Viral marketing with the oat meal

1. Viral Marketing
with
Matthew Inman, The Oatmeal
Presented at SXSW on March 13th ‘11

2. 2

3. 3

4. 4

9. • Started as a night/weekend job
• Took it from concept to launch in 66.5 hours
• Within 6 months: 100,000 registered users.
Acquired by a competitor
• Within 1 year: 40 million page views a month,
over 1 million registered users.
• One of the largest free dating sites in the US.

17. 17

20. So what was the problem?
Having a boss = bad
SEO = sorta bad

26. TEN BUTTCRAPTONS
OF PEOPLE!

28. Animals, Grammar,
Manboobs, OH MY!

30. Pigs are amazing!

32. Grammar

35. Literally

38. Caffeine

43. Food

47. Juicy Fruit
It’s gonna move ya!

50. Keep it short with
Lots o’ visuals

52. Truth!

67. Quick, take a photo!

70. The Horror

74. Round bloated baby people

78. Website header
does not equal
place to put a giant
photo of your head

79. Social news sites

81. Title things well

85. Pay attention
(especially to Natalie)

89. Gripey gripes

94. Make fun of someone!

102. THE
END!

104. theoatmeal.com/book
Flickr photos by Liang Shi
liang-shi.com