Viral marketing with the oat meal

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Liftech Elevators Pakistan

Business Technologie

Viral Marketing
with

Matthew Inman, The Oatmeal
Presented at SXSW on March 13th ‘11

• Started as a night/weekend job
• Took it from concept to launch in 66.5 hours
• Within 6 months: 100,000 registered users.
Acquired by a competitor
• Within 1 year: 40 million page views a month,
over 1 million registered users.
• One of the largest free dating sites in the US.

So what was the problem?
Having a boss = bad
SEO = sorta bad

Website header
does not equal
place to put a giant
photo of your head

theoatmeal.com/book
Flickr photos by Liang Shi
liang-shi.com

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Viral marketing with the oat meal

1. Viral Marketing with Matthew Inman, The Oatmeal Presented at SXSW on March 13th ‘11

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9. • Started as a night/weekend job • Took it from concept to launch in 66.5 hours • Within 6 months: 100,000 registered users. Acquired by a competitor • Within 1 year: 40 million page views a month, over 1 million registered users. • One of the largest free dating sites in the US.

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20. So what was the problem? Having a boss = bad SEO = sorta bad

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