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The Essential Social Media Checklist ,[object Object],[object Object],[object Object]
Tips, Tricks and Considerations When Embarking on Social Media Campaigning:  The Essential Social Media Checklist for Nonprofits
A Key Communications Ingredient
Before You Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Caveats for the Social Masses ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 things if you haven’t thought of, you should consider now! “ The Checklist”
1. Define Success ,[object Object],[object Object],[object Object]
Be SMART ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Raise $1000 on Facebook by December, 2011” “ Reach 750 followers on Twitter by this June 2011”
2. Creating Content You Colleagues News Programs Social Media Research Friends
3. Prioritize Content ,[object Object],[object Object],[object Object],[object Object]
4. Get Internal Buy-In ,[object Object],[object Object],[object Object]
Buy-In Beyond Mgmt ,[object Object],[object Object],[object Object],[object Object]
5. Integrate
 
 
6. Tap into Influencers ,[object Object],[object Object],[object Object]
7. Know Metrics before Campaign Facebook Twitter Blog General Facebook “likes” (previously fans) Number organization mentions Blog comments & responses  Media Coverage from social media Funds raised on Facebook Causes/ social presence Twitter retweets Linkbacks to blog Social Shares from respective outlets # of tags on Facebook Number of Twitter followers over time Influencer pick-up of blog posts, topics Number of new supporters in housefile from social  Number of Facebook event RSVPs Mentions of brand/ organization Referring traffic to blog from social media Referring traffic to campaign landing page(s) Number of Facebook “likes” of organization post(s) Influencer pick-up of tweets Linkbacks to event/campaign page from blog Number of click-throughs to campaign from each source Shares of event on Facebook  Twitter lists organization “listed”  Donations sourced from blog traffic Number of user-generated submissions Number of sign-ups on or sourced through Facebook Twitter-sourced donations Media pick-up of content from blog Number of video calls to action taken (URL visits, regs) Number of influencers who share message with network Number of key influencers who share message on behalf
WHAT HOW MANY WHEN
8. “Calendarizing” Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sync with overall communications plan!
 
9. Dealing with Negativity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10. Using the Right Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tool Tracking for Use Hootsuite ,  Tweetdeck , Spredfast Twitter, Facebook, blogs Managing all social media Social Mention All social media Real-time search and alerts  Addictomatic All social media Automatically personalized dashboard of all social activity Facebook Insights Facebook Fans, Demographics, Interactions  TwitterCounter Twitter Followers, Following, Tweets, etc. over time Technorati Blogs Linkbacks, blog rank Bit.ly Links in social media Clicks, conversions Twitalyzer  Twitter Finding Influencers, Retweeters, Community info Klout Twitter Influencing, influencers, type of user  Twitter Analyzer Twitter Charts of mentions, friend trends, subjects, hashtags used What the Hashtag?! Twitter Number of Tweets
Parting Words of Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],Jaime-Alexis Fowler @JamieAlexis @PathfinderInt jfowler@pathfind.org

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The Essential Social Media Checklist for Nonprofits

  • 1.
  • 2. Tips, Tricks and Considerations When Embarking on Social Media Campaigning: The Essential Social Media Checklist for Nonprofits
  • 3. A Key Communications Ingredient
  • 4.
  • 5.
  • 6. 10 things if you haven’t thought of, you should consider now! “ The Checklist”
  • 7.
  • 8.
  • 9. 2. Creating Content You Colleagues News Programs Social Media Research Friends
  • 10.
  • 11.
  • 12.
  • 14.  
  • 15.  
  • 16.
  • 17. 7. Know Metrics before Campaign Facebook Twitter Blog General Facebook “likes” (previously fans) Number organization mentions Blog comments & responses Media Coverage from social media Funds raised on Facebook Causes/ social presence Twitter retweets Linkbacks to blog Social Shares from respective outlets # of tags on Facebook Number of Twitter followers over time Influencer pick-up of blog posts, topics Number of new supporters in housefile from social Number of Facebook event RSVPs Mentions of brand/ organization Referring traffic to blog from social media Referring traffic to campaign landing page(s) Number of Facebook “likes” of organization post(s) Influencer pick-up of tweets Linkbacks to event/campaign page from blog Number of click-throughs to campaign from each source Shares of event on Facebook Twitter lists organization “listed” Donations sourced from blog traffic Number of user-generated submissions Number of sign-ups on or sourced through Facebook Twitter-sourced donations Media pick-up of content from blog Number of video calls to action taken (URL visits, regs) Number of influencers who share message with network Number of key influencers who share message on behalf
  • 19.
  • 20.  
  • 21.
  • 22.
  • 23.
  • 24. Tool Tracking for Use Hootsuite , Tweetdeck , Spredfast Twitter, Facebook, blogs Managing all social media Social Mention All social media Real-time search and alerts Addictomatic All social media Automatically personalized dashboard of all social activity Facebook Insights Facebook Fans, Demographics, Interactions TwitterCounter Twitter Followers, Following, Tweets, etc. over time Technorati Blogs Linkbacks, blog rank Bit.ly Links in social media Clicks, conversions Twitalyzer Twitter Finding Influencers, Retweeters, Community info Klout Twitter Influencing, influencers, type of user Twitter Analyzer Twitter Charts of mentions, friend trends, subjects, hashtags used What the Hashtag?! Twitter Number of Tweets
  • 25.
  • 26.

Notes de l'éditeur

  1. Allow to: Build and maintain relationships Post short messages Post videos Focus on specific topics Share whereabouts Share sites, content of interest
  2. there is no substitute for real world experience. explaining benefits and problems they can solve for your organization. Use tools like Google Alerts, Social Mention