01 effective communications_for_leaders_in_the_21st_century_final

Effective
Communication for
Leaders in the 21st

Century

http://groovylibrarian.edublogs.org/2011/01/18/new-resource-for-teachers/

About me
• 25+ years in education
• Coordinator of the Virtual Teacher Centre of the
NLTA
• Professional Learning and online professional
learning with CDLI
• Instructional Design

Overview
• Trends in technology and learning
• Tools for communicating
• Share some thoughts and ideas
• Walk away with one goal, one idea, one
new direction…

In 45 minutes or
less!!!!

For what year are we preparing
our students?

For what year are we preparing
our students?
This Fall’s Kindergarten
Class will graduate in
2025.

What will the world be like in
2025?

What will the world be like in
2025?
Will schools be any
different?

http://classroomchoreography.files.wordpress.com/2010/08/classroom-early-20th-c.jpg

http://classroomchoreography.wordpress.com/2010/08/04/what-do-we-want-from-our-schools/

http://www.stlukeshhi.org/stlukespreschool

http://newell-fondapreschool.blogspot.com/2010_10_01_archive.html

http://fizahadam.blogspot.com/2010/09/math-ict-and-me.html

http://www.creativetots.com/blog/smartboard-math-fun/

http://besteducationpossible.blogspot.com/2011/05/technology-and- http://www.prlog.org/11001368-kids-kids-of-clayton-preschool-
preschool-classroom-part.html kids-use-smartboards.jpg

What (Who) needs to
adapt?

http://www.focusonlinecommunities.com/blogs/Finding_Home/201
0/07/26/looking-for-my-old-teachers-on-facebook
http://www.wirelessmobilemedia.com/

http://image1.masterfile.com/em_w/05/54/97/648-05549799w.jpg
http://image1.masterfile.com/em_w/02/21/74/700-02217459w.jpg

http://www.americanri.com/services/mobile.php

Your turn…
How has teaching and
learning changed since you
went to school?

Technological Trends
What is changing?
What is impacting schools?
What is on the horizon?

How many world-wide Internet users were
there in the year 2011?

2,000,000,000 (2 billion)
(source: UN Telecommunication agency, Jan.
2011)

How many Facebook users are there?

Over 800 million!
Other: Over 250 million photos are uploaded every day! Over 70
languages are used on Facebook and over 75% of the users are
outside of the U.S.
(Source: Facebook Statistics)

Since its release in 2007 how many “apps”
have been created for the iPhone?

Over 650,000
As of Jan. 22 2011 – over 10 Billion Apps
have been downloaded from iTunes

How many mobile phone connections are there worldwide?

More than 1 billion added in the last 1 ½ years!
(Source – Wireless Intelligence)
This will increase to 6 Billion in 2012 and China will hit 1 billion
connections in 2012

http://www.gamebasedlearning.org.uk/content/view/59/60/

For Discussion…
Talk about trends in technology?
• Talk about the trends…
• Are they (the authors) on the right track?
• Are you (we) on the right track?

Pedagogical and Curricular
Considerations

Blended Learning is an approach to course design that brings together the
best of both face-to-face and online strategies. This combination aims to build
best of both face-to-face and online strategies
from each approach to create an innovative and effective learning experience
for students.

The notion behind a blended approach is the planned integration of online
planned integration of online and face-to-face
and face-to-face instructional approaches in a way that maximizes the
instructional approaches
positive features of each respective delivery mode. For example, online
materials can provide students with flexibility and a way to access engaging
multimedia content. However, one of the often-heard criticisms of online
courses is that some may find them isolating or lacking in interpersonal
contact. In the case of a blended learning course that contact could be
provided in the form of face-to-face class sessions.

http://cnx.org/content/m15048/latest/

…increase is learning outcome measures and
lowering of attrition rates vs. fully online courses
(Dziuban, Hartman & Moskal, 2004)

…opportunity for students to practice technology skills in
navigating online course materials and creating digital content for
assignments…

…increase in student-instructor and student-student interaction
through discussion forums, blogs, wikis, social networking, etc

…ability to reserve face-to-face time for interactive activities, such as
higher-level discussions, small group work, debates, demonstrations, or
lab activities.

What students think…
Convenience
Blended Learning is an approach to course design that brings together the best of
Self-paced
both Flexibility of schedule
face-to-face and online strategies. This combination aims to build from each
approach to create an innovative and effective learning experience for students.

greater reach and accessibility of educational material
The notion behind a blended approach is the planned integration of online and
face-to-face instructional approaches in a way that maximizes the positive
features of each respective delivery mode. For example, online materials can
utilizing e-learning material where required
provide students with flexibility and a way to access engaging multimedia
content. However, one of the often-heard criticisms of online courses is that some
may find them isolating or lacking in the right combination themedia a
integrating digital content across interpersonal contact. In of case of
blended learning course that contact could be provided in the form of face-to-face
delivery types
class sessions.

scaling, speed of delivery and impact,

Flipped Classrooms

http://www.knewton.com/flipped-classroom/

“We used to know how to know. We got our
answers from books or experts. We’d nail down the
facts and move on.

But in the Internet age….

Think There’s more knowledge than ever, of course, but it’s
different.
about it…
Topics have no boundaries, and nobody agrees on
anything. Yet this is the greatest time in history to be
a knowledge seeker . . . if you know how.”
David Weinberger

Classroom Instruction That Works

http://www.mcrel.org/pdf/instruction/5992tg_what_works.pdf

Marzano

This sounds
familiar? But
the tools have
changed.

Marzano

We need to
consider the 3
E’s of
education

The 3 E’s of Education

Enabled, enga
ged, empower
ed.

http://www.slideshare.net/ProjectTomorrow/speak-up-2010-national-findings-students-and-parents

3 Trends
Mobile Learning
Online and Blended Learning
E-texts & Digital Content


Student Vision

Social-based
Untethered
Digitally-rich


Content is
everywhere…
How can it be
curated?

http://www.iloveseo.net/content-curation-definition-and-generation/

http://heyjude.wordpress.com/category/communication-tools/

Mlearning
[M]obile learning in a wider TEL [Technology-Enhanced
Learning] context is the whole problem. It no longer has
anything to do with that or institutional contexts. TEL is top-
down/centre-out/we-take-the-lead; we are in a situation that's
outside-in/bottom-up/they-take-the-lead.

PROF. JOHN TRAXLER, UNIVERSITY OF WOLVERHAMPTON

https://mobilelearninginfokit.pbworks.com/w/page/41753238/Learning%20and%20
teaching%20considerations

Mlearning
[M]obile learning in a wider TEL [Technology-Enhanced Learning]
context is the whole problem. It no longer has anything to do with
that or institutional contexts. TEL is top-down/centre-out/we-take-
the-lead; we are in a situation that's

outside-in/bottom-up/they-take-the-lead.
PROF. JOHN TRAXLER, UNIVERSITY OF WOLVERHAMPTON

https://mobilelearninginfokit.pbworks.com/w/page/41753238/Learning%20and%20
teaching%20considerations

http://hippasus.com/resources/sweden2010/SAMR_TPCK_IntroToAdvancedPractice.pdf

SAMR

Ruben R.
Puentedura,
Ph.D.

SAMR
Substitution:
• What will I gain by replacing the
older technology with the new
technology?

SAMR
Substitution to Augmentation:
• Have I added a feature to the task process
that could not be done with the
older technology at a fundamental level?
• How does this feature contribute to my
design?

SAMR
Augmentation to Modification:
• How is the original task being modified?
• Does this modification depend upon the
new technology?
• How does this modification contribute to
my design?

SAMR
Modification to Redefinition:
• What is the new task?
• Will it replace or supplement older tasks?
• How is it uniquely made possible by the
new technology?
• How does it contribute to my design?

http://www.tpck.org/

TPCK Model

K= Knowledge

For Discussion…
Talk about curriculum and
pedagogy…
What are you seeing in your school? Are you seeing any shifts? Is it spreading or
relatively “instructor dependant”?
Are you an instructional leader?
• Are you providing the time and the models for teachers to learn and pursue
engaging pedagogies?
• Are you promoting and are involved in PLCs and Communities of Practice for
sharing and mentoring?

21 st
Century
Communications

http://heyjude.wordpress.com/category/communication-tools/

Digital Communications

http://www.aasa.org/content.aspx?id=12184

Social Media and
Communications


Social Media and
Communications
• How do you currently use social
media in your school?
• What tips would you give to
other school leaders looking to
apply social media tools to their
school communities?


Digital Communications
Media Purposes
Twitter What can you say in 140 characters or
less?
Mobile Mobile phone tech –Poll your
parents/students. How many have
mobile devices? How many prefer text or
Tweets?
Facebook Facebook.com – Need I say more?
Blogging blogger.com, myvtc.ca, educblogs.org
Wiki Wikispaces, pbworks, wikipedia
Screencasting/podcasting/videocasting Screencastomatic, jing, camtasia,
Google Docs Docs.google.com
Storify Storify.com – a masher for social media
Tablet Technologies Ipad, Android, BYOD – How can you
leverage them for communications?

Going Mobile
• Use them to communicate to
parents, students, media and the
community for anything!!
• Lockdowns, snow days, special
events, report card
days, holidays…
• Is your website mobile friendly?

Going Mobile
• Choose your tool carefully!
• Remember, once it is out there
digitally, there is no taking it back!!
• If the messages are “school
community only”, then don’t use
publically accessible apps!
(Twitter, Facebook, YouTube)

Going Mobile
• What kinds of apps?
• Do you mean social
media apps?
• Are they easy to use?

Going Mobile
Yes, social media.
There are lots of ways
to connect with
stakeholders!!

http://www.irca.org/inform/issue25/DStraker.html

Going Mobile

Texting for
communications
Txting for Communications

Going Mobile http://www.assortedstuff.com/?p=3447

And most
are
available
via mobile

Going Mobile

But let’s
talk
MOBILE
for a sec

Gone Mobile

http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/

Going Mobile

http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/

Social Media + Mobile Apps
Impossible to touch on every
social media site or app. But, if
there is a need, chances are there
is an app or site for that!

Twitter
Communicate to parents, students, media and the
community.
Go to twitter.com, create an account, start following
other principals to see what they are saying on
twitter.
But remember! Anyone can follow you!!

FaceBook
• Many Strengths and challenges
• Powerful communications tool
• Try using it for SAC communications…
• Public facing communications portal for community
relations, news, events, etc…
• Student reminders – events, registration, closures, good
news stories…
• Parent communications – but careful! It’s public!

http://mashable.com/2011/04/26/facebook-for-schools/

POSITIVES
• Share school news
• Share what’s happening
• Share upcoming events
• Make school
announcements CAUTIONS
• Use media to showcase • Protect students at all
school culture times
• Share photos • Protect teachers at all
• Share success stories times
• Use polls • Check with your district
• Use Facebook questions • Check with parents
• Protect yourself
• Turn on all available
protection
• MONITOR at ALL TIMES

http://www.principalspage.com/theblog/
http://theprincipalandinterest.wordpress.com/
http://practicalprincipals.net/

Blogging
• Share news
• Respond to traditional
media
• Access anytime,
anywhere
• Look for blogs from
• Increase coverage
other administrators
• Build community
• Who are they
following
• Who is commenting
• What are they saying
• Join the conversation

WIKIs
• Interactive
• Co-creation
• Easily maintained
• Free
• Always building on
• Multi-media ready
existing ideas
• Easily organized and
• Great for PLCs
deployed
• Great for PL, for
sharing ideas privately
and publically

Screencasting/Podcasting/
Videocasting Channels

• Video and audio and screen capture technology
• Screencast-o-matic - free
• Jing – free
• Audioboo.fm – audio podcasting – Social media
ready, iTunes ready, mobile ready, and free!

YouTube

http://www.youtube.com/watch?v=TyaUNK0cgx4

Jing for Teaching

http://www.techsmith.com/jing.html

Jing For Principals

• Video and audio announcements
• School News
• Media
• Recognition
• Reminders
• Tutorials
• Capture voice, video and screen
• Media Campaigns
with a simple piece of software, a
mic and a web cam!!

Google Docs
• Easy online forms
• Inventories
• Data Collection
• Document sharing
• Co-development
• PLCs
• Peer Interactions
• Forums
• Soon to be GOOGLE
DRIVE
GOOGLE DRIVE

Tablet Technologies
• Explosion of tablets and apps…
• Move everything you are doing on PC or Mac
to a tablet environment…well… almost
everything.
• Target your communications to mobile web
and tablet
• Cloud computing environments
• Built in multimedia capabilities
• Similar to mobile, with a friendlier screen.

Quick Ideas
Technology Utilization
Twitter Communicate to parents, students and the
community
Digital Tech for Administrator PL Decide on a topic, read by listening or
watching, read blogs, respond to blogs, join
networks or start your own…
Podcasting/Screencasting/ For parents, teachers, students, media
communications
Blogging For parents, teachers, students, media
communications
Wiki / Google For Professional Learning and PLCs
Tablet and Mobile Mobile access to all of the above!! (There IS an
APP for that!)
FaceBook and other public facing sites Public side – plenty of opportunities, plenty of
cautions, plenty of benefits
LMS (Learning Management Systems) Promote blended learning environments

For Discussion…
Talk about tools for
communicating
What ones do you like?
Share an idea with a neighbour.
What do you want to try and have not been able to for any of a number of
reasons…
How do you currently use social media in your school?
What tips would you give to other school leaders looking to apply social
media tools to their school communities?

Select 1 tool, 1 idea, 1 concept…
Research it and put it into practice.
There are many tools out there.
Select the one that best matches
your purpose and go for it!!!

01 effective communications_for_leaders_in_the_21st_century_final

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