Slides from Convio Summit 2010 session with Jordan Viator. Session description: Tips, Tricks and Considerations When Embarking on Social Media Campaigning: Organizations are starting to equip themselves with material on strategy and tactics for social media programs, but there are countless bits of insight to be shared from practitioners who already have comprehension on running campaigns first hand. This session will cover a list of top “insider insights” for social media campaigning, including defining ROI metrics before starting, tapping into influencers, integrating social media into other communications efforts, starting an advocate program, how to take negative criticism and much, much more!

2. Tips, Tricks and Considerations When Embarking on Social Media Campaigning: The Essential Social Media Checklist for Nonprofits

3. A Key Communications Ingredient

6. 10 things if you haven’t thought of, you should consider now! “ The Checklist”

9. 2. Creating Content You Colleagues News Programs Social Media Research Friends

13. 5. Integrate

17. 7. Know Metrics before Campaign Facebook Twitter Blog General Facebook “likes” (previously fans) Number organization mentions Blog comments & responses Media Coverage from social media Funds raised on Facebook Causes/ social presence Twitter retweets Linkbacks to blog Social Shares from respective outlets # of tags on Facebook Number of Twitter followers over time Influencer pick-up of blog posts, topics Number of new supporters in housefile from social Number of Facebook event RSVPs Mentions of brand/ organization Referring traffic to blog from social media Referring traffic to campaign landing page(s) Number of Facebook “likes” of organization post(s) Influencer pick-up of tweets Linkbacks to event/campaign page from blog Number of click-throughs to campaign from each source Shares of event on Facebook Twitter lists organization “listed” Donations sourced from blog traffic Number of user-generated submissions Number of sign-ups on or sourced through Facebook Twitter-sourced donations Media pick-up of content from blog Number of video calls to action taken (URL visits, regs) Number of influencers who share message with network Number of key influencers who share message on behalf

18. WHAT HOW MANY WHEN

24. Tool Tracking for Use Hootsuite , Tweetdeck , Spredfast Twitter, Facebook, blogs Managing all social media Social Mention All social media Real-time search and alerts Addictomatic All social media Automatically personalized dashboard of all social activity Facebook Insights Facebook Fans, Demographics, Interactions TwitterCounter Twitter Followers, Following, Tweets, etc. over time Technorati Blogs Linkbacks, blog rank Bit.ly Links in social media Clicks, conversions Twitalyzer Twitter Finding Influencers, Retweeters, Community info Klout Twitter Influencing, influencers, type of user Twitter Analyzer Twitter Charts of mentions, friend trends, subjects, hashtags used What the Hashtag?! Twitter Number of Tweets