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Similaire à Digital procurement 2013 keynote (20)
Digital procurement 2013 keynote
- 11.
It’s
about
moving
from:
What
do
we
want
to
make
the
consumer
feel
&
think
about
our
brand?
- 12.
To:
How
can
our
brand
meet
consumers’
expecta;ons,
needs
and
desires?
- 18. But a lot will be …!
Content
marke6ng
Credit:
Doug
Kessler,
Velocity
Partners
- 28. For those keeping score …!
1
UX of everything!
2
Content marketing!
3
Mobile, mutli-screen engagement!
4
Visual, social discovery!
5
Evolving media opportunities!
6
Data, analytics!
- 33. “The internet of things” is beginning to
spawn practical products for consumers!
- 46. Thanks
for
listening!
Jason@agilitico.com
@jasonheller