A presentation I did for Awareness Networks around what organizations need to consider for successful collaboration initiatives. Several concepts and models are included from by book, The Collaborative Organization (which talks about these concepts in far greater detail). Overall the presentation should help guide viewers on understanding where they are in the collaborative spectrum and what they need to do to move forward (based on the maturity model).

1. Making Enterprise Collaboration
Work
Jacob Morgan

2. • Principal, Chess Media Group
• Author of The Collaborative
Organization (McGraw Hill)
• Traveler and Chess Lover!
• Blog:
SocialBusinessAdviser.com
• Twitter: @JacobM

3. What I Believe
• Collaboration can make the world a better
place
• This idea is not enough for executives
• Need a focus on business value:
– The Collaborative Organization
• Shift from an idea to an action

4. The Ultimate Puzzle
The number of possible ways of
playing the first four moves for
both sides in a game of chess is
318,979,564,000
There are move possible chess
moves then there are atoms in the
entire universe
There are more possible Chess
moves then there are seconds that
have elapsed since the big bang

5. What Is Collaboration?
• Collaboration isn’t new, it’s been
around for many years
• All about two or more people
working together to create
something or achieve a goal
• Technology and culture have
changed

6. Collaboration Has Evolved
• Nobody even • Digital • Scale
remembers • With boundaries • Transparency
• Not at scale • Digital
• Poor depth and • Breadth and depth
breadth • No boundaries
• Small • Truly collaborative
groups/individual • Empowered
• Static employees
• Email!! • Dynamic
• Beyond email

7. Fueled by the Consumer Web
• Thanks to companies such as
Facebook, Twitter, Google, Foursquare, Linkedi
n and others it’s now so easy to:
– Find information and people
– Connect with information and people
– Create information
– Share information
– Consume information
• More comfortable living a public life

8. Mind the Gap
Consumer web The Enterprise
New tools and Trapped in email
behaviors
Legacy systems
Transparency
The enterprise is
getting left behind Old ways of working
Easy of use
and is struggling to Not efficient
Innovation adapt to current
Command and
Easy to changes in behavior control
find, connect, share and technology
, create, & consume Hard to navigate
Evolving Not adapting

9. Common Collaboration Problems
• Find subject matter experts
• Hard to find people and information
• Too much time spent in email
• Cross-boundary communication/collaboration
• Duplication of content
• Department and organizational alignment
• Making work more efficient
• Improving employee engagement
• Work-life balance

10. 5 Types of Organizations
• None of the elements are addressed
Unaware • May be doing some basic research
• More formalized discovery
• Basic planning
Exploring • 1-3 months
• Defined elements
• Formalized strategies developed
Defined • 1-3 months
• Implementation
• Modeled and championed
Adoptive • 1-3 years
• Iterations and improvement
• Danger of regressing
Adaptive • Remainder of time

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12. Collaborative Assessment
Goals and Organizational Process Technology Governance
Objectives culture
Stage 4 Stage 2 Stage 3 Stage 5 Stage 1
Not defined for No executive No escalation Need to No policies in
employees sponsorship in place develop place
integration
roadmap
Not open No guidelines
in place
Best practices
not shared

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15. 12 Principles of Collaboration
1. Individual benefit is just as important as the
overall corporate benefit (if not more
important)
2. Strategy before technology
3. Listen to the voice of the employee
4. Learn to get out of the way
5. Lead by example
6. Integrate into the flow of work

16. 12 Principles of Collaboration
7. Create a supportive environment
8. Measure what matters
9. Persistence
10.Adapt and evolve
11.Employee collaboration also benefits the
customer
12. And number 12 is…

17. Collaboration can Make the World
a Better Place

18. Questions?
Jacob Morgan
Principal, Chess Media Group
Author, The Collaborative Organization
TheCollaborativeOrganization.com
Jacob@ChessMediaGroup.com
SocialBusinessAdvisor.com
@JacobM
“…Jacob's book guides leaders on how to develop strategies to
build this type of a 'Collaborative Organization.‘
Vivek Kundra, Former Chief Information Officer of the United
States of America
“…Jacob’s book is a valuable strategic guide to help leaders deploy
emerging collaboration technologies and strategies to "get there.“
Jonathan Becher, CMO, SAP
"A valuable strategic guide for organizations looking to tap the
power of new social and collaborative tools to create more
connected, engaged, and successful organizations."
Ed Coleman, Chairman and CEO, Unisys Corporation