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SALES POPPYCOCK!
REDEFINING THE RULES
#1 RULE OF SALES
“Patience is a virtue”
POPPYCOCK!
“Patience is a strategy”
#2 RULE OF SALES
“Money is money - even when the client’s a jerk”
POPPYCOCK!
“Some clients are just not worth having”
#3 RULE OF SALES
“You were born a salesman”
POPPYCOCK!
“Sales is a learnt skill”
#4 RULE OF SALES
“The product sells itself”
POPPYCOCK!
“The salesperson sells it”
#5 RULE OF SALES
“Persistence is profitable”
POPPYCOCK!
“Qualification is profitable”
#6 RULE OF SALES
“Great salespeople are fast talking extroverts”
POPPYCOCK!
“Great salespeople are better listeners than talkers”
#7 RULE OF SALES
“Time is money”
POPPYCOCK!
“Time is only money when you use it wisely”
#8 RULE OF SALES
“People buy what”
POPPYCOCK!
“People buy why”
#9 RULE OF SALES
“Do whatever it takes to make a sale”
POPPYCOCK!
“Make a sale only if it satisfies your client’s need”
#10 RULE OF SALES
“Sell on results”
POPPYCOCK!
“Sell on feelings”
#11 RULE OF SALES
“More prospects equals more sales”
POPPYCOCK!
“Prospects are not created equal so prune your list”
#12 RULE OF SALES
“Talk a good game”
POPPYCOCK!
“Walk the talk”
#13 RULE OF SALES
“Sales training produces results”
POPPYCOCK!
“Sales training without reinforcement seldom sees results”
#14 RULE OF SALES
“Your job is to serve”
POPPYCOCK!
“Your job is to help & advise”
#15 RULE OF SALES
“Sales is a numbers game”
POPPYCOCK!
“Sales is timing & trends”
#16 RULE OF SALES
“Focus on selling your solution”
POPPYCOCK!
“Focus on selling your client the end result”
#17 RULE OF SALES
“Work on your sales skills to improve your results”
POPPYCOCK!
“Work on your sales skills PLUS your thoughts & beliefs to
improve your results”
#18 RULE OF SALES
“Close the deal no matter what”
POPPYCOCK!
“Close the deal only if it makes good business sense”
#19 RULE OF SALES
“There’s no competition”
POPPYCOCK!
“There’s always competition”
#20 RULE OF SALES
“Customer service is a department”
POPPYCOCK!
“Customer service is everyone’s job”
#21 RULE OF SALES
“Rejection comes with the territory”
POPPYCOCK!
“Rejection is God’s protection”
#22 RULE OF SALES
“Good salespeople sell snow to the Eskimos”
POPPYCOCK!
“Good salespeople only sell to those who need their
services”
#23 RULE OF SALES
“Always be closing”
POPPYCOCK!
“Always be having conversations & building relationships”
#24 RULE OF SALES
“Good leaders must first become good servants”
POPPYCOCK!
“Good leaders must first become good followers”
#25 RULE OF SALES
“Price is the primary buying decision”
POPPYCOCK!
“Value is always the primary buying decision”
#26 RULE OF SALES
“Enthusiasm is key to a good pitch”
POPPYCOCK!
“Passion is the key to a good pitch so discover what’s
important to your client”
#27 RULE OF SALES
“To get more orders make more calls”
POPPYCOCK!
“To get more orders be better prepared”
#28 RULE OF SALES
“The client is always right”
POPPYCOCK!
“Seldom are clients right so sell them what they want &
give them what they need”
#29 RULE OF SALES
“Don’t use close-ended questions”
POPPYCOCK!
“There’s a time & a place for close-ended questions i.e. the
close”
#30 RULE OF SALES
“Fake it till you make it”
POPPYCOCK!
“Act it until you become it”
FIND OUT MORE
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http://jane-frankland.com

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Sales Poppycock: Redefining the Sales Rule Book

  • 2. #1 RULE OF SALES “Patience is a virtue” POPPYCOCK! “Patience is a strategy”
  • 3. #2 RULE OF SALES “Money is money - even when the client’s a jerk” POPPYCOCK! “Some clients are just not worth having”
  • 4. #3 RULE OF SALES “You were born a salesman” POPPYCOCK! “Sales is a learnt skill”
  • 5. #4 RULE OF SALES “The product sells itself” POPPYCOCK! “The salesperson sells it”
  • 6. #5 RULE OF SALES “Persistence is profitable” POPPYCOCK! “Qualification is profitable”
  • 7. #6 RULE OF SALES “Great salespeople are fast talking extroverts” POPPYCOCK! “Great salespeople are better listeners than talkers”
  • 8. #7 RULE OF SALES “Time is money” POPPYCOCK! “Time is only money when you use it wisely”
  • 9. #8 RULE OF SALES “People buy what” POPPYCOCK! “People buy why”
  • 10. #9 RULE OF SALES “Do whatever it takes to make a sale” POPPYCOCK! “Make a sale only if it satisfies your client’s need”
  • 11. #10 RULE OF SALES “Sell on results” POPPYCOCK! “Sell on feelings”
  • 12. #11 RULE OF SALES “More prospects equals more sales” POPPYCOCK! “Prospects are not created equal so prune your list”
  • 13. #12 RULE OF SALES “Talk a good game” POPPYCOCK! “Walk the talk”
  • 14. #13 RULE OF SALES “Sales training produces results” POPPYCOCK! “Sales training without reinforcement seldom sees results”
  • 15. #14 RULE OF SALES “Your job is to serve” POPPYCOCK! “Your job is to help & advise”
  • 16. #15 RULE OF SALES “Sales is a numbers game” POPPYCOCK! “Sales is timing & trends”
  • 17. #16 RULE OF SALES “Focus on selling your solution” POPPYCOCK! “Focus on selling your client the end result”
  • 18. #17 RULE OF SALES “Work on your sales skills to improve your results” POPPYCOCK! “Work on your sales skills PLUS your thoughts & beliefs to improve your results”
  • 19. #18 RULE OF SALES “Close the deal no matter what” POPPYCOCK! “Close the deal only if it makes good business sense”
  • 20. #19 RULE OF SALES “There’s no competition” POPPYCOCK! “There’s always competition”
  • 21. #20 RULE OF SALES “Customer service is a department” POPPYCOCK! “Customer service is everyone’s job”
  • 22. #21 RULE OF SALES “Rejection comes with the territory” POPPYCOCK! “Rejection is God’s protection”
  • 23. #22 RULE OF SALES “Good salespeople sell snow to the Eskimos” POPPYCOCK! “Good salespeople only sell to those who need their services”
  • 24. #23 RULE OF SALES “Always be closing” POPPYCOCK! “Always be having conversations & building relationships”
  • 25. #24 RULE OF SALES “Good leaders must first become good servants” POPPYCOCK! “Good leaders must first become good followers”
  • 26. #25 RULE OF SALES “Price is the primary buying decision” POPPYCOCK! “Value is always the primary buying decision”
  • 27. #26 RULE OF SALES “Enthusiasm is key to a good pitch” POPPYCOCK! “Passion is the key to a good pitch so discover what’s important to your client”
  • 28. #27 RULE OF SALES “To get more orders make more calls” POPPYCOCK! “To get more orders be better prepared”
  • 29. #28 RULE OF SALES “The client is always right” POPPYCOCK! “Seldom are clients right so sell them what they want & give them what they need”
  • 30. #29 RULE OF SALES “Don’t use close-ended questions” POPPYCOCK! “There’s a time & a place for close-ended questions i.e. the close”
  • 31. #30 RULE OF SALES “Fake it till you make it” POPPYCOCK! “Act it until you become it”