITE
StoryVacancies
Print Job FairsAgencies Job Boards

3. www.recruit2.nl
The old landing-page in Flash (2009)

4. www.recruit2.nl
Vacancies page - Wigo4it

5. www.recruit2.nl
Updating the recruitmentsite?
Requires:
1.Re-design of WWW-site
2.Needs to be suitable for mobile devices
3.New CMS
4.New internet agency (probably)
5.ATS integration
6.Webhosting, security, maintenance
7.Budget
8.Project team
9.Align with Marcom, Internet agency, Management
10.Time… 3-9 months

6. www.recruit2.nl
A free Facebook Page in 3 clicks…

7. www.recruit2.nl
Facebook CMS

8. www.recruit2.nl
Working at Wigo4it

9. www.recruit2.nl
Employer branding

10. www.recruit2.nl
…and a vacancies page (tab)

11. www.recruit2.nl
Search and apply for jobs

12. www.recruit2.nl
Facebook Page vs Recruitmentsite
PRO Facebook (Career) Page:
1.Fast
2.Easy
3.Free
Tabs can include all functionality of a traditional site
50+% of internet population is familiar with FB
No need to have a FB account, everything is accessible
(only commenting on status updates requires a login)

13. www.recruit2.nl
Facebook Page vs Recruitmentsite
CONTRA Facebook (Career) Page:
A lot of misunderstandings regarding Facebook
technology
Tabs cannot be accessed with a mobile device*
News updates are not always shown in timeline
(Edgerank)
* 9% of internet traffic on the www-site comes from mobile

14. www.recruit2.nl
Misunderstandings
1. Employees were afraid that they, and their updates
become visible to ‘anyone’ (it’s not)
2. Facebook is temporary (a recruitment site too)
3. Not SEO (are your vacancies on top of Google?)
4. A Facebook account is required (no)
5. People don’t apply via FB (please tell?)
6. Privacy issues (no recruitment-data is ‘shared’ with FB)
7. Facebook is private (it’s a web-page!)
8. It takes a lot of work (picking up the phone is also work)
9. You always need new content (really?)
10. It’s a big scary step (or is it a smart thing to do?)

15. www.recruit2.nl
Facebook as central stage in marketing
15

16. www.recruit2.nl
Facebook as central stage for recruiting

17. www.recruit2.nl
Social recruiting
17
FACEBOOK
CAREER PAGE

18. www.recruit2.nl
Old school adverteren Social recruiting
Kostbaar Gratis
Snel tot langzame reactietijd Direct resultaat (realtime)
Reactief, korte termijn Proactief, langetermijn relaties
Actieve werkzoekenden Passievere kandidaten
Beperkt inzicht Veel inzicht
Eenrichtingsverkeer zenden Sociaal en interactief
Beperkter bereik met veel verspilling Doelgericht en betrokken
Gemiddelde kwaliteit Hogere kwaliteit
Old school vs Social Recruiting
18

19. www.recruit2.nl
Media usage of students
Source: Make A Move 2012
All students use Facebook
19

20. www.recruit2.nl
IT-staff on social media
Source: IT Job Market Report – ITJobBoard

21. www.recruit2.nl
Jacco Valkenburg
>1996 Recruitment specialist
>1999 Freelance corporate recruiter
>2003 Starting Rec2Rec agency (Recruit2)
>2007 Blogger o.a. RecruitingRoundtable.nl
>2008 Author ‘Recruitment via LinkedIn’
>2009 Author ‘Career Management via LinkedIn’
>2009 Winner‘Best Social Recruiter 2009’
>2010 Offering Mobile Recruitment Apps
About me

22. www.recruit2.nl
Recruit2 – recruitment architects
Jacco Valkenburg
RECRUIT2.COM / RECRUITERUNIVERSITY.EU
LINKEDIN NL.LINKEDIN.COM/IN/JACCO
TWITTER @JACCOV
FACEBOOK FACEBOOK.COM/JACCOV
22