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Using Metrics that Matter
to Embrace our
Mobile/Social World
9 January 2014

Jeff Grisenthwaite
VP, Operations
Purpose
Tour of Metrics that Matter tools &
features to help you:
1. Leverage mobile/social technologies
in your measurement approaches
2. Measure effectiveness & impact of
mobile/social programs & platforms
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
Scrap Learning
Typical Company

50%

MTM Client Average
within 6 Months

 Not relevant

MTM Client Average

 Already knew info
33%

MTM Top 25%
MTM Top 5%

 Not practical
18%
 Bad timing
10%

38%
Metrics that Matter Mobile

Free App for
Android & iOS
Quick and easy
class search
Course reviews
with star ratings
& comments
Search by Topic or Training Location
MTM Feed: Classes, Ratings, Comments
How Do I Get It?
Implement for Your Organization
 Free! Ready within 2 weeks
 Contact KnowledgeAdvisors team:
1. Logo
2. Email domains
3. Schedule of future classes

Free App Download for Employees:
 Search App Store or Google Play for
Metrics that Matter
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
Your Need
Course evaluation
feedback is
available here

Your employees or
customers are
here
Bridge the Gap with Web Services
Course evaluation
feedback is
available here

Web Service
Data Transfer
 Industry standard
 On-demand

Your employees or
customers are
here
MTM Course Data Points
Data Point

Description

Overall Average Score

Overall Average Score for the Course

N-Count

Number of Respondent for the Course

Number of Evals for
each scale header

Based on Overall Evaluation score, number of
respondents for each scale value

Overall Eval Score

Overall Average Score for each Eval

Qualitative Data

Comments for each Eval for the Course

Demographic Answers

Demographic associated with comments
Course Star Ratings Example 1
Course Star Ratings Example 2
microsoft.com/learning
Get Started with Star Ratings Web Service
 Discuss with your KnowledgeAdvisors team
 $2,500 one-time setup fee
 Configuration within your system to:
1. Receive web-service
2. Display as desired
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
Collect Evaluations on SmartPhones
Maximize response rates by collecting class &
conference evaluations on laptops, tablets,
AND smartphones
Mobile Class Evaluations
Welcome

Demographics

Evaluation
Conference Evaluations
Laptop / Tablet

Smartphone
QR Code to Complete Evals
Smartphone Tracking
How are your learners completing evaluations?
 Web
 Paper
 Import from another system
 Smartphones
Data Download Report:
Get Started with Mobile Optimized Evaluations
 As a follow up to this webinar,
you’ll receive a guide to the
Metrics that Matter smartphone
experience
 Free and easy to enable for
your evaluations
 Interested in evaluating
conferences and not doing so
today? Talk to your
KnowledgeAdvisors account
team
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
What Social Learning to Measure?
1. Programs with large investments





Performance support systems
Knowledge sharing systems
Mentoring programs
Communities of practice

2. Solutions replacing
formal learning
 Content portals
 Knowledge Bases
When to Measure?
At the conclusion
Email

Periodically
Pop-Ups

5. Complete
and/or
recommit

1. Become
aware /
consider

4.
Use, learn
, practice,
contribute

2. Search,
access,
sign in
or join
3. Engage

At each interaction
Micropolls
Where Else Have Clients Added Micropolls?







SharePoint
Salesforce.com
Simulations
Intranet
Portals
Public websites
What to Measure?
Solution

Experience

Benefits

Availability/
Accessibility

Value /
Belonging

Business
Results / ROI

Fulfills objectives

Quality

Performance
impact

Effectiveness

Engagement

Application to
the job

Usability

Right solution
for needs

Professional
growth

Support Systems (Manager, Resources, Rewards)
Social Learning Analytics
Report By:









Author/Creator
Content Type
Content Name
Delivery Method
Design Method
Component Name
Learning Need
Learning Type
Get Started with Social Learning Measurement
1. Assess your amount of social / informal learning
2. If significant, assess level of measurement
3. If it’s limited or only volume-based,
talk to your KnowledgeAdvisors team
about adding on the
Social Learning
Measurement
module
5. Complete
and/or
recommit

4.
Use, learn
, practice,

1. Become
aware /
consider

2.
Search, ac
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
Get Started with the MTMDashboard App
Requires subscription to Dashboards

You will receive the easy setup steps as a follow
up to this webinar:
1. Create (unlimited) Mobile Users via Admin account
2. Assign Dashboard Views to Mobile Users
3. Download MTMDashboard from the iPad App Store
Select the
right learning
experience

Assess
learning
effectiveness

Metrics that Matter
Mobile App

Mobile-Optimized
Evaluations

Course Star
Ratings Web
Service

Social Learning
Measurement

Report on
results
iPad
Dashboard
kasymposium.com

50% Discount code:
KA2014SYM50
Thank You!
Jeff Grisenthwaite

Contact me to:

VP, Operations
+1 312.676.4450
jeffg@knowledgeadvisors.com

 Get advice
 View a demo
 Receive these slides

knowledgeadvisors.com

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Using Metrics that Matter to Embrace our Mobile/Social World

Notes de l'éditeur

  1. PurposeIntended for Metrics that Matter users, as well as those considering subscribing to Metrics that Matter
  2. Agenda
  3. Before I go to a restaurant, buy a product, or watch a movie, I always check reviews first. Life is too short to waste—we leverage the experiences of others to avoid bad experiences.
  4. But when it comes to selecting the optimal learning event, we make regularly make these choices blind.
  5. The result is scrap learning: time that employees are spending in training events for which there is no new knowledge or skills applied back on the job. Estimates from multiple sources place the average scrap learning of organizations at 50% or more.What if there was a way to stop scrap before it starts?
  6. Enter the Metrics that Matter Mobile app for learners.
  7. Questions?
  8. You have great data in Metrics that Matter about the effectiveness and impact of your courses. But your employees, partners, and customers live in other systems.
  9. We can bridge that gap and unlock more potential in that data by using a web service to serve that course evaluation feedback to your learners in the systems that they use every day.
  10. The web-service can pass a number of different useful data points, including scores, comments, and key demographics.
  11. Here’s an example of what you could do with that data. Imagine displaying this wealth of information to your potential learners before they select a class. Seeing not only the overall scores, but also comments that are identified by meaningful demographics like tenure or role, will help learners to make better decisions in selecting classes that will be impactful for their jobs.
  12. Here’s another example that you can visit. For the thousands of customers who are planning to take Microsoft training every year, after clicking Find Training…
  13. They’re able to see the customer feedback in star ratings based on Metrics that Matter scores for each of the training providers.
  14. Questions?
  15. To get the highest response rates for your evaluations, you need to provide every possible avenue for people to provide feedback. In this day and age, you HAVE to provide a mobile option. Luckily that’s built right into Metrics that Matter as a standard option on all your evaluations. When publishing just choose to Optimize for smartphone users. This won’t change the experience for those on laptops and tablets, but when accessing on SmartPhones, it will reduce the number of graphics to download and optimize the layout for the smaller screen size.Apple, Android, Windows, and Blackberry phones are all supported.
  16. Here are examples of what each of the different possible pages in the class evaluation process look like on SmartPhones. Note that you might just jump right to the evaluation today. If so, that exact same experience would occur on SmartPhones.
  17. Where clients have found mobile evaluations to be particularly helpful is for conferences. After each session, the speaker can ask the participants to provide a quick rating and comments for the session on their phones before they head to the next session. The conference organizers get real-time feedback with high response rates.
  18. In addition to using simple URLs and emailing out links to respondents, you can also now generate Quick Response or QR Codes for each evaluation. Display these in PowerPoints or print them in materials to provide another avenue for learners to access evaluations.
  19. Finally, if you’re taking all these steps to enable smartphone data collection, you’re going to want to know how much of your data is coming from mobile devices. In the Data Download, now, you’ll see SmartPhone listed as an entry method alongside Web, Paper, and imports from other systems.
  20. Questions?
  21. Informal and social learning might be hot topics of late, but they’ve been going on since the beginning of time. Whenever one person provides guidance or info to another, a bit of social learning is going on. But do we need to measure those interactions? Not likely.Instead, we recommend focusing your measurement in 2 areas:
  22. One of the most critical items to think through in social learning measurement is at what point in the process does measurement make the most sense? Metrics that Matter supports multiple measurement vehicles that correspond to each of the points.Micropolls are useful to get feedback at each interaction, and I’ll show an example in a moment.Pop-up surveys, that I’m sure you’ve seen before, can be useful for gathering in-depth feedback from users.And email-based surveys can be distributed periodically or at the conclusion of a program to users, as well as non-users.
  23. Earlier this year, KnowledgeAdvisors established a Strategic Partnership with Triple Creek, the leading provider of enterprise social learning and knowledge sharing software.
  24. This is screenshot of their cloud-based social learning software, River. In the lower right corner, you see an example of a Metrics that Matter micropoll. Micropolls are single question surveys that you can embed into your learning platforms. The micropolls can pull from a question bank, so you can get feedback on a range of topics while only presenting each learner with a single question.It’s a great way to get real-time feedback at the point that users are interacting with your social learning platforms.
  25. Clients have added micropolls to a wide variety of platforms…
  26. When you implement the Social Learning module, you unlock a range of new types of items to report on: authors, content type, and design method are a few examples. This allows you to analyze the effectiveness and impact of each of your informal and social learning platforms and programs utilizing the same reports that you’re accustomed to using to analyze formal learning.
  27. Questions?
  28. The MTMDashboard iPad app is a free download that enables you to extend the reach of your Metrics that Matter dashboards. The most common use of this that we see from clients is to get their strategic Metrics that Matter data into the hands of executives.
  29. The MTMDashboard app enables you to include all the data visualizations that you have in your web-based dashboards, but in a friendly touch-based form. Users can swipe through the automatically updated data and mark key widgets as their favorites.
  30. When you touch a widget, you get a zoom-in view that can include a detailed analysis of the data.
  31. Questions?
  32. Qualcomm is giving a breakout on March 3 on mobile learning and learning measurementThere is a panel on March 4 to discuss mobile learning and learning measurementWe will have a mobile app of the event and we will use the conference technology during the event to augment the mobile experience.
  33. I appreciate your time today and I hope this was helpful to you to learn more about leveraging mobile/social capabilities of Metrics that MatterAND measuring effectiveness & impact of mobile/social programs & platforms.At this time, I’ll stay on the line to take any questions you may have. If you do not have any questions and need to run, you’re welcome to drop off. Thank you!